Which Themes Will Define the Customer Experience in 2022?
Customer expectations have changed drastically over the last year—and for obvious reasons. But what is still unclear to brands across Asia Pacific is, “what’s next?”
As we move forward and hopefully past the pandemic, experience-focused businesses are faced with a new challenge: there is no back to normal. So how can brands create experience strategies for their customers when the past few years have forever changed us and our expectations?
InMoment’s 2022 APAC Experience Trends Report has the answers to these questions—and more—directly from your customers.
CX expert Helene James walks you through each of the trends, real-life examples of brands who are taking action, and what you can do tomorrow to implement them into your strategy.
Senior CX Consultant, InMoment
With more than 20 years of industry experience in agency and client organisations including Commonwealth Bank and nbn, Helene has worked across customer experience, research, insights and strategic planning before joining InMoment’s team of consultants right here in APAC. She brings her expertise to support clients to continually evolve their CX programs and to deliver excellence in customer experience.