{"id":62019,"date":"2023-09-04T08:04:35","date_gmt":"2023-09-04T14:04:35","guid":{"rendered":"https:\/\/inmoment.com\/?post_type=event&#038;p=62019"},"modified":"2024-01-09T03:41:31","modified_gmt":"2024-01-09T10:41:31","slug":"experience-exchange-massnahmenpriorisierung-durch-pradiktive-analysen","status":"publish","type":"event","link":"https:\/\/inmoment.com\/de-de\/event\/experience-exchange-massnahmenpriorisierung-durch-pradiktive-analysen\/","title":{"rendered":"[Experience Exchange] Ma\u00dfnahmenpriorisierung durch pr\u00e4diktive Analysen"},"content":{"rendered":"<section id=\"block-9e80684559b5b2d1bf4eaccb72fc14af\" class=\"content-block gated-featured-asset-block gated-feature-asset-block-left alignfull no-background\" style=\"\">\n\t\t<div class=\"gated-featured-asset-block-inner\">\n\t\t\t\t\t\t<div class=\"gated-featured-asset-block-form button-\" >\n\t\t\t\t\t\t\t\t\t<h3 class=\"color-albatross\">Melden Sie sich kostenfrei an<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<script>console.log('');<\/script><script>console.log('62019');<\/script>\t\t<form id=\"mktoForm_358\" class=\"form-dark\"><\/form>\n\t\t<script>\n\t\t\t\/\/ Function to get UTM parameters from local storage\n\t\t\tfunction getUTMParams() {\n\t\t\t\tvar storageData = localStorage.getItem('utm_params');\n\t\t\t\tif (storageData) {\n\t\t\t\t\tstorageData = JSON.parse(storageData);\n\t\t\t\t\tvar currentDate = new Date().getTime();\n\t\t\t\t\tif (currentDate <= storageData.expiration) {\n\t\t\t\t\treturn storageData.data;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t\treturn {};\n\t\t\t}\n\t\t\tif (undefined !== MktoForms2) {\n\n\t\t\t\tMktoForms2.setOptions({\n\t\t\t\t\tformXDPath:\"\/rs\/645-JLQ-943\/images\/marketo-xdframe-relative.html\"\n\t\t\t\t});\n\n\t\t\t\t\/\/ Load the form.\n\t\t\t\tMktoForms2.loadForm(\"\/\/lp.inmoment.com\", \"645-JLQ-943\", 358, function(form) {\n\t\t\t\t\tconsole.log('https:\/\/inmoment.com\/de-de\/thank-you\/?type=event&#038;asset=62019');\n\t\t\t\t\tconsole.log('dynamic url option');\n\n\t\t\t\t\t\/\/ Add display: block to all mktoFormRows if the Email field is focused on\n\t\t\t\t\t\/\/ (they'll remain opacity: 0; max-height: 0; until after the email is scrubbed against the ZoomInfo database)\n\t\t\t\t\t\/\/ All rows except Email and Country are hidden to prevent the jerkiness on page load when they appear and suddenly disappear\n\n\t\t\t\t\t\/\/ var emailElement = document.querySelector(\"#Email\");\n\t\t\t\t\t\/\/ var formRowElements = document.querySelectorAll(\".mktoFormRow\");\n\n\t\t\t\t\t\/\/ function handleEmailEvent() {\n\t\t\t\t\t\/\/ \tformRowElements.forEach(function(formRowElement) {\n\t\t\t\t\t\/\/ \t\tvar emailChild = formRowElement.querySelector(\"#Email\");\n\t\t\t\t\t\/\/ \t\tvar countryChild = formRowElement.querySelector(\"#Country\");\n\n\t\t\t\t\t\/\/ \t\tif (!emailChild) {\n\t\t\t\t\t\/\/ \t\t\tif (!countryChild) {\n\t\t\t\t\t\/\/ \t\t\t\tformRowElement.style.display = \"block\";\n\t\t\t\t\t\/\/ \t\t\t}\n\t\t\t\t\t\/\/ \t\t}\n\t\t\t\t\t\/\/ \t});\n\t\t\t\t\t\/\/ }\n\n\t\t\t\t\t\/\/ if (document.documentElement.lang === \"en-US\") {\n\t\t\t\t\t\/\/ \t\/\/ Check if it's a form for Experience Icons or Partner Request\n\t\t\t\t\t\/\/ \tvar parentFormID = emailElement.closest(\"form\").id;\n\t\t\t\t\t\/\/ \tif (parentFormID !