Rewards for Customer Experience Program CX
White Paper

What to Consider When Adding a Reward Component to Your Customer Experience Programme

Recently, more of our clients have considered adding a significant reward component to their customer experience (CX) programmes. This component may be executed by directly rewarding CX outcomes or by adding them to an existing reward-based incentive programme.

There’s a lot to think about if you are considering combining reward or compensation components with your CX program. For starters, your programme will come under much more scrutiny and participants will care much more about it. Participants, especially those who do not achieve a reward, may also challenge your programme. This is why the process of setting, communicating, and enforcing program rules (i.e., program governance), becomes very important.

Now let’s look at five specific things you’ll need to consider if you plan to incorporate CX results into your incentive rewards programme (or if you plan to directly reward CX outcomes).

Select the “download button below to read the full white paper by InMoment expert Dave Ensing!


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