THURSDAY 18th FEBRUARY 2PM GMT
"Being True to Your Brand To Deliver A Unique Experience”
Over the past five years the financial landscape has changed dramatically, with the introduction of open banking and the rise of aggregators that compete for high-value customers. Now it is more important than ever to differentiate through your experience strategy that delivers on your brand promise to maintain and increase market share, and build a loyal customer base.
And what is better than to learn directly from a challenger brand? We are excited to introduce Hamish Wood, Head of Customer Experience at GoCardless, a B2B financial services brand whose key purpose is to take the pain out of getting paid. Hamish will give an insight how GoCardless lives their brand values through their customer experience.
In this hour we will discuss and answer your questions including:
- How can “traditional brands” compete against challenger brands?
- How to drive change to become a customer centric brand?
- How to create an experience strategy that reflects your brand?
- How to deliver customer experience that stays true to your brand identity?
This is a unique opportunity to learn from a challenger brand. To encourage an open discussion we have limited seats available so do register early to avoid disappointment