== \"mktoForm_726\") {\n\t\t\t\t\t\/\/ \t\tif (parentFormID !== \"mktoForm_986\") {\n\t\t\t\t\t\/\/ \t\t\tif (parentFormID !== \"mktoForm_1225\") {\n\t\t\t\t\t\/\/ \t\t\t\tif (parentFormID !== \"mktoForm_1226\") {\n\t\t\t\t\t\/\/ \t\t\t\t\temailElement.addEventListener(\"focus\", handleEmailEvent);\n\t\t\t\t\t\/\/ \t\t\t\t\temailElement.addEventListener(\"click\", handleEmailEvent);\n\t\t\t\t\t\/\/ \t\t\t\t\temailElement.addEventListener(\"keydown\", handleEmailEvent);\n\t\t\t\t\t\/\/ \t\t\t\t}\n\t\t\t\t\t\/\/ \t\t\t}\n\t\t\t\t\t\/\/ \t\t}\n\t\t\t\t\t\/\/ \t}\n\t\t\t\t\t\/\/ }\n\n\n\t\t\t\t\tvar thankYouUrl = 'https:\/\/inmoment.com\/de-de\/thank-you\/?type=event&#038;asset=62019';\n\n\t\t\t\t\tvar baseURL = 'https:\/\/inmoment.com\/de-de\/thank-you\/?';\n\t\t\t\t\tvar data = {\"type\":\"event\",\"asset\":62019};\n\n\t\t\t\t\t\/\/ Create an array of key-value pairs from the data object\n\t\t\t\t\tvar params = Object.entries(data);\n\n\t\t\t\t\t\/\/ Construct the query string by joining the key-value pairs\n\t\t\t\t\tvar queryString = params.map(([key, value]) => `${encodeURIComponent(key)}=${encodeURIComponent(value)}`).join('&');\n\n\t\t\t\t\t\/\/ Combine the base URL with the query string\n\t\t\t\t\tvar finalThankyouURL = `${baseURL}${queryString}`;\n\n\t\t\t\t\tconsole.log(finalThankyouURL);\n\n\n\t\t\t\t\tvar lastDownloadedAssetValue = '2023.10.17 - DACH - Experience Exchange - Ma\u00dfnahmenpriorisierung durch pr\u00e4diktive Analysen';\n\t\t\t\t\tvar formType = 'event';\n\n\t\t\t\t\t\/\/ Populate hidden fields\n\t\t\t\t\tif(formType != 'contact'){\n\t\t\t\t\t\t\/\/ form.vals({ \"Last_Downloaded_Asset__c\": '2023.10.17 - DACH - Experience Exchange - Ma\u00dfnahmenpriorisierung durch pr\u00e4diktive Analysen'});\n\t\t\t\t\t\tconsole.log('2023.10.17 - DACH - Experience Exchange - Ma\u00dfnahmenpriorisierung durch pr\u00e4diktive Analysen');\n\t\t\t\t\t\tif(lastDownloadedAssetValue) {\n\t\t\t\t\t\t\tform.vals({ \"Last_Downloaded_Asset__c\": lastDownloadedAssetValue });\n\t\t\t\t\t\t\tconsole.log(lastDownloadedAssetValue);\n\t\t\t\t\t\t} else {\n\t\t\t\t\t\t\tvar fallbackLastDownloadedAsset = document.title + '(' + formType + ')';\n\t\t\t\t\t\t\tform.vals({ \"Last_Downloaded_Asset__c\": fallbackLastDownloadedAsset });\n\t\t\t\t\t\t\tconsole.log(fallbackLastDownloadedAsset);\n\t\t\t\t\t\t}\n\n\t\t\t\t\t} else {\n\t\t\t\t\t\tconsole.log('contact form');\n\t\t\t\t\t}\n\t\t\t\t\t\/\/ var lastDownloadedAsset = (document.title + '(2023.10.17 - DACH - Experience Exchange - Ma\u00dfnahmenpriorisierung durch pr\u00e4diktive Analysen)');\n\t\t\t\t\t\/\/ console.log(lastDownloadedAsset);\n\t\t\t\t\t\/\/ form.vals({ \"Last_Downloaded_Asset__c\": lastDownloadedAsset});\n\n\t\t\t\t\tvar invalidEmailDomains = ['@gmail.','@yahoo.','@hotmail.','@live.','@aol.','@outlook.','@qq.','@comcast.','@icloud.', '@ctpagent.', '@wesolvecx.', '@mailinator.']