{"id":33726,"date":"2021-10-13T06:11:37","date_gmt":"2021-10-13T06:11:37","guid":{"rendered":"https:\/\/inmoment.com\/?post_type=event&#038;p=33726"},"modified":"2021-10-21T14:36:35","modified_gmt":"2021-10-21T14:36:35","slug":"physische-und-digitale-kundenerfahrungen-in-europa","status":"publish","type":"event","link":"https:\/\/inmoment.com\/de-de\/event\/physische-und-digitale-kundenerfahrungen-in-europa\/","title":{"rendered":"Physische und digitale Kundenerfahrungen in Europa"},"content":{"rendered":"<section id=\"block-616677e59db5a\" class=\"content-block gated-featured-asset-block gated-feature-asset-block-right alignfull no-background\" style=\"\">\n\t\t<div class=\"gated-featured-asset-block-inner\">\n\t\t\t\t\t\t<div class=\"gated-featured-asset-block-form button-\" >\n\t\t\t\t\t\t\t\t\t<h3 class=\"\">Jetzt anmelden<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<script>console.log('');<\/script><script>console.log('33726');<\/script>\t\t<form id=\"mktoForm_358\" class=\"\"><\/form>\n\t\t<script>\n\t\t\t\/\/ Function to get UTM parameters from local storage\n\t\t\tfunction getUTMParams() {\n\t\t\t\tvar storageData = localStorage.getItem('utm_params');\n\t\t\t\tif (storageData) {\n\t\t\t\t\tstorageData = JSON.parse(storageData);\n\t\t\t\t\tvar currentDate = new Date().getTime();\n\t\t\t\t\tif (currentDate <= storageData.expiration) {\n\t\t\t\t\treturn storageData.data;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t\treturn {};\n\t\t\t}\n\t\t\tif (undefined !== MktoForms2) {\n\n\t\t\t\tMktoForms2.setOptions({\n\t\t\t\t\tformXDPath:\"\/rs\/645-JLQ-943\/images\/marketo-xdframe-relative.html\"\n\t\t\t\t});\n\n\t\t\t\t\/\/ Load the form.\n\t\t\t\tMktoForms2.loadForm(\"\/\/lp.inmoment.com\", \"645-JLQ-943\", 358, function(form) {\n\t\t\t\t\tconsole.log('https:\/\/inmoment.com\/de-de\/thank-you\/?type=event&#038;asset=33726');\n\t\t\t\t\tconsole.log('dynamic url option');\n\n\t\t\t\t\t\/\/ Add display: block to all mktoFormRows if the Email field is focused on\n\t\t\t\t\t\/\/ (they'll remain opacity: 0; max-height: 0; until after the email is scrubbed against the ZoomInfo database)\n\t\t\t\t\t\/\/ All rows except Email and Country are hidden to prevent the jerkiness on page load when they appear and suddenly disappear\n\n\t\t\t\t\t\/\/ var emailElement = document.querySelector(\"#Email\");\n\t\t\t\t\t\/\/ var formRowElements = document.querySelectorAll(\".mktoFormRow\");\n\n\t\t\t\t\t\/\/ function handleEmailEvent() {\n\t\t\t\t\t\/\/ \tformRowElements.forEach(function(formRowElement) {\n\t\t\t\t\t\/\/ \t\tvar emailChild = formRowElement.querySelector(\"#Email\");\n\t\t\t\t\t\/\/ \t\tvar countryChild = formRowElement.querySelector(\"#Country\");\n\n\t\t\t\t\t\/\/ \t\tif (!emailChild) {\n\t\t\t\t\t\/\/ \t\t\tif (!countryChild) {\n\t\t\t\t\t\/\/ \t\t\t\tformRowElement.style.display = \"block\";\n\t\t\t\t\t\/\/ \t\t\t}\n\t\t\t\t\t\/\/ \t\t}\n\t\t\t\t\t\/\/ \t});\n\t\t\t\t\t\/\/ }\n\n\t\t\t\t\t\/\/ if (document.documentElement.lang === \"en-US\") {\n\t\t\t\t\t\/\/ \t\/\/ Check if it's a form for Experience Icons or Partner Request\n\t\t\t\t\t\/\/ \tvar parentFormID = emailElement.closest(\"form\").id;\n\t\t\t\t\t\/\/ \tif (parentFormID !== \"mktoForm_726\") {\n\t\t\t\t\t\/\/ \t\tif (parentFormID !== \"mktoForm_986\") {\n\t\t\t\t\t\/\/ \t\t\tif (parentFormID !== \"mktoForm_1225\") {\n\t\t\t\t\t\/\/ \t\t\t\tif (parentFormID !