–Automotive benchmark study with 50 year track record reveals top vehicle models ranked by consumers
–The New Vehicle Customer Study (NVCS) is used by major automotive manufacturers and suppliers, government agencies, think tanks, and academia
SALT LAKE CITY, May 18, 2023—InMoment®, the global leader in automotive Customer Experience Improvement (XI)™, announced winners for the fifth annual eNVy Awards®. The New Vehicle Customer Study, 2023 eNVy Awards, recognize 2022 model year vehicles consumers rated on comfort, quality, performance, safety, and ownership cost.The study data is used by global automotive companies and automotive suppliers.
Study Observations for 2022:
- This year, Kia won 5 segments in the mass market category: compact car, small car, mid car, mid SUV, and compact van
- Battery Electric Vehicles (BEVs) won 4 segments and Plug-in Hybrids won 2 segments
- Honda Ridgeline maintains its perfect record of winning the Small Pickup Truck segment
- Porsche 911 was the overall winner for the first time
The New Vehicle Customer Study is one of the world’s longest running benchmarks of vehicle satisfaction with over 50 years of data, and provides consumer feedback about vehicle experiences, shopping and buying patterns, and feature preferences. The study data is available to help automotive manufacturers and suppliers make smarter decisions to exceed buyer expectations.
If you’re interested in the New Vehicle Customer Study, please contact your InMoment sales representative or Shawn St. Clair, our syndicated research lead.
2023 WINNERS, BASED ON 2022 MODEL YEAR AND DATA
Premium Market Vehicle Segment Winners
Small Car: BMW i4 (Electric Vehicle)
Mid Car: Mercedes Benz E class
Small SUV: Volvo XC60 Plug-In Hybrid
Mid SUV: BMW X5 e Plug-in Hybrid
Large SUV: BMW X7
Mass Market Vehicle Segment Winners
Sports Car: MINI Cooper
Compact Car: Kia Soul
Small Car: Kia Forte
Mid Car: Kia Stinger
Large Car: Dodge Charger
Compact SUV/Crossover: Subaru Forester
Small SUV: Hyundai Ioniq 5 (Electric Vehicle)
Mid SUV: Kia Telluride
Large SUV: Dodge Durango
Compact Van: Kia Carnival
Small Pickup: Honda Ridgeline
Full-Size Light Duty Pickup: Ford F-150 Lightning (Electric Vehicle)
Full-Size Heavy Duty Pickup: Rivian R (Electric Vehicle)
“The New Vehicle Customer Study continues to be used by the largest OEM manufacturers globally and we’ve seen an extensive increase in the use of the study data for automotive suppliers like technology and batteries, think tanks, and academia to understand consumer shopping and buying patterns and feature preferences,” said Tim Englehart, VP Automotive, InMoment. “This year’s study shows that new vehicle design and newer hybrid and BEV vehicle models are the top choices at addressing buyer expectations of comfort, quality, performance, safety, and cost.”
Congratulations to the Winners of the 2023 eNVy Awards for Making Your Buyers and Their Expectations a Priority!
Want Access to the eNVy Award Study?
The latest eNVy data is available immediately for customers and InMoment provides Experience Improvement solutions through technology and services that help automotive and mobility companies around the globe make smarter decisions that help exceed buyer expectations. Visit Shawn St. Clair, our syndicated research lead
eNVy Award Details:
The eNVy awards are based on the new vehicle buyers’ independent feedback of verified vehicle owners via the New Vehicle Customer Study. The final eNVY award scores were calculated using NVCS independent feedback and segment-specific importance weights. Only 2022 model year vehicles were included, and each vehicle required a minimum of 90 ratings to be included in the rankings. This year awards were not given for the Premium Sports Car and Premium Large Car segments because too few models reached the minimum number of ratings to be included.
The Inoment New Vehicle Customer Study is one of the most used new vehicle buyer behavior studies in the market. The study has been integral to automotive manufacturers and suppliers for over 50 years to gain insight into vehicle shopping and buying patterns to give automotive manufacturers a roadmap for vehicle design and marketing initiatives.
With 290,000 domestic and 50,000 Canadian responses from buyers and lessees of approximately 325 vehicles types, automotive manufacturers are able to cost-effectively leverage a massive amount of current and historical insight from this long-standing study.
The eNVy awards leverages the New Vehicle Customer Study data to recognize vehicle manufacturers in the United States. The award winners are determined based on a full year of NVCS score responses from thousands of buyers who purchased new 2022 model year vehicles.