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Wootric launches Net Promoter Score for Salesforce on the AppExchange

Wootric, the Net Promoter Score platform for boosting customer happiness, has launched the Wootric Net Promoter Customer Feedback survey application on the Salesforce AppExchange. Designed to bring the full power of Net Promoter Score (NPS) data to Salesforce users, the integration was created with input from Salesforce customers and NPS power-users like Zoom.us, Entelo and Percolate.  

Download the Wootric-Salesforce integration from the listing on the AppExchange.

With the Wootric-Salesforce integration, day-to-day users of Salesforce —  customer success, sales, marketing and service/support — can improve retention, upsells and customer experience from within Salesforce. The application enriches contact and account records with the Net Promoter Score (NPS) metric and Voice of the Customer (VOC) feedback comments in any language. Surveys can also be triggered from within Salesforce.

Highlights of the Wootric Net Promoter Score integration on the AppExchange

Features of the integration today include:

  • Net Promoter Scores and feedback in Contact Records
  • Account level Net Promoter Score and feedback roll-up
  • Seven (7) Net Promoter Score Reports that auto-populate the Wootric Dashboard in Salesforce
  • Ability to trigger NPS surveys from within Salesforce using workflows
  • Direct install that takes minimal developer resources to configure.

Future plans include a similar integration for Wootric’s new Customer Satisfaction (CSAT) and Customer Effort Score (CES) surveys.

Account Level Net Promoter Score (NPS) Data in Salesforce

See more Screenshots on Wootric’s AppExchange listing.

Easy Installation, the Right Features

“As I spoke with customers about the features they wanted in a Wootric-Salesforce application, I quickly learned that it is a challenge for Salesforce users to find a customer feedback app that is genuinely easy to install and use,“ said Jessica Pfeifer, Chief Customer Officer at Wootric. “So we took time to build an integration that is both useful and painless to install.”

Wootric customers are already benefiting from sharing Wootric NPS data across the company through Salesforce. “The Wootric integration came with out-of-the-box reports that are great. Because the fields exist within Salesforce objects, we were able to setup automated alerts to account owners for easy follow-up. We’re able to view average scores at any scale: across company, industry, account size, etc,” said Caitlyn McCormick, Marketing Manager at Percolate. “If you’re looking for scalable NPS reporting and transparency across your organization, I recommend Wootric’s Salesforce integration.”

The real impact of customer feedback in Salesforce

When critical Voice of the Customer data collected by Wootric is accessible in Salesforce, it can align teams around boosting customer happiness.

Customer-centricity improves when customer experience data is available to Salesforce users

This year, 89% of marketers expect customer experience to be their primary differentiator. Now that CMOs are spending as much money on technology as CIOs, companies that use Salesforce are looking for the technology stack that will help them win on the customer experience battlefield.

Wootric’s sophisticated yet light-weight approach to customer experience feedback management is the choice of companies in over 70 countries around the globe. Now, by integrating Wootric with Salesforce, marketers can share customer insights and feedback across functions to improve CX.

An easy win for Sales & Success teams: Knowing exactly what the customer is thinking today

With the Wootric-Salesforce integration, Net Promoter Score data sits at the end-user record, buyer record and account level, so it is visible to sales and success teams that are having onboarding, upsell and renewal conversations. Did a user just rave about your new product, or are they disgruntled? How has account NPS been trending since the last call with the buyer? Business intelligence transforms the sales conversation.

Improve customer service and onboarding with triggered surveys

Asking for feedback after a support interaction or at a key journey point is now possible by triggering Wootric surveys based on events in Salesforce. This enables Customer Support or CX teams to assess and improve interactions with people and product.

Zapier vs. Salesforce Integration

Some Wootric customers currently utilize Zapier to move NPS data into Salesforce.  The advantages of using Wootric’s Salesforce integration instead of Zapier include: out of box VisualForce pages for Contacts and Accounts, Account level roll up of NPS, out of box reports and dashboard, workflow and survey triggers, and  historical data migration (which can be costly and difficult with Zapier.)  Using Zapier will continue to be a cost-effective option for companies that do not need these features.

For a more information and a free trial of the Salesforce integration, please contact sales to learn more

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