{"id":17641,"date":"2021-03-04T10:22:30","date_gmt":"2021-03-04T10:22:30","guid":{"rendered":"https:\/\/inmoment.com\/?post_type=lp&#038;p=17641"},"modified":"2024-10-03T09:42:32","modified_gmt":"2024-10-03T15:42:32","slug":"improve-customer-retention-generate-revenue","status":"publish","type":"lp","link":"https:\/\/inmoment.com\/en-gb\/lp\/improve-customer-retention-generate-revenue\/","title":{"rendered":"How to Improve Customer Retention &#038; Generate Revenue With Your CX Programme"},"content":{"rendered":"<section id=\"block-5ba46be4006a28ebb1137fc501b7e004\" class=\"content-block gated-featured-asset-block gated-feature-asset-block-right alignfull has-background color-as-background background-albatross\" style=\"\">\n\t\t<div class=\"gated-featured-asset-block-inner\">\n\t\t\t\n\t\t\t\t\t\t\t\n\n\n\t<span class=\"hs-gated-content-reveal-overlay  \"><\/span>\n\t<div class=\"hs-form-sticky-wrap   \">\n\t\t\n\n\t\t<div id=\"hubspot-form-69e4c1ee644ee\" class=\"block-hubspot-form hs-form-outer  \" data-chili=\"\" data-form-id=\"248b0270-bbfd-4f66-84b5-4a14e81881da\" >\n\t\t\t\t\t\t\t\t\t<!-- <span class=\"hs-gated-content-reveal-overlay\"><\/span> -->\n\t\t\t\t\t\t\n\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"hs-form-title   \">Get your free copy below!<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"skeleton-loader\" id=\"loading-indicator-hubspot-form-69e4c1ee644ee\">\n\t\t\t\t\t<div class=\"skeleton-field formpulse delay-1\">\n\t\t\t\t\t\t<div class=\"skeleton-label\"><\/div>\n\t\t\t\t\t\t<div class=\"skeleton-input\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"skeleton-field formpulse delay-2\">\n\t\t\t\t\t\t<div class=\"skeleton-label\"><\/div>\n\t\t\t\t\t\t<div class=\"skeleton-input\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"skeleton-field formpulse delay-3\">\n\t\t\t\t\t\t<div class=\"skeleton-label\"><\/div>\n\t\t\t\t\t\t<div class=\"skeleton-input\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<script>\n\t\t\t\t\t\n\n\t\t\t\t\thsformEmbedJs.addEventListener('load', function(event_69e4c1ee644ee) {\n\n\t\t\t\t\tvar gatedContentType = 'pdf';\n\t\t\t\t\tvar timeoutTime = 0;\n\n\t\t\t\t\t\t\/\/ Set up functions\n\t\t\t\t\t\tfunction onFormReadyFunction($form) {\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/\/ Hide the loading indicator here if ZIFC not enabled\n\t\t\t\t\t\t\t\tif (document.getElementById('loading-indicator-hubspot-form-69e4c1ee644ee'))\n\t\t\t\t\t\t\t\t\tdocument.getElementById('loading-indicator-hubspot-form-69e4c1ee644ee').style.display = 'none';\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/\/ Gated content known user check\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/*\n\t\t\t\t\t\t\tif(( localStorage.getItem('hasSubmittedForm') === 'true' && document.cookie.toLowerCase().indexOf('hubspotutk') > -1 ) && (gatedContentType === 'pdf' || gatedContentType === 'popupPdf')) {\n\t\t\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.skeleton-loader').style.display = 'none';\n\t\t\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.form_target').style.display = 'none';\n\t\t\t\t\t\t\t\tlet submittedMessageCustom = $form[0].closest('.block-hubspot-form').appendChild(document.createElement('div'));\n\t\t\t\t\t\t\t\tsubmittedMessageCustom.classList.add('submitted-message-custom');\n\n\t\t\t\t\t\t\t\tif (gatedContentType === 'popupPdf') submittedMessageCustom.classList.add('text-center');\n\n\t\t\t\t\t\t\t\tsubmittedMessageCustom.innerHTML = '<a href=\"https:\/\/inmoment.com\/wp-content\/uploads\/2021\/03\/DM-01222-01-GB-Four-Cornerstones-of-Customer-Retention-eBook.pdf\" class=\"known-user-download header-cta-button button background-tsunami inline-block px-8 py-4 mb-4\" target=\"_blank\" data-last-asset=\"Four Cornerstones of Customer Retention eBook\"><span>Download Now<\/span><span class=\"item-icon order-3 right-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"1em\" height=\"1em\" viewBox=\"0 0 512 512\"><!--! Font Awesome Pro 6.5.2 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license (Commercial License) Copyright 2024 Fonticons, Inc. --><path d=\"M288 32c0-17.7-14.3-32-32-32s-32 14.3-32 32V274.7l-73.4-73.4c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3l128 128c12.5 12.5 32.8 12.5 45.3 0l128-128c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L288 274.7V32zM64 352c-35.3 0-64 28.7-64 64v32c0 35.3 28.7 64 64 64H448c35.3 0 64-28.7 64-64V416c0-35.3-28.7-64-64-64H346.5l-45.3 45.3c-25 25-65.5 25-90.5 0L165.5 352H64zm368 56a24 24 0 1 1 0 48 24 24 0 1 1 0-48z\"\/><\/svg><\/a><\/div>';\n\n\n\t\t\t\t\t\t\t\tvar link_text = $form[0].closest('.block-hubspot-form').querySelector('.known-user-download').innerText;\n\t\t\t\t\t\t\t\tvar destination_url = $form[0].closest('.block-hubspot-form').querySelector('.known-user-download').href;\n\t\t\t\t\t\t\t\tvar link_class = $form[0].closest('.block-hubspot-form').querySelector('.known-user-download').classList.toString();\n\n\t\t\t\t\t\t\t\tvar knownUserDownloadClick = {\n\t\t\t\t\t\t\t\t\t'event': 'known_user_download',\n\t\t\t\t\t\t\t\t\t'link_text': link_text,\n\t\t\t\t\t\t\t\t\t'source_page': window.location.href,\n\t\t\t\t\t\t\t\t\t'Referrer': document.referrer,\n\t\t\t\t\t\t\t\t\t'destination_url': destination_url,\n\t\t\t\t\t\t\t\t\t'link_class': link_class,\n\t\t\t\t\t\t\t\t\t'lastAsset': 'Four Cornerstones of Customer Retention eBook',\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\thsLinkClickTracking();\n\t\t\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.known-user-download').addEventListener('click', () => {\n\t\t\t\t\t\t\t\t\tif (window.dataLayer) {\n\t\t\t\t\t\t\t\t\t\twindow.dataLayer.push(knownUserDownloadClick);\n\t\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t});\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t*\/\n\n\t\t\t\t\t\t\n\n\n\t\t\t\t\t\tif (gatedContentType === 'contentReveal') {\n\t\t\t\t\t\t\tif (localStorage.getItem('hasSubmittedForm') !== 'true') {\n\t\t\t\t\t\t\t\ttimeoutTime = parseInt(timeoutTime * 1000);\n\n\t\t\t\t\t\t\t\t\tsetTimeout(() => {\n\t\t\t\t\t\t\t\t\t\tdocument.body.classList.add('gated-lock-screen');\n\t\t\t\t\t\t\t\t\t\tdocument.documentElement.classList.add('gated-lock-screen');\n\t\t\t\t\t\t\t\t\t}, timeoutTime);\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\/\/ inject custom field values into Hubspot hidden input names\n\t\t\t\t\t\t\tvar formIDLastAssetData = formIDLastAssetData || [];\n\t\t\t\t\t\t\tformIDLastAssetData.push({\n\t\t\t\t\t\t\t\tid: 'hubspot-form-69e4c1ee644ee',\n\t\t\t\t\t\t\t\tlast_asset: 'Four Cornerstones of Customer Retention eBook'\n\t\t\t\t\t\t\t});\n\t\t\t\t\t\t\tvar input = $form[0].querySelector('input[name=\"last_asset\"]');\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\/\/lastAssetInputs.forEach(input => {\n\t\t\t\t\t\t\tif(input && input.closest('.block-hubspot-form')) {\n\t\t\t\t\t\t\t\tvar