{"id":42340,"date":"2022-03-28T15:07:31","date_gmt":"2022-03-28T15:07:31","guid":{"rendered":"https:\/\/inmoment.com\/?post_type=event&#038;p=42340"},"modified":"2022-10-07T04:53:37","modified_gmt":"2022-10-07T04:53:37","slug":"should-creating-emotion-be-a-customer-experience-goal","status":"publish","type":"event","link":"https:\/\/inmoment.com\/en-gb\/event\/should-creating-emotion-be-a-customer-experience-goal\/","title":{"rendered":"Should creating emotion be a customer experience goal?"},"content":{"rendered":"<p>The need to understand customer emotion and improve empathy in organisations has been well-documented in recent times. But how are major organisations putting the theory into practice?<\/p>\n<p>In this CX Leader Session with MyCustomer we\u2019ll discuss:<\/p>\n<ul>\n<li>The emotional factors that move customers<\/li>\n<li>What role customer experience leaders play in creating customer emotion and meaningful experiences<\/li>\n<li>How to create the processes required to start monitoring, analysing and actioning emotion derived from customer interactions<\/li>\n<li>How to design customer journeys with emotion in mind<\/li>\n<\/ul>\n<h3>Speakers<\/h3>\n<ul>\n<li>Peter Dorrington, Founder, XMplify Consulting Ltd<\/li>\n<li>Iain O&#8217;Connor, Senior Manager &#8211; Customer Experience &amp; Insight, Aegon UK<\/li>\n<li>Madeleine Linden, Senior Manager, CX Insight, Virgin Money<\/li>\n<li>Simon Fraser, VP, Customer Experience Strategy, InMoment<\/li>\n<\/ul>\n<p>Register here for free<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"event_type":[],"class_list":["post-42340","event","type-event","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/event\/42340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/types\/event"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/event\/42340\/revisions"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/media?parent=42340"}],"wp:term":[{"taxonomy":"event_type","embeddable":true,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/event_type?post=42340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}