{"id":32480,"date":"2021-09-17T09:10:14","date_gmt":"2021-09-17T09:10:14","guid":{"rendered":"https:\/\/inmoment.com\/resource\/xi-take-understanding-customers-at-scale-and-expanding-into-new-markets-with-primark\/"},"modified":"2021-12-09T14:28:32","modified_gmt":"2021-12-09T14:28:32","slug":"primark-implementierung-einer-skalierbaren-kundenfeedback-strategie","status":"publish","type":"resource","link":"https:\/\/inmoment.com\/de-de\/resource\/primark-implementierung-einer-skalierbaren-kundenfeedback-strategie\/","title":{"rendered":"XI Take: Primark &#8211; Implementierung einer skalierbaren Kundenfeedback-Strategie"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-rich is-provider-handler-einbetten wp-block-embed-handler-einbetten wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"XI Take: Understanding Customers at Scale with Primark\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/sSdYIM8TiZA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Primark, ein internationales Einzelhandelsunternehmen, betreibt derzeit 400 Gesch\u00e4fte in dreizehn L\u00e4ndern in Europa und seit kurzem auch in Amerika. Das Ziel des Primark-Teams ist es, das beste Produkt zum besten Preis anzubieten und die besten Kundenerlebnisse zu schaffen.<\/p>\n\n\n\n<p>Seit der Zusammenarbeit mit InMoment ist Primark in der Lage, zu verstehen, was seine Kunden immer wieder zum Einkaufen bewegt und welche Verbesserungen vorgenommen werden m\u00fcssen, um die Kunden zu binden.<\/p>\n\n\n\n<p>In diesem Interview erkl\u00e4rt Phil Clarke, Analytics und Reporting Manager bei Primark, wie die Marke mit Hilfe der <a href=\"https:\/\/inmoment.com\/de-de\/active-listening-studio\/\">Experience Improvement (XI) Platform<\/a> von InMoment, in der Lage ist, Kundenfeedback in Echtzeit zu analysieren, um Ma\u00dfnahmen zur Verbesserung k\u00fcnftiger Einkaufserlebnisse zu ergreifen und so einen ROI zu erzielen.<\/p>\n","protected":false},"featured_media":31972,"template":"","meta":{"_acf_changed":false,"footnotes":""},"industry":[],"resource-type":[230],"class_list":["post-32480","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-type-video-de-de"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/resource\/32480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/resource\/32480\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/media\/31972"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/media?parent=32480"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/industry?post=32480"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/resource-type?post=32480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}