formId = input.closest('.block-hubspot-form').id;\n\t\t\t\t\t\t\t\tvar formData = formIDLastAssetData.find(item => item.id === formId);\n\n\t\t\t\t\t\t\tif (formData) {\n\t\t\t\t\t\t\t\tinput.value = formData.last_asset;\n\t\t\t\t\t\t\t\tinput.dispatchEvent(new Event('input', {\n\t\t\t\t\t\t\t\t\tbubbles: true\n\t\t\t\t\t\t\t\t}));\n\n\t\t\t\t\t\t\t\tconsole.log(formData.last_asset);\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t}\n\t\t\t\t\t\t\/\/});\n\t\t\t\t\t\t\/\/ if (document.querySelector('input[name=\"last_asset\"]')) {\n\t\t\t\t\t\t\/\/ \tdocument.querySelector('input[name=\"last_asset\"]').value = '<\/\/?php echo $last_asset; ?>';\n\t\t\t\t\t\t\/\/ \tdocument.querySelector('input[name=\"last_asset\"]').dispatchEvent(new Event('input', {\n\t\t\t\t\t\t\/\/ \t\tbubbles: true\n\t\t\t\t\t\t\/\/ \t}));\n\n\t\t\t\t\t\t\t\/\/ }\n\t\t\t\t\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\/\/ After button clicked, but before data is sent\n\t\t\t\t\tfunction onBeforeFormSubmitFunction($form) {\n\t\t\t\t\t\tconst submitButton = $form.find('input[type=\"submit\"]').get(0);\n\n\t\t\t\t\t\t\tif (submitButton) {\n\t\t\t\t\t\t\t\tsubmitButton.classList.add('submit-loading');\n\t\t\t\t\t\t\t\tsubmitButton.value = \"Loading...\";\n\t\t\t\t\t\t\t\tsubmitButton.disabled = true;\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t}\n\t\t\t\t\t\t\/\/ Next few functions fire only if ZI enabled\n\t\t\t\t\t\tfunction onEmailChange($form) {\n\t\t\t\t\t\t\tlet emailInput = document.querySelector('input[name=\"email\"]');\n\t\t\t\t\t\t\tif(document.querySelector('input[name=\"Email\"]'))\n\t\t\t\t\t\t\t\temailInput = document.querySelector('input[name=\"Email\"]');\n\n\t\t\t\t\t\tif (emailInput && !emailInput.hasListenersAttached) {\n\t\t\t\t\t\t\t['input', 'change'].forEach(eventType => {\n\t\t\t\t\t\t\t\temailInput.addEventListener(eventType, handleInputChange.bind(null, $form, emailInput));\n\t\t\t\t\t\t\t});\n\n\t\t\t\t\t\t\temailInput.hasListenersAttached = true;\n\t\t\t\t\t\t}\n\t\t\t\t\t}\n\n\t\t\t\t\tfunction handleInputChange($form, emailInput) {\n\t\t\t\t\t\t\/\/console.log('Email input event triggered:', emailInput.value);\n\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t\t\t\tfunction handleZoomInfoMatch($form, emailInput) {\n\t\t\t\t\t\tvalidateEmailWithDelay(emailInput);\n\t\t\t\t\t}\n\n\t\t\t\t\tfunction validateEmailWithDelay(emailInput) {\n\t\t\t\t\t\tvar form = emailInput.closest('form');\n\t\t\t\t\t\tvar submitButton = form.querySelector('[type=\"submit\"]');\n\t\t\t\t\t\t\n\t\t\t\t\t\tfunction disableSubmit() {\n\t\t\t\t\t\t\t\/\/console.log('Disable Submit');\n\t\t\t\t\t\t\tsubmitButton.classList.add('disabled');\n\t\t\t\t\t\t\tsubmitButton.disabled = true;\n\t\t\t\t\t\t}\n\n\t\t\t\t\t\tfunction enableSubmit() {\n\t\t\t\t\t\t\t\/\/console.log('Enable Submit');\n\t\t\t\t\t\t\tsubmitButton.classList.remove('disabled');\n\t\t\t\t\t\t\tsubmitButton.disabled = false;\n\t\t\t\t\t\t}\n\n\t\t\t\t\t\tsetTimeout(() => {\n\t\t\t\t\t\t\tconst neverBounceStatus = emailInput.getAttribute('data-zi-neverbounce-status');\n\t\t\t\t\t\t\t\/\/console.log(neverBounceStatus);\n\n\n\t\t\t\t\t\t\tfetch(inmomentlocalizedata.theme_path + '\/template-parts\/content-blocks\/blocked-domains.json')\n\t\t\t\t\t\t\t.then(response => response.json())\n\t\t\t\t\t\t\t.then(list => {\n\n\t\t\t\t\t\t\t\tvar emailErrorHtml = document.createElement('div');\n\t\t\t\t\t\t\t\temailErrorHtml.setAttribute('class', 