alphabroder Uses Action-based Program to Increase Employee Satisfaction Scores

InMoment® assists alphabroder in improving the employee experience (EX) to ultimately improve customer experiences (CX) by establishing an action-based employee experience improvement program that focuses on communication, development, and acknowledgement. 

alphabroder, an industry leader in the promotional products space, provides apparel and additional goods to promotional product distributors, athletic team dealers, and screen printers and employs thousands of associates throughout multiple facilities across North America. 

You can read about alphabroder’s full employee experience journey and receive specific examples of changes they’ve made because of their employee engagement and feedback data that is used by every executive, manager, and associate.

“At alphabroder, we believe taking action on employee feedback demonstrates that the voice of the employee is valued, heard, and respected”, said Maria Koppy, VP of Organizational Development, alphabroder. “Above all, the greatest impact to our culture is the attitude of amazing associates, operating from a state of integrity while keeping both customers and coworkers top of mind in everything we do.” 

The annual employee survey and engagement program is reaping many benefits for alphabroder. They have seen an increased employee satisfaction score by nearly 10% year-over-year, an increased survey completion rate to 86% employee survey completion, and after implementation of the program and feedback follow-up and action, 70% of those surveyed feel the company is providing good to very good corporate communications

InMoment and alphabroder previously partnered on their customer NPS program and continued their goal of improving experiences with an employee engagement program targeted towards associates leveraging the InMoment XI Platform and expert support team. 

The approach of soliciting feedback at every level of the organization has yielded more valuable employee insights and actionable information than before. The employee responses and recommendations are in turn immediately shared with transparency companywide. The executive team and managers use the data to help them prioritize employee-based initiatives, create department-specific goals, and support short-and long-term business decisions that benefit both employees and customers. 

Find out more about alphabroder’s employee engagement journey and how their approach is aligned with their strategic priorities of cultivating positive employee experience and customer experience by enhancing employee communication, development, and acknowledgement.

About Author

Kelley K. Johnson VP, Communications, InMoment

Change Region

Selecting a different region will change the language and content of

North America
United States/Canada (English)
DACH (Deutsch) United Kingdom (English)
Asia Pacific
Australia (English) New Zealand (English) Asia (English)