{"id":36653,"date":"2021-11-12T14:07:47","date_gmt":"2021-11-12T14:07:47","guid":{"rendered":"https:\/\/inmoment.com\/event\/webinar-creating-successful-cx-surveys-for-b2b-personalisation-vs-template\/"},"modified":"2021-11-16T19:00:22","modified_gmt":"2021-11-16T19:00:22","slug":"webinar-erfolgreiche-cx-befragungen-fur-b2b-personalisierung-vs-vorlage","status":"publish","type":"event","link":"https:\/\/inmoment.com\/de-de\/event\/webinar-erfolgreiche-cx-befragungen-fur-b2b-personalisierung-vs-vorlage\/","title":{"rendered":"[Webinar] Erfolgreiche CX-Befragungen f\u00fcr B2B &#8211; Personalisierung vs. Vorlage"},"content":{"rendered":"<section id=\"block-618e74779d234\" class=\"content-block gated-featured-asset-block gated-feature-asset-block-right alignfull no-background\" style=\"\">\n\t\t<div class=\"gated-featured-asset-block-inner\">\n\t\t\t\t\t\t<div class=\"gated-featured-asset-block-form button-\" >\n\t\t\t\t\t\t\t\t\t<h3 class=\"\">Melden Sie sich noch heute kostenlos an!<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<script>console.log('');<\/script><script>console.log('36653');<\/script>\t\t<form id=\"mktoForm_358\" class=\"\"><\/form>\n\t\t<script>\n\t\t\t\/\/ Function to get UTM parameters from local storage\n\t\t\tfunction getUTMParams() {\n\t\t\t\tvar storageData = localStorage.getItem('utm_params');\n\t\t\t\tif (storageData) {\n\t\t\t\t\tstorageData = JSON.parse(storageData);\n\t\t\t\t\tvar currentDate = new Date().getTime();\n\t\t\t\t\tif (currentDate <= storageData.expiration) {\n\t\t\t\t\treturn storageData.data;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t\treturn {};\n\t\t\t}\n\t\t\tif (undefined !== MktoForms2) {\n\n\t\t\t\tMktoForms2.setOptions({\n\t\t\t\t\tformXDPath:\"\/rs\/645-JLQ-943\/images\/marketo-xdframe-relative.html\"\n\t\t\t\t});\n\n\t\t\t\t\/\/ Load the form.\n\t\t\t\tMktoForms2.loadForm(\"\/\/lp.inmoment.com\", \"645-JLQ-943\", 358, function(form) {\n\t\t\t\t\tconsole.log('https:\/\/inmoment.com\/de-de\/thank-you\/?type=event&#038;asset=36653');\n\t\t\t\t\tconsole.log('dynamic url option');\n\n\t\t\t\t\t\/\/ Add display: block to all mktoFormRows if the Email field is focused on\n\t\t\t\t\t\/\/ (they'll remain opacity: 0; max-height: 0; until after the email is scrubbed against the ZoomInfo database)\n\t\t\t\t\t\/\/ All rows except Email and Country are hidden to prevent the jerkiness on page load when they appear and suddenly disappear\n\n\t\t\t\t\t\/\/ var emailElement = document.querySelector(\"#Email\");\n\t\t\t\t\t\/\/ var formRowElements = document.querySelectorAll(\".mktoFormRow\");\n\n\t\t\t\t\t\/\/ function handleEmailEvent() {\n\t\t\t\t\t\/\/ \tformRowElements.forEach(function(formRowElement) {\n\t\t\t\t\t\/\/ \t\tvar emailChild = formRowElement.querySelector(\"#Email\");\n\t\t\t\t\t\/\/ \t\tvar countryChild = formRowElement.querySelector(\"#Country\");\n\n\t\t\t\t\t\/\/ \t\tif (!emailChild) {\n\t\t\t\t\t\/\/ \t\t\tif (!countryChild) {\n\t\t\t\t\t\/\/ \t\t\t\tformRowElement.style.display = \"block\";\n\t\t\t\t\t\/\/ \t\t\t}\n\t\t\t\t\t\/\/ \t\t}\n\t\t\t\t\t\/\/ \t});\n\t\t\t\t\t\/\/ }\n\n\t\t\t\t\t\/\/ if (document.documentElement.lang === \"en-US\") {\n\t\t\t\t\t\/\/ \t\/\/ Check if it's a form for Experience Icons or Partner Request\n\t\t\t\t\t\/\/ \tvar parentFormID = emailElement.closest(\"form\").id;\n\t\t\t\t\t\/\/ \tif (parentFormID !== \"mktoForm_726\") {\n\t\t\t\t\t\/\/ \t\tif (parentFormID !== \"mktoForm_986\") {\n\t\t\t\t\t\/\/ \t\t\tif (parentFormID !== \"mktoForm_1225\") {\n\t\t\t\t\t\/\/ \t\t\t\tif (parentFormID !== \"mktoForm_1226\") {\n\t\t\t\t\t\/\/ \t\t\t\t\temailElement.addEventListener(\"focus\", handleEmailEvent);\n\t\t\t\t\t\/\/ \t\t\t\t\temailElement.addEventListener(\"click\", handleEmailEvent);\n\t\t\t\t\t\/\/ \t\t\t\t\temailElement.addEventListener(\"keydown\", handleEmailEvent);\n\t\t\t\t\t\/\/ \t\t\t\t}\n\t\t\t\t\t\/\/ \t\t\t}\n\t\t\t\t\t\/\/ \t\t}\n\t\t\t\t\t\/\/ \t}\n\t\t\t\t\t\/\/ }\n\n\n\t\t\t\t\tvar thankYouUrl = 'https:\/\/inmoment.com\/de-de\/thank-you\/?type=event&#038;asset=36653';\n\n\t\t\t\t\tvar baseURL = 'https:\/\/inmoment.com\/de-de\/thank-you\/?';\n\t\t\t\t\tvar data = {\"type\":\"event\",\"asset\":36653};\n\n\t\t\t\t\t\/\/ Create an array of key-value pairs from the data object\n\t\t\t\t\tvar params = Object.entries(data);\n\n\t\t\t\t\t\/\/ Construct the query string by joining the key-value pairs\n\t\t\t\t\tvar queryString = params.map(([key, value]) => `${encodeURIComponent(key)}=${encodeURIComponent(value)}`).join('&');\n\n\t\t\t\t\t\/\/ Combine the base URL with the query string\n\t\t\t\t\tvar finalThankyouURL = `${baseURL}${queryString}`;\n\n\t\t\t\t\tconsole.log(finalThankyouURL);\n\n\n\t\t\t\t\tvar lastDownloadedAssetValue = '2021.12.09 - EMEA - Surveys for B2B - Webinar';\n\t\t\t\t\tvar formType = 'event';\n\n\t\t\t\t\t\/\/ Populate hidden fields\n\t\t\t\t\tif(formType != 'contact'){\n\t\t\t\t\t\t\/\/ form.vals({ \"Last_Downloaded_Asset__c\": '2021.12.09 - EMEA - Surveys for B2B - Webinar'});\n\t\t\t\t\t\tconsole.log('2021.12.09 - EMEA - Surveys for B2B - Webinar');\n\t\t\t\t\t\tif(lastDownloadedAssetValue) {\n\t\t\t\t\t\t\tform.vals({ \"Last_Downloaded_Asset__c\": lastDownloadedAssetValue });\n\t\t\t\t\t\t\tconsole.log(lastDownloadedAssetValue);\n\t\t\t\t\t\t} else {\n\t\t\t\t\t\t\tvar fallbackLastDownloadedAsset = document.title + '(' + formType + ')';\n\t\t\t\t\t\t\tform.vals({ \"Last_Downloaded_Asset__c\": fallbackLastDownloadedAsset });\n\t\t\t\t\t\t\tconsole.log(fallbackLastDownloadedAsset);\n\t\t\t\t\t\t}\n\n\t\t\t\t\t} else {\n\t\t\t\t\t\tconsole.log('contact form');\n\t\t\t\t\t}\n\t\t\t\t\t\/\/ var lastDownloadedAsset = (document.title + '(2021.12.09 - EMEA - Surveys for B2B - Webinar)');\n\t\t\t\t\t\/\/ console.log(lastDownloadedAsset);\n\t\t\t\t\t\/\/ form.vals({ \"Last_Downloaded_Asset__c\": lastDownloadedAsset});\n\n\t\t\t\t\tvar invalidEmailDomains = ['@gmail.','@yahoo.','@hotmail.','@live.','@aol.','@outlook.','@qq.','@comcast.','@icloud.', '@ctpagent.', '@wesolvecx.', '@mailinator.']