VIDEO |20 November 2020
There is a strong intersection between marketing and the customer experience. It was found that 75% of organisations have successfully calculated a positive relationship between CX and business outcomes; including increases in revenue through higher retention and customer lifetime value. Key to their success was the tight alignment of CX efforts and marketing strategies – with a focus on customer acquisition, customer retention and loyalty strategies.
Listen to the recording of our presentation at Forrester CX EMEA event, as Derek Eccleston, Director of CX Consulting at InMoment, discusses how to successfully evolve, transform and improve your experience programme to deliver a flawless and single unified experience, leveraging the power of marketing and CX.