The New Balance- Physical vs Digital Experiences in Europe
As the amount of online interactions accelerates—whether it be customers ordering or browsing on your webpage, shopping, interacting with your chat bot or leaving a review—customer demands and expectations for the quality of that experience are getting higher.
Given the turbulence we’ve been through over the last two years we believe it is important to understand where we are at today. We know the market has changed, but the question is how, and what does this mean for consumers and brands going forward.
In this webinar, Simon Fraser, VP of Experience Strategy and Design, and Derek Eccleston, Director of CX at InMoment will be sharing our top takeaways from our recent European-wide study, delivering insights into consumer perceptions on how the physical and digital experience has changed.
Learn from our experts about the latest thinking on digital experiences and discover:
- How customers are changing the way they interact with brands
- How the expectations of customers are shifting across different industries and countries
- What are consumers looking for from the brands they choose to use over the next 12 months