== \"mktoForm_1226\") {\n\t\t\t\t\t\/\/ \t\t\t\t\temailElement.addEventListener(\"focus\", handleEmailEvent);\n\t\t\t\t\t\/\/ \t\t\t\t\temailElement.addEventListener(\"click\", handleEmailEvent);\n\t\t\t\t\t\/\/ \t\t\t\t\temailElement.addEventListener(\"keydown\", handleEmailEvent);\n\t\t\t\t\t\/\/ \t\t\t\t}\n\t\t\t\t\t\/\/ \t\t\t}\n\t\t\t\t\t\/\/ \t\t}\n\t\t\t\t\t\/\/ \t}\n\t\t\t\t\t\/\/ }\n\n\n\t\t\t\t\tvar thankYouUrl = 'https:\/\/inmoment.com\/de-de\/thank-you\/?type=event&#038;asset=33726';\n\n\t\t\t\t\tvar baseURL = 'https:\/\/inmoment.com\/de-de\/thank-you\/?';\n\t\t\t\t\tvar data = {\"type\":\"event\",\"asset\":33726};\n\n\t\t\t\t\t\/\/ Create an array of key-value pairs from the data object\n\t\t\t\t\tvar params = Object.entries(data);\n\n\t\t\t\t\t\/\/ Construct the query string by joining the key-value pairs\n\t\t\t\t\tvar queryString = params.map(([key, value]) => `${encodeURIComponent(key)}=${encodeURIComponent(value)}`).join('&');\n\n\t\t\t\t\t\/\/ Combine the base URL with the query string\n\t\t\t\t\tvar finalThankyouURL = `${baseURL}${queryString}`;\n\n\t\t\t\t\tconsole.log(finalThankyouURL);\n\n\n\t\t\t\t\tvar lastDownloadedAssetValue = '2021.11.11 - DACH - Digital Trends - Webinar';\n\t\t\t\t\tvar formType = 'event';\n\n\t\t\t\t\t\/\/ Populate hidden fields\n\t\t\t\t\tif(formType != 'contact'){\n\t\t\t\t\t\t\/\/ form.vals({ \"Last_Downloaded_Asset__c\": '2021.11.11 - DACH - Digital Trends - Webinar'});\n\t\t\t\t\t\tconsole.log('2021.11.11 - DACH - Digital Trends - Webinar');\n\t\t\t\t\t\tif(lastDownloadedAssetValue) {\n\t\t\t\t\t\t\tform.vals({ \"Last_Downloaded_Asset__c\": lastDownloadedAssetValue });\n\t\t\t\t\t\t\tconsole.log(lastDownloadedAssetValue);\n\t\t\t\t\t\t} else {\n\t\t\t\t\t\t\tvar fallbackLastDownloadedAsset = document.title + '(' + formType + ')';\n\t\t\t\t\t\t\tform.vals({ \"Last_Downloaded_Asset__c\": fallbackLastDownloadedAsset });\n\t\t\t\t\t\t\tconsole.log(fallbackLastDownloadedAsset);\n\t\t\t\t\t\t}\n\n\t\t\t\t\t} else {\n\t\t\t\t\t\tconsole.log('contact form');\n\t\t\t\t\t}\n\t\t\t\t\t\/\/ var lastDownloadedAsset = (document.title + '(2021.11.11 - DACH - Digital Trends - Webinar)');\n\t\t\t\t\t\/\/ console.log(lastDownloadedAsset);\n\t\t\t\t\t\/\/ form.vals({ \"Last_Downloaded_Asset__c\": lastDownloadedAsset});\n\n\t\t\t\t\tvar invalidEmailDomains = ['@gmail.','@yahoo.','@hotmail.','@live.','@aol.','@outlook.','@qq.','@comcast.','@icloud.', '@ctpagent.', '@wesolvecx.', '@mailinator.']\n\n\t\t\t\t\t\/\/ function to check if email qualifies as business email\n\t\t\t\t\tvar isBusinessEmail = function(email) {\n\t\t\t\t\t\tfor(var i=0; i < invalidEmailDomains.length; i++) {\n\t\t\t\t\t\t\tvar domain = invalidEmailDomains[i];\n\t\t\t\t\t\t\tif (email.indexOf(domain) != -1) {\n\t\t\t\t\t\t\t\treturn false;\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t}\n\t\t\t\t\t\treturn true;\n\t\t\t\t\t};\n\n\t\t\t\t\t\/\/ Form validation goes here.\n\t\t\t\t\tform.onValidate(function() {\n\t\t\t\t\t\t\/\/ var utmParams = getUTMParams();\n\t\t\t\t\t\tvar vals = form.vals();\n\t\t\t\t\t\tconsole.log(vals); \/\/ ONLY FOR DEVELOPMENT, REMOVE FOR PRODUCTION.