\n\n\t\t\t\t\t\/\/ function to check if email qualifies as business email\n\t\t\t\t\tvar isBusinessEmail = function(email) {\n\t\t\t\t\t\tfor(var i=0; i < invalidEmailDomains.length; i++) {\n\t\t\t\t\t\t\tvar domain = invalidEmailDomains[i];\n\t\t\t\t\t\t\tif (email.indexOf(domain) != -1) {\n\t\t\t\t\t\t\t\treturn false;\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t}\n\t\t\t\t\t\treturn true;\n\t\t\t\t\t};\n\n\t\t\t\t\t\/\/ Form validation goes here.\n\t\t\t\t\tform.onValidate(function() {\n\t\t\t\t\t\t\/\/ var utmParams = getUTMParams();\n\t\t\t\t\t\tvar vals = form.vals();\n\t\t\t\t\t\tconsole.log(vals); \/\/ ONLY FOR DEVELOPMENT, REMOVE FOR PRODUCTION.\n\t\t\t\t\t\tconsole.log('Thankyou URL: ', finalThankyouURL);\n\t\t\t\t\t\t\/\/ form.submittable(false); \/\/ ONLY FOR DEVELOPMENT, REMOVE FOR PRODUCTION. Blocks form from submitting\n\t\t\t\t\t\t\/\/ window.dataLayer = window.dataLayer || []\n                        \/\/ window.dataLayer.push({\n                        \/\/     'event': 'form_submit',\n                        \/\/     'Last Downloaded Asset': vals.Last_Downloaded_Asset__c,\n\t\t\t\t\t\t\/\/ \t'Form Submitted Page': window.location.href,\n\t\t\t\t\t\t\/\/ \t'Content': utmParams.utm_content || '',\n\t\t\t\t\t\t\/\/ \t'Term': utmParams.utm_term || '',\n\t\t\t\t\t\t\/\/ \t'Medium': utmParams.utm_medium || '',\n\t\t\t\t\t\t\/\/ \t'Source': utmParams.utm_source || '',\n\t\t\t\t\t\t\/\/ \t'Campaign': utmParams.utm_campaign || ''\n                        \/\/ });\n                        \/\/ console.log(window.dataLayer);\n\n\t\t\t\t\t\t\/\/validate if is business email from invalidEmailDomains array\n\t\t\t\t\t\tif (!isBusinessEmail(vals.Email)) {\n\t\t\t\t\t\t\tform.submittable(false);\n\t\t\t\t\t\t\tvar emailElem = form.getFormElem().find(\"#Email\");\n\t\t\t\t\t\t\tform.showErrorMessage(\"Please provide a valid work email address\", emailElem);\n\t\t\t\t\t\t}\n\t\t\t\t\t\telse { \/\/ Enable submission for those who met the criteria\n\t\t\t\t\t\t\tconsole.log('all good!');\n\t\t\t\t\t\t\tform.submittable(true); \/\/ ONLY FOR PRODUCTION, COMMENT OUT FOR DEVELOPMENT in order to Blocks form from submitting\n\n\t\t\t\t\t\t}\n\n\n\n\t\t\t\t\t});\n\n\t\t\t\t\tform.onSuccess(function(values, followUpUrl) {\n\t\t\t\t\t\tvar utmParams = getUTMParams();\n\t\t\t\t\t\twindow.dataLayer = window.dataLayer || []\n                        window.dataLayer.push({\n                            'event': 'form_submit',\n                            'Last Downloaded Asset': values.Last_Downloaded_Asset__c,\n\t\t\t\t\t\t\t'Form Submitted Page': window.location.href,\n\t\t\t\t\t\t\t'Content': utmParams.utm_content || '',\n\t\t\t\t\t\t\t'Term': utmParams.utm_term || '',\n\t\t\t\t\t\t\t'Medium': utmParams.utm_medium || '',\n\t\t\t\t\t\t\t'Source': utmParams.utm_source || '',\n\t\t\t\t\t\t\t'Campaign': utmParams.utm_campaign || ''\n                        });\n                        console.log(window.dataLayer);\n\t\t\t\t\t\tconsole.log(values);\n\n\t\t\t\t\t\tlocation.href = finalThankyouURL;\n\t\t\t\t\t\treturn false;\n\t\t\t\t\t});\n\t\t\t\t});\n\n\t\t\t\t\/\/ Remove the Marketo form styles. Source: https:\/\/jsfiddle.net\/sanford\/9wvf0zjz\/\n\t\t\t\tMktoForms2.whenReady(function (form) {\n\n\t\t\t\t\t\/\/ ****** This was used for injecting UTM Parameters into the form\n\t\t\t\t\t\/\/ \/\/ Get UTM parameters from local storage\n\t\t\t\t\t\/\/ var utmParams = getUTMParams();\n\n\t\t\t\t\t\/\/ \/\/ Define field names and create JSON object\n\t\t\t\t\t\/\/ var utm_fieldNames = {\n\t\t\t\t\t\/\/ 'PPC_Content__c': utmParams.utm_content || '',\n\t\t\t\t\t\/\/ 'PPC_Keyword__c': utmParams.utm_term || '',\n\t\t\t\t\t\/\/ 'PPC_Medium__c': utmParams.utm_medium || '',\n\t\t\t\t\t\/\/ 'PPC_Source__c': utmParams.utm_source || '',\n\t\t\t\t\t\/\/ 'PPC_Campaign__c': utmParams.utm_campaign || ''\n\t\t\t\t\t\/\/ };\n\n\t\t\t\t\t\/\/ \/\/ Output the JSON object\n\t\t\t\t\t\/\/ console.log(JSON.stringify(utm_fieldNames));\n\t\t\t\t\t\/\/ form.vals(utm_fieldNames);\n\t\t\t\t\t\/\/ ********* end of UTM Parameter to form\n\n\n\t\t\t\t\tvar formEl = form.getFormElem()[0];\n\n\t\t\t\t\t\/\/ Remove element styles from root and children (may want to disable this while debugging)\n\t\t\t\t\tfor (var elsWithStyles = document.querySelectorAll('#' + formEl.id + ', #' + formEl.id + ' [style]'), i = 0, imax = elsWithStyles.length; i < imax; i++) {\n\t\t\t\t\t\telsWithStyles[i].removeAttribute('style');\n\t\t\t\t\t}\n\n\t\t\t\t\t\/\/ Disable all Marketo-sourced stylesheets\n\t\t\t\t\tfor (var styleSheets = document.styleSheets, i = 0, imax = styleSheets.length; i < imax; i++) {\n\t\t\t\t\t\tvar ssLoc = document.createElement('A');\n\t\t\t\t\t\tssLoc.href = styleSheets[i].href;\n\n\t\t\t\t\t\tif ((ssLoc.hostname.search(\/\\lp\\.inmoment\\.com$\/) !== -1) \/\/ External STYLEs\n\t\t\t\t\t\t||\n\t\t\t\t\t\t((styleSheets[i].ownerNode || styleSheets[i].owningElement).parentNode == formEl)) { \/\/ Inline STYLEs within FORM tag\n\t\t\t\t\t\t\tstyleSheets[i].disabled = true;\n\t\t\t\t\t\t}\n\t\t\t\t\t}\n\t\t\t\t}).onFormRender(function (form){\n\t\t\t\t\t\/\/ Add a class to Labels when input is focus\n\t\t\t\t\tvar input = jQuery( '.mktoForm input, .mktoForm select, .mktoForm textarea' );\n\n\t\t\t\t\tinput.focus( function() {\n\t\t\t\t\t\tjQuery( \"label[for='\" + this.id + \"']\" ).addClass( 'labelfocus' );\n\t\t\t\t\t\tconsole.log(this.id);\n\t\t\t\t\t} ).blur( function() {\n\t\t\t\t\t\tif( !jQuery(this).val() ) {\n\t\t\t\t\t\t\tjQuery( \"label[for='\" + this.id + \"']\" ).removeClass( 'labelfocus' );\n\t\t\t\t\t\t}\n\t\t\t\t\t} );\n\t\t\t\t});\n\t\t\t}\n\t\t<\/script>\n\t \t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t<div class=\"gated-featured-asset-block-text\">\n\t\t\t\t\t\t\t\t\t<h5 class=\"gated-featured-asset-block-eyebrow eyebrow-heading-style- color-tsunami\">9. DEZEMBER 2022 - 10.30 - 11.00 UHR<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"gated-featured-asset-block-heading color-orca\">Schritt-f\u00fcr-Schritt-Anleitung f\u00fcr einen personalisierten Feedback-Ansatz<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"gated-featured-asset-block-text-content \">\n\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Das Ziel bei der Erstellung von Umfragen ist es, ein Maximum an Einblicken in den Zustand Ihrer Kundenbeziehung zu erhalten und Antworten darauf zu finden, wie die Erfahrung verbessert werden kann. B2B ist durch pers\u00f6nlichere Beziehungen zu den Kunden gekennzeichnet. Statt eines Ansatzes von der Stange bedarf es daher einer wesentlich individuelleren Vorgehensweise f\u00fcr die Erfassung und Analyse von Kundenfeedback.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Wenn Sie also um Feedback bitten, sind eine hohe R\u00fccklaufquote und detaillierte Antworten von entscheidender Bedeutung, um die Bed\u00fcrfnisse Ihrer Kunden zu verstehen und eine ausreichende Basis zu haben, um fundierte Entscheidungen zu treffen.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Nehmen Sie an unserem branchenspezifischen B2B-Webinar teil und erfahren Sie von unserem Experten Derek Eccleston, CX Consultant bei InMoment, wie Sie:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">Involvierende Umfragen gestalten<\/span><\/li>\n<li><span style=\"font-weight: 400\">Transaktionale vs. relationale Befragungen <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Die richtige Zielgruppe identifizieren und erreichen<\/span><\/li>\n<li><span style=\"font-weight: 400\">Ergebnisse kommunizieren und Ma\u00dfnahmen zur Steigerung von Zufriedenheit, Loyalit\u00e4t und Rentabilit\u00e4t ableiten<\/span><\/li>\n<li><span style=\"font-weight: 400\">Kampagnen entwickeln, die Ihre R\u00fccklaufquoten erh\u00f6hen <\/span><\/li>\n<li><span style=\"font-weight: 400\">Eine Feedback-Kultur in Ihren internen Teams verankern und so Mitarbeiter f\u00fcr CX begeistern<\/span><\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/section>\n\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"event_type":[],"class_list":["post-36653","event","type-event","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/event\/36653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/types\/event"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/event\/36653\/revisions"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/media?parent=36653"}],"wp:term":[{"taxonomy":"event_type","embeddable":true,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/event_type?post=36653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}