May 20, 2013 | BizReport
Webrooming presents an opportunity for retailers to leverage all their complimentary channels to showcase the biggest competitive advantage they have over online-only counterparts: in-person retail experiences. Online tactics can and should be an opportunity to drive increased traffic to their stores. Dr. Gary Edwards, Chief Customer Officer, Empathica: Customers should be encouraged to research and review products online, but at a certain point, most purchases will require in-person inspection and testing of a product. A deeper understanding of the full customer journey is a huge opportunity for retailers today. read more »