\n\t\t\t\t\t\tconsole.log('Thankyou URL: ', finalThankyouURL);\n\t\t\t\t\t\t\/\/ form.submittable(false); \/\/ ONLY FOR DEVELOPMENT, REMOVE FOR PRODUCTION. Blocks form from submitting\n\t\t\t\t\t\t\/\/ window.dataLayer = window.dataLayer || []\n                        \/\/ window.dataLayer.push({\n                        \/\/     'event': 'form_submit',\n                        \/\/     'Last Downloaded Asset': vals.Last_Downloaded_Asset__c,\n\t\t\t\t\t\t\/\/ \t'Form Submitted Page': window.location.href,\n\t\t\t\t\t\t\/\/ \t'Content': utmParams.utm_content || '',\n\t\t\t\t\t\t\/\/ \t'Term': utmParams.utm_term || '',\n\t\t\t\t\t\t\/\/ \t'Medium': utmParams.utm_medium || '',\n\t\t\t\t\t\t\/\/ \t'Source': utmParams.utm_source || '',\n\t\t\t\t\t\t\/\/ \t'Campaign': utmParams.utm_campaign || ''\n                        \/\/ });\n                        \/\/ console.log(window.dataLayer);\n\n\t\t\t\t\t\t\/\/validate if is business email from invalidEmailDomains array\n\t\t\t\t\t\tif (!isBusinessEmail(vals.Email)) {\n\t\t\t\t\t\t\tform.submittable(false);\n\t\t\t\t\t\t\tvar emailElem = form.getFormElem().find(\"#Email\");\n\t\t\t\t\t\t\tform.showErrorMessage(\"Please provide a valid work email address\", emailElem);\n\t\t\t\t\t\t}\n\t\t\t\t\t\telse { \/\/ Enable submission for those who met the criteria\n\t\t\t\t\t\t\tconsole.log('all good!');\n\t\t\t\t\t\t\tform.submittable(true); \/\/ ONLY FOR PRODUCTION, COMMENT OUT FOR DEVELOPMENT in order to Blocks form from submitting\n\n\t\t\t\t\t\t}\n\n\n\n\t\t\t\t\t});\n\n\t\t\t\t\tform.onSuccess(function(values, followUpUrl) {\n\t\t\t\t\t\tvar utmParams = getUTMParams();\n\t\t\t\t\t\twindow.dataLayer = window.dataLayer || []\n                        window.dataLayer.push({\n                            'event': 'form_submit',\n                            'Last Downloaded Asset': values.Last_Downloaded_Asset__c,\n\t\t\t\t\t\t\t'Form Submitted Page': window.location.href,\n\t\t\t\t\t\t\t'Content': utmParams.utm_content || '',\n\t\t\t\t\t\t\t'Term': utmParams.utm_term || '',\n\t\t\t\t\t\t\t'Medium': utmParams.utm_medium || '',\n\t\t\t\t\t\t\t'Source': utmParams.utm_source || '',\n\t\t\t\t\t\t\t'Campaign': utmParams.utm_campaign || ''\n                        });\n                        console.log(window.dataLayer);\n\t\t\t\t\t\tconsole.log(values);\n\n\t\t\t\t\t\tlocation.href = finalThankyouURL;\n\t\t\t\t\t\treturn false;\n\t\t\t\t\t});\n\t\t\t\t});\n\n\t\t\t\t\/\/ Remove the Marketo form styles. Source: https:\/\/jsfiddle.net\/sanford\/9wvf0zjz\/\n\t\t\t\tMktoForms2.whenReady(function (form) {\n\n\t\t\t\t\t\/\/ ****** This was used for injecting UTM Parameters into the form\n\t\t\t\t\t\/\/ \/\/ Get UTM parameters from local storage\n\t\t\t\t\t\/\/ var utmParams = getUTMParams();\n\n\t\t\t\t\t\/\/ \/\/ Define field names and create JSON object\n\t\t\t\t\t\/\/ var utm_fieldNames = {\n\t\t\t\t\t\/\/ 'PPC_Content__c': utmParams.utm_content || '',\n\t\t\t\t\t\/\/ 'PPC_Keyword__c': utmParams.utm_term || '',\n\t\t\t\t\t\/\/ 'PPC_Medium__c': utmParams.utm_medium || '',\n\t\t\t\t\t\/\/ 'PPC_Source__c': utmParams.utm_source || '',\n\t\t\t\t\t\/\/ 'PPC_Campaign__c': utmParams.utm_campaign || ''\n\t\t\t\t\t\/\/ };\n\n\t\t\t\t\t\/\/ \/\/ Output the JSON object\n\t\t\t\t\t\/\/ console.log(JSON.stringify(utm_fieldNames));\n\t\t\t\t\t\/\/ form.vals(utm_fieldNames);\n\t\t\t\t\t\/\/ ********* end of UTM Parameter to form\n\n\n\t\t\t\t\tvar formEl = form.getFormElem()[0];\n\n\t\t\t\t\t\/\/ Remove element styles from root and children (may want to disable this while debugging)\n\t\t\t\t\tfor (var elsWithStyles = document.querySelectorAll('#' + formEl.id + ', #' + formEl.id + ' [style]'), i = 0, imax = elsWithStyles.length; i < imax; i++) {\n\t\t\t\t\t\telsWithStyles[i].removeAttribute('style');\n\t\t\t\t\t}\n\n\t\t\t\t\t\/\/ Disable all Marketo-sourced stylesheets\n\t\t\t\t\tfor (var styleSheets = document.styleSheets, i = 0, imax = styleSheets.length; i < imax; i++) {\n\t\t\t\t\t\tvar ssLoc = document.createElement('A');\n\t\t\t\t\t\tssLoc.href = styleSheets[i].href;\n\n\t\t\t\t\t\tif ((ssLoc.hostname.search(\/\\lp\\.inmoment\\.com$\/) !