{"id":36376,"date":"2021-11-05T22:11:34","date_gmt":"2021-11-05T22:11:34","guid":{"rendered":"https:\/\/inmoment.com\/resource\/virgin-money-leverages-customer-feedback\/"},"modified":"2021-12-09T16:29:59","modified_gmt":"2021-12-09T16:29:59","slug":"xi-take-mit-virgin-money-kundenfeedback-nutzen","status":"publish","type":"resource","link":"https:\/\/inmoment.com\/de-de\/resource\/xi-take-mit-virgin-money-kundenfeedback-nutzen\/","title":{"rendered":"XI Take mit Virgin Money: Kundenfeedback nutzen, um die entscheidenden Momente einer Kundenbeziehung zu identifizieren"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-rich is-provider-handler-einbetten wp-block-embed-handler-einbetten wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"XI Take: How Virgin Money Leverages Customer Feedback to Identify the Make-or-Break Moments\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/2If4H06JbMI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Virgin Money hat es sich zur Aufgabe gemacht, Kunden zu begeistern und die Erf\u00fcllung ihrer finanziellen W\u00fcnsche zu erm\u00f6glichen. Das CX-Programm gilt als Schl\u00fcssel zum Erreichen dieser Ziele.<\/p>\n\n\n\n<p>Um die entscheidenden Momente auf dem Weg zum Kunden zu identifizieren, wandte sich Virgin Money an seinen Experience Improvement (XI) Partner InMoment, um seine Strategie zu definieren. Mithilfe des von InMoment entwickelten Ansatzes Touchpoint Impact Mapping konnte Virgin Money unstrukturierte Kundenfeedbackdaten analyiseren und nutzen, um die f\u00fcr die Kunden wichtigsten Momente zu ermitteln und genau zu bestimmen, was die Marke tun kann, um Verbesserungen vorzunehmen oder bestehende Erfolge zu steigern.<\/p>\n\n\n\n<p>Erfahren Sie mehr \u00fcber den Prozess in diesem Video mit Kerry Matheson, CX Research Manager bei Virgin Money!<\/p>\n","protected":false},"featured_media":36350,"template":"","meta":{"_acf_changed":false,"footnotes":""},"industry":[129],"resource-type":[230],"class_list":["post-36376","resource","type-resource","status-publish","has-post-thumbnail","hentry","industry-financial-services-de-de","resource-type-video-de-de"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/resource\/36376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/resource\/36376\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/media\/36350"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/media?parent=36376"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/industry?post=36376"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/resource-type?post=36376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}