Customer Journey Mapping has won its place in the toolbox of CX Practitioners. But the benefits of mapping are limited to a few static journey hypotheses that are a poor proxy for a dynamic customer in a digital world. Introducing Customer Journey Management, the next evolution of CX, and how leading financial services businesses are using transactional data to render dynamic customer journey visualisations and decode customer intent in real time. Customer Journey Orchestration takes this a step further using real time orchestrations and nudges to optimise customers’ journeys, thereby boosting revenue, conversion and retention.

Join us for this webinar with Oliver Skeide, Director of XI Consulting and Mike Renzon, CEO and Co-Founder of inQuba and learn:

• The differences between traditional journey mapping and dynamic journey management
• How to deeply understand the behavior and intent of today’s financial services customers through customer journey analytics
• How to guide behavior with real time orchestration and optimize journeys to improve acquisition, conversion and retention (use cases & success stories)
• How an integrated CX and Journey Management solution will help you monetise customer journeys and boost CX ROI

About InQuba

inQuba is a next-generation Customer Journey SaaS platform for analyzing and optimizing customer acquisition, retention, conversion, channel and customer cost-of-ownership strategies.

inQuba uses diverse data sets, advanced analytics and AI to provide deep insights into customer journeys, customer behavior and the customer experience. Using these insights and its proprietary methodology inQuba tests and optimizes the effectiveness of execution, servicing and customer engagement strategies towards ROI goals.

inQuba is highly rated by leading analysts Gartner and Forrester as a high-innovator customer journey platform. The company has clients across the US, UK, Africa, and APAC with a focus on financial services, insurance, telco and retail industries.

Register to watch the video!