\n\n\t\t\t\t\t\/\/ function to check if email qualifies as business email\n\t\t\t\t\tvar isBusinessEmail = function(email) {\n\t\t\t\t\t\tfor(var i=0; i < invalidEmailDomains.length; i++) {\n\t\t\t\t\t\t\tvar domain = invalidEmailDomains[i];\n\t\t\t\t\t\t\tif (email.indexOf(domain) != -1) {\n\t\t\t\t\t\t\t\treturn false;\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t}\n\t\t\t\t\t\treturn true;\n\t\t\t\t\t};\n\n\t\t\t\t\t\/\/ Form validation goes here.\n\t\t\t\t\tform.onValidate(function() {\n\t\t\t\t\t\t\/\/ var utmParams = getUTMParams();\n\t\t\t\t\t\tvar vals = form.vals();\n\t\t\t\t\t\tconsole.log(vals); \/\/ ONLY FOR DEVELOPMENT, REMOVE FOR PRODUCTION.\n\t\t\t\t\t\tconsole.log('Thankyou URL: ', finalThankyouURL);\n\t\t\t\t\t\t\/\/ form.submittable(false); \/\/ ONLY FOR DEVELOPMENT, REMOVE FOR PRODUCTION. Blocks form from submitting\n\t\t\t\t\t\t\/\/ window.dataLayer = window.dataLayer || []\n                        \/\/ window.dataLayer.push({\n                        \/\/     'event': 'form_submit',\n                        \/\/     'Last Downloaded Asset': vals.Last_Downloaded_Asset__c,\n\t\t\t\t\t\t\/\/ \t'Form Submitted Page': window.location.href,\n\t\t\t\t\t\t\/\/ \t'Content': utmParams.utm_content || '',\n\t\t\t\t\t\t\/\/ \t'Term': utmParams.utm_term || '',\n\t\t\t\t\t\t\/\/ \t'Medium': utmParams.utm_medium || '',\n\t\t\t\t\t\t\/\/ \t'Source': utmParams.utm_source || '',\n\t\t\t\t\t\t\/\/ \t'Campaign': utmParams.utm_campaign || ''\n                        \/\/ });\n                        \/\/ console.log(window.dataLayer);\n\n\t\t\t\t\t\t\/\/validate if is business email from invalidEmailDomains array\n\t\t\t\t\t\tif (!isBusinessEmail(vals.Email)) {\n\t\t\t\t\t\t\tform.submittable(false);\n\t\t\t\t\t\t\tvar emailElem = form.getFormElem().find(\"#Email\");\n\t\t\t\t\t\t\tform.showErrorMessage(\"Please provide a valid work email address\", emailElem);\n\t\t\t\t\t\t}\n\t\t\t\t\t\telse { \/\/ Enable submission for those who met the criteria\n\t\t\t\t\t\t\tconsole.log('all good!');\n\t\t\t\t\t\t\tform.submittable(true); \/\/ ONLY FOR PRODUCTION, COMMENT OUT FOR DEVELOPMENT in order to Blocks form from submitting\n\n\t\t\t\t\t\t}\n\n\n\n\t\t\t\t\t});\n\n\t\t\t\t\tform.onSuccess(function(values, followUpUrl) {\n\t\t\t\t\t\tvar utmParams = getUTMParams();\n\t\t\t\t\t\twindow.dataLayer = window.dataLayer || []\n                        window.dataLayer.push({\n                            'event': 'form_submit',\n                            'Last Downloaded Asset': values.Last_Downloaded_Asset__c,\n\t\t\t\t\t\t\t'Form Submitted Page': window.location.href,\n\t\t\t\t\t\t\t'Content': utmParams.utm_content || '',\n\t\t\t\t\t\t\t'Term': utmParams.utm_term || '',\n\t\t\t\t\t\t\t'Medium': utmParams.utm_medium || '',\n\t\t\t\t\t\t\t'Source': utmParams.utm_source || '',\n\t\t\t\t\t\t\t'Campaign': utmParams.utm_campaign || ''\n                        });\n                        console.log(window.dataLayer);\n\t\t\t\t\t\tconsole.log(values);\n\n\t\t\t\t\t\tlocation.href = finalThankyouURL;\n\t\t\t\t\t\treturn false;\n\t\t\t\t\t});\n\t\t\t\t});\n\n\t\t\t\t\/\/ Remove the Marketo form styles. Source: https:\/\/jsfiddle.net\/sanford\/9wvf0zjz\/\n\t\t\t\tMktoForms2.whenReady(function (form) {\n\n\t\t\t\t\t\/\/ ****** This was used for injecting UTM Parameters into the form\n\t\t\t\t\t\/\/ \/\/ Get UTM parameters from local storage\n\t\t\t\t\t\/\/ var utmParams = getUTMParams();\n\n\t\t\t\t\t\/\/ \/\/ Define field names and create JSON object\n\t\t\t\t\t\/\/ var utm_fieldNames = {\n\t\t\t\t\t\/\/ 'PPC_Content__c': utmParams.utm_content || '',\n\t\t\t\t\t\/\/ 'PPC_Keyword__c': utmParams.utm_term || '',\n\t\t\t\t\t\/\/ 'PPC_Medium__c': utmParams.utm_medium || '',\n\t\t\t\t\t\/\/ 'PPC_Source__c': utmParams.utm_source || '',\n\t\t\t\t\t\/\/ 'PPC_Campaign__c': utmParams.utm_campaign || ''\n\t\t\t\t\t\/\/ };\n\n\t\t\t\t\t\/\/ \/\/ Output the JSON object\n\t\t\t\t\t\/\/ console.log(JSON.stringify(utm_fieldNames));\n\t\t\t\t\t\/\/ form.vals(utm_fieldNames);\n\t\t\t\t\t\/\/ ********* end of UTM Parameter to form\n\n\n\t\t\t\t\tvar formEl = form.getFormElem()[0];\n\n\t\t\t\t\t\/\/ Remove element styles from root and children (may want to disable this while debugging)\n\t\t\t\t\tfor (var elsWithStyles = document.querySelectorAll('#' + formEl.id + ', #' + formEl.id + ' [style]'), i = 0, imax = elsWithStyles.length; i < imax; i++) {\n\t\t\t\t\t\telsWithStyles[i].removeAttribute('style');\n\t\t\t\t\t}\n\n\t\t\t\t\t\/\/ Disable all Marketo-sourced stylesheets\n\t\t\t\t\tfor (var styleSheets = document.styleSheets, i = 0, imax = styleSheets.length; i < imax; i++) {\n\t\t\t\t\t\tvar ssLoc = document.createElement('A');\n\t\t\t\t\t\tssLoc.href = styleSheets[i].href;\n\n\t\t\t\t\t\tif ((ssLoc.hostname.search(\/\\lp\\.inmoment\\.com$\/) !== -1) \/\/ External STYLEs\n\t\t\t\t\t\t||\n\t\t\t\t\t\t((styleSheets[i].ownerNode || styleSheets[i].owningElement).parentNode == formEl)) { \/\/ Inline STYLEs within FORM tag\n\t\t\t\t\t\t\tstyleSheets[i].disabled = true;\n\t\t\t\t\t\t}\n\t\t\t\t\t}\n\t\t\t\t}).onFormRender(function (form){\n\t\t\t\t\t\/\/ Add a class to Labels when input is focus\n\t\t\t\t\tvar input = jQuery( '.mktoForm input, .mktoForm select, .mktoForm textarea' );\n\n\t\t\t\t\tinput.focus( function() {\n\t\t\t\t\t\tjQuery( \"label[for='\" + this.id + \"']\" ).addClass( 'labelfocus' );\n\t\t\t\t\t\tconsole.log(this.id);\n\t\t\t\t\t} ).blur( function() {\n\t\t\t\t\t\tif( !jQuery(this).val() ) {\n\t\t\t\t\t\t\tjQuery( \"label[for='\" + this.id + \"']\" ).removeClass( 'labelfocus' );\n\t\t\t\t\t\t}\n\t\t\t\t\t} );\n\t\t\t\t});\n\t\t\t}\n\t\t<\/script>\n\t \t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t<div class=\"gated-featured-asset-block-text\">\n\t\t\t\t\t\t\t\t\t<h5 