== -1) \/\/ External STYLEs\n\t\t\t\t\t\t||\n\t\t\t\t\t\t((styleSheets[i].ownerNode || styleSheets[i].owningElement).parentNode == formEl)) { \/\/ Inline STYLEs within FORM tag\n\t\t\t\t\t\t\tstyleSheets[i].disabled = true;\n\t\t\t\t\t\t}\n\t\t\t\t\t}\n\t\t\t\t}).onFormRender(function (form){\n\t\t\t\t\t\/\/ Add a class to Labels when input is focus\n\t\t\t\t\tvar input = jQuery( '.mktoForm input, .mktoForm select, .mktoForm textarea' );\n\n\t\t\t\t\tinput.focus( function() {\n\t\t\t\t\t\tjQuery( \"label[for='\" + this.id + \"']\" ).addClass( 'labelfocus' );\n\t\t\t\t\t\tconsole.log(this.id);\n\t\t\t\t\t} ).blur( function() {\n\t\t\t\t\t\tif( !jQuery(this).val() ) {\n\t\t\t\t\t\t\tjQuery( \"label[for='\" + this.id + \"']\" ).removeClass( 'labelfocus' );\n\t\t\t\t\t\t}\n\t\t\t\t\t} );\n\t\t\t\t});\n\t\t\t}\n\t\t<\/script>\n\t \t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t<div class=\"gated-featured-asset-block-text\">\n\t\t\t\t\t\t\t\t\t<h5 class=\"gated-featured-asset-block-eyebrow eyebrow-heading-style- color-tsunami\">11 November 2021, 9:30 AM CET\/8:30 AM GMT<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"gated-featured-asset-block-text-content \">\n\t\t\t\t\t\t<p>Erinnern Sie sich an Ihre digitale Roadmap von vor zwei Jahren? Digitalisierung stand bei den meisten Unternehmen zwar auf der Agenda, war jedoch nicht die einzige Priorit\u00e4t. Im Jahr 2020 konnten pl\u00f6tzlich viele \u00fcberhaupt nur \u00fcber digitale Kan\u00e4le Gesch\u00e4fte machen.<\/p>\n<p>Angesichts der Turbulenzen, die wir in den letzten zwei Jahren erlebt haben, stellt sich die Frage, was das f\u00fcr Verbraucher und Marken in Zukunft bedeutet.<\/p>\n<p>In diesem Webinar wird Oliver Skeide, Director of CX Consulting bei InMoment, die wichtigsten Erkenntnisse aus unserer j\u00fcngsten europaweiten Studie vorstellen und Einblicke geben, warum ein ausgewogenes Verh\u00e4ltnis zwischen digitalen und physischen Erlebnissen ein Eckpfeiler Ihrer Strategie sein muss, damit Sie:<\/p>\n<ul>\n<li>die Erwartungen der Kunden erf\u00fcllen,<\/li>\n<li>sich im Wettbewerbsvergleich profilieren,<\/li>\n<li>und letztendlich weiterhin wirtschaftlich erfolgreich sind.<\/li>\n<\/ul>\n<p>Wir hoffen, Sie dort zu sehen! Wenn Sie nicht dabei sein k\u00f6nnen, registrieren Sie sich, um die Aufzeichnung im Anschluss zu erhalten.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/section>\n\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"event_type":[],"class_list":["post-33726","event","type-event","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/event\/33726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/types\/event"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/event\/33726\/revisions"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/media?parent=33726"}],"wp:term":[{"taxonomy":"event_type","embeddable":true,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/event_type?post=33726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}