{"id":11213,"date":"2017-05-08T00:00:00","date_gmt":"2017-05-08T00:00:00","guid":{"rendered":"http:\/\/prodim2020.wpengine.com\/resource\/case-study-growth-inspires-smiles\/"},"modified":"2020-09-18T17:10:36","modified_gmt":"2020-09-18T17:10:36","slug":"case-study-growth-inspires-smiles","status":"publish","type":"resource","link":"https:\/\/inmoment.com\/de-de\/resource\/case-study-growth-inspires-smiles\/","title":{"rendered":"Impact Story: Arby&#8217;s"},"content":{"rendered":"<p>While Arby\u2019s has a large, loyal fan base across 3,300 restaurants worldwide, in the early 2000s the company experienced stalled sales and a mixed reception to marketing messages. Through a targeted and strategic remaking of itself\u2014staying true to its mission to offer unique, <em>fast crafted<\/em> fare (a term the company trademarked)\u2014Arby\u2019s sought to appeal to a broader customer base. But it wasn\u2019t just the revamped menu, playful messaging (e.g., We Have the Meats), and a better understanding of its position in the market.<\/p>\n<p>As Arby\u2019s relaunched its brand and began to experience an inspired growth and resurgence, it quickly became apparent that its existing guest experience assessment model was no longer effective. And therefore, a refresh of the platform, much like a revitalization of the brand, took place to bring more purpose to its guest<span class=\"s1\">\u00a0experience program.<\/span><\/p>\n","protected":false},"featured_media":8330,"template":"","meta":{"_acf_changed":false,"footnotes":""},"industry":[],"resource-type":[215],"class_list":["post-11213","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-type-case-study-de-de"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/resource\/11213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/resource\/11213\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/media\/8330"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/media?parent=11213"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/industry?post=11213"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/resource-type?post=11213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}