'mktoError mktoErrorCustom');\n\t\t\t\t\t\t\t\temailErrorHtml.innerHTML = 'This email is not allowed.';\n\n\n\t\t\t\t\t\t\t\tfunction isDomainFound(email) {\n\t\t\t\t\t\t\t\t\tconst domain = email.split('@')[1];\n\t\t\t\t\t\t\t\t\treturn list.includes(domain);\n\t\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\t\tif (isDomainFound(emailInput.value) || neverBounceStatus === 'invalid' || neverBounceStatus === 'disposable') {\n\t\t\t\t\t\t\t\t\tif(!form.querySelector('.mktoErrorCustom'))\n\t\t\t\t\t\t\t\t\t\temailInput.after(emailErrorHtml);\n\t\t\t\t\t\t\t\t\tdisableSubmit();\n\t\t\t\t\t\t\t\t} else {\n\t\t\t\t\t\t\t\t\tif(form.querySelector('.mktoErrorCustom'))\n\t\t\t\t\t\t\t\t\t\tform.querySelector('.mktoErrorCustom').remove();\n\t\t\t\t\t\t\t\t\tenableSubmit();\n\t\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\t})\n\t\t\t\t\t\t\t.catch(error => console.error('Error loading list:', error));\n\n\t\t\t\t\t\t}, 500);\n\t\t\t\t\t}\n\t\t\t\t\t\n\n\t\t\t\t\tfunction onFormSubmitFunction($form) {\n\t\t\t\t\t\t\/\/console.log('onFormSubmit function');\n\t\t\t\t\t\t\/\/ if ($form.attr('id') === 'hsForm_248b0270-bbfd-4f66-84b5-4a14e81881da') {\n\t\t\t\t\t\t\/\/ \t\/\/console.log(\"248b0270-bbfd-4f66-84b5-4a14e81881da form submit function\");\n\t\t\t\t\t\t\/\/ }\n\t\t\t\t\t}\n\n\t\t\t\t\tfunction onFormSuccessFunction($form, data) {\n\t\t\t\t\t\tif (gatedContentType === 'contentReveal') {\n\t\t\t\t\t\t\tif (localStorage.getItem('hasSubmittedForm') !== 'true') {\n\t\t\t\t\t\t\t\trevealGatedContent();\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t} else if (gatedContentType === 'popupVideo' || gatedContentType === 'heroCTAPopupVideo') {\n\t\t\t\t\t\t\trevealPopupVideo($form);\n\t\t\t\t\t\t} else if (gatedContentType === 'popupPdf') {\n\t\t\t\t\t\t\trevealPopupPdf($form);\n\t\t\t\t\t\t} else if (gatedContentType === 'footerCTAPopupVideo') {\n\t\t\t\t\t\t\trevealFooterPopupVideo()\n\t\t\t\t\t\t} else if (gatedContentType === 'innerGate') {\n\t\t\t\t\t\t\trevealInnerGate($form);\n\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\/\/ GTM add event trigger here\n\t\t\t\t\t\twindow.dataLayer = window.dataLayer || []\n\t\t\t\t\t\twindow.dataLayer.push({\n\t\t\t\t\t\t\t'event': 'form_submit',\n\t\t\t\t\t\t\t'lastAsset': 'Four Cornerstones of Customer Retention eBook',\n\t\t\t\t\t\t\t'formSubmittedPage': window.location.href,\n\t\t\t\t\t\t\t'salesforceCampaignID': 'How to Improve Customer Retention &#038; Generate Revenue With Your CX Programme',\n\t\t\t\t\t\t\t'formType': 'gated',\n\t\t\t\t\t\t\t'gatedContentType': gatedContentType\n\t\t\t\t\t\t});\n\n\t\t\t\t\t\tlocalStorage.setItem('hasSubmittedForm', 'true');\n\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t\t\t\tfunction revealInnerGate($form) {\n\t\t\t\t\t\tif ($form[0].closest('.block-im-quiz')) {\n\t\t\t\t\t\t\t$form[0].closest('.hs-form-sticky-wrap').classList.add('hidden');\n\t\t\t\t\t\t\t$form[0].closest('.block-im-quiz').querySelector('.im-quiz-finish-screen').classList.remove('hidden');\n\t\t\t\t\t\t\t$form[0].closest('.block-im-quiz').querySelector('.quiz-inner').classList.remove('hidden');\n\t\t\t\t\t\t\t$form[0].closest('.block-im-quiz').querySelector('.restart').style.display = 'inline-block';\n\t\t\t\t\t\t}\n\n\n\t\t\t\t\t}\n\n\t\t\t\t\tfunction revealGatedContent() {\n\t\t\t\t\t\t\/\/console.log('content has been