{"id":12105,"date":"2020-09-11T15:31:01","date_gmt":"2020-09-11T15:31:01","guid":{"rendered":"http:\/\/prodim2020.wpengine.com\/customer-stories\/vkb\/"},"modified":"2020-09-18T21:52:39","modified_gmt":"2020-09-18T21:52:39","slug":"vkb","status":"publish","type":"customer-stories","link":"https:\/\/inmoment.com\/en-au\/customer-stories\/vkb\/","title":{"rendered":"VKB"},"content":{"rendered":"\n<p>The Versicherungskammer Bayern (VKB) is one of Germany\u2019s ten largest direct insurers and the country\u2019s largest public insurer.  The VKB\u2019s fundamental aim is that of a thoroughly customer-centric organisation. To stay out front as an industry pioneer, the VKB anchored raising customer satisfaction as one of the company\u2019s primary objectives.<\/p>\n\n\n\n<p>\u201cThe goal behind the transformation plans is to get more closely aligned with the customer and understand the entire customer journey from the customer\u2019s perspective, feeling what they feel and thinking what they think. Only then are we able to implement the improvements necessary to better meet our customers\u2019 requirements.\u201d -Holger Dahl, Marketing Strategy Director, VKB<\/p>\n","protected":false},"featured_media":3918,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"industry":[253],"region":[250],"class_list":["post-12105","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","industry-insurance-en-au","region-emea-en-au"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/customer-stories\/12105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/customer-stories\/12105\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/media\/3918"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/media?parent=12105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/categories?post=12105"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/industry?post=12105"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/region?post=12105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}