class=\"gated-featured-asset-block-eyebrow eyebrow-heading-style- \">Experience Exchange<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"gated-featured-asset-block-heading \">Ma\u00dfnahmenpriorisierung durch pr\u00e4diktive Analysen<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"gated-featured-asset-block-text-content \">\n\t\t\t\t\t\t<p><em>17. Oktober 2023<br \/>\n14:00 &#8211; 14:30 Uhr<\/em><\/p>\n<p>Kundenfeedback liefert mehr als einen Einblick in die Zufriedenheit der Kunden. Es bietet auch eine Chance Verbesserungsm\u00f6glichkeiten zu identifizieren. Aber wo soll man beginnen vor allem mit h\u00e4ufig begrenzten Ressourcen? Dazu kommt h\u00e4ufig das Thema der Umfragem\u00fcdigkeit. In der Regel geben nur etwa 5 bis 10 Prozent ihrer gesamten Kundenbasis R\u00fcckmeldungen. Diese Begrenzung f\u00fchrt letztendlich dazu, dass der Gro\u00dfteil des direkten Feedbacks, das Sie erhalten, von einem kleinen (und m\u00f6glicherweise schrumpfenden) Teil Ihrer gesamten Kundenbasis stammt. So n\u00fctzlich diese R\u00fcckmeldungen auch sein m\u00f6gen, um wichtige Treiber f\u00fcr die Top-Down-CX-Strategie zu identifizieren, wird der langfristige Erfolg davon abh\u00e4ngen, was der Rest Ihrer Kunden denkt &#8211; und noch weiter, wie sie sich verhalten werden.<\/p>\n<p>Nehmen Sie Teil an unserem n\u00e4chsten exklusiven Experience Exchange: Level Up &#8211; Ma\u00dfnahmen Priorisierung durch pr\u00e4diktive Analysen. Evelin Kremer, Senior Director Solution Consulting bei InMoment wird mit Ihnen in einer offenen Diskussionsrunde die essentiellen Komponenten einer erfolgreichen Ma\u00dfnahmenplanung vorstellen und wie sie Ihre Customer Experience beeinflussen kann. Erfahren Sie, wie Sie:<\/p>\n<ul>\n<li>durch effektive Priorisierungskonzepte den gr\u00f6\u00dftm\u00f6glichen Einfluss auf Ihre CX-Strategie erzielen k\u00f6nnen.<\/li>\n<li>technologiegest\u00fctzte Ma\u00dfnahmenplanung Ihre Entscheidungsfindung verbessern k\u00f6nnen.<\/li>\n<li>pr\u00e4diktive Analysen nutzen k\u00f6nnen, um zuk\u00fcnftige Herausforderungen und Chancen f\u00fcr Ihre CX-Strategie zu erkennen.<\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/section>\n\n","protected":false},"featured_media":62020,"template":"","meta":{"_acf_changed":false,"footnotes":""},"event_type":[997],"class_list":["post-62019","event","type-event","status-publish","has-post-thumbnail","hentry","event_type-experience-exchange-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/event\/62019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/types\/event"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/event\/62019\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/media\/62020"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/media?parent=62019"}],"wp:term":[{"taxonomy":"event_type","embeddable":true,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/event_type?post=62019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}