{"id":10935,"date":"2018-12-18T00:00:00","date_gmt":"2018-12-18T00:00:00","guid":{"rendered":"http:\/\/prodim2020.wpengine.com\/resource\/the-art-of-cx-storytelling-how-to-craft-a-narrative-for-cx\/"},"modified":"2021-08-23T02:55:31","modified_gmt":"2021-08-23T02:55:31","slug":"the-art-of-cx-storytelling-how-to-craft-a-narrative-for-cx","status":"publish","type":"resource","link":"https:\/\/inmoment.com\/de-de\/resource\/the-art-of-cx-storytelling-how-to-craft-a-narrative-for-cx\/","title":{"rendered":"The Art of CX Storytelling: How to Craft a Narrative for CX"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Storytelling has become increasingly important in CX\u2014especially when it comes to translating data into action. In a recent report, Forrester found that \u201cdata storytelling not only persuades the analytical part of the brain; it also uses emotion, a key driver of decision making.\u201d In other words, regardless of your audience, every CX pro needs to become a world-class storyteller. &nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this webinar, InMoment\u2019s Simon Fraser applies the art\u2014and science\u2014of storytelling to CX, giving CX professionals a powerful tool to supercharge their initiatives. &nbsp;&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tune in to learn how to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Harness the power of story to affect change<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create emotional and intelligent impact through stories<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Structure your stories to audience and objective<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Leverage the Voice of the Customer to inspire and persuade<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/inmoment.wistia.com\/medias\/xp9irmsxot\" target=\"_blank\" rel=\"noopener\">https:\/\/inmoment.wistia.com\/medias\/xp9irmsxot<\/a><\/p>\n","protected":false},"featured_media":8817,"template":"","meta":{"_acf_changed":false,"footnotes":""},"industry":[],"resource-type":[208],"class_list":["post-10935","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-type-webinar-de-de"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/resource\/10935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/resource\/10935\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/media\/8817"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/media?parent=10935"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/industry?post=10935"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/resource-type?post=10935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}