March 23, 2012 | Retail Week – UK
Article Excerpt:
Our business has not been focused on social media until fairly recently. How can we make up for lost time? Building an online community around your social media accounts is important as these people will be your self-proclaimed brand advocates. However, the true challenge that exists for retailers is finding the hidden brand advocates online – people who will talk about a positive experience, but might not choose to find and connect with your brand on social media. read more »