{"id":17728,"date":"2021-01-19T06:56:00","date_gmt":"2021-01-19T06:56:00","guid":{"rendered":"https:\/\/inmoment.com\/resource\/understanding-the-why-behind-customer-churn\/"},"modified":"2022-09-28T07:16:10","modified_gmt":"2022-09-28T07:16:10","slug":"understanding-the-why-behind-customer-churn","status":"publish","type":"resource","link":"https:\/\/inmoment.com\/en-au\/resource\/understanding-the-why-behind-customer-churn\/","title":{"rendered":"Understanding the &#8220;Why&#8221; Behind Customer Churn"},"content":{"rendered":"\n<p>One of the most vital Experience Improvement (XI) efforts your company can take on is reducing <a href=\"https:\/\/inmoment.com\/blog\/customer-churn\/\">customer churn<\/a>. Why? Because it&#8217;s one of the four major ways your experience program can positively impact your bottom line.<\/p>\n\n\n\n<p>In this Point of View article, expert Jennifer Passini, Ph.D. discusses why it&#8217;s so important to not only close the loop with disgruntled customers, but to discover why customers churn so you can be proactive about your retention efforts. Read more below!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":29102,"template":"","meta":{"_acf_changed":false,"footnotes":""},"industry":[],"resource-type":[198],"class_list":["post-17728","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-type-point-of-view-en-au"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/resource\/17728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/resource\/17728\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/media\/29102"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/media?parent=17728"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/industry?post=17728"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/resource-type?post=17728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}