revealed');\n\t\t\t\t\t\tdocument.body.classList.remove('gated-lock-screen');\n\t\t\t\t\t\tdocument.documentElement.classList.remove('gated-lock-screen');\n\t\t\t\t\t}\n\n\t\t\t\t\tfunction revealPopupPdf($form) {\n\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.submitted-message-custom').classList.remove('hidden');\n\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.submitted-message').classList.add('hidden');\n\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.hs-form-title').classList.add('hidden');\n\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.more-content').classList.add('hidden');\n\t\t\t\t\t\tsetTimeout(() => {\n\t\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.submitted-message-custom .header-cta-button').click();\n\t\t\t\t\t\t}, 3000);\n\t\t\t\t\t}\n\n\t\t\t\t\tfunction revealPopupVideo($form) {\n\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.play-btn.modal-trigger.form-to-video').click();\n\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.form-to-video-wrapper').classList.remove('hidden');\n\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.submitted-message').classList.add('hidden');\n\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.hs-form-title').classList.add('hidden');\n\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').classList.add('to-video');\n\t\t\t\t\t}\n\n\t\t\t\t\tfunction revealFooterPopupVideo() {\n\t\t\t\t\t\tdocument.querySelector('.play-btn.modal-trigger.form-to-video.footer-cta').click();\n\t\t\t\t\t\tdocument.querySelector('.form-to-video-wrapper.footer-cta').classList.remove('hidden');\n\t\t\t\t\t\tdocument.querySelector('.hs-form-title.footer-cta').classList.add('hidden');\n\t\t\t\t\t\tdocument.querySelector('.hs-form-sticky-wrap.footer-cta-popup-video .block-hubspot-form').classList.add('to-video');\n\t\t\t\t\t\tvar submittedMessages = document.querySelectorAll('.submitted-message');\n\t\t\t\t\t\tsubmittedMessages.forEach(function(submittedMessage) {\n\t\t\t\t\t\t\tsubmittedMessage.classList.add('hidden');\n\t\t\t\t\t\t});\n\t\t\t\t\t}\n\n\t\t\t\t\tfunction gotoScorecard(data) {\n\n\t\t\t\t\t\tvar baseURL = '';\n\t\t\t\t\t\tvar thankYouURLParams = [];\n\t\t\t\t\t\tthankYouURLParams['first_name'] = data.submissionValues.firstname ? data.submissionValues.firstname : '';\n\t\t\t\t\t\tthankYouURLParams['last_name'] = data.submissionValues.lastname ? data.submissionValues.lastname : '';\n\t\t\t\t\t\tthankYouURLParams['email'] = data.submissionValues.email ? data.submissionValues.email : '';\n\t\t\t\t\t\tthankYouURLParams['phone_number'] = data.submissionValues.phone ? data.submissionValues.phone : '5555555555';\n\n\t\t\t\t\t\tthankYouURLParams = Object.entries(thankYouURLParams);\n\t\t\t\t\t\tvar queryString = thankYouURLParams.map(([key, value]) =>\n\t\t\t\t\t\t\t`${encodeURIComponent(key)}=${encodeURIComponent(value)}`).join('&');\n\n\n\t\t\t\t\t\tvar finalThankyouURL = `${baseURL}?${queryString}&suppress_fields`;\n\n\t\t\t\t\t\twindow.open(finalThankyouURL, '_blank');\n\n\t\t\t\t\t}\n\t\t\t\t\t\/\/ Returns the redirect URL needed for the Hubspot form\n\t\t\t\t\tfunction generateThankYouURL(customURL, formType, gatedContentType, gatedAsset, $form) {\n\t\t\t\t\t\t\/\/ Check if custom Thank You URL is needed\n\t\t\t\t\t\tif (!customURL) {\n\t\t\t\t\t\t\tvar baseURL =\n\t\t\t\t\t\t\t\t'https:\/\/inmoment.com\/en-gb\/thank-you\/?';\n\t\t\t\t\t\t\tvar thankYouURLParams = [];\n\n\t\t\t\t\t\t\tif (formType === 'gated') {\n\t\t\t\t\t\t\t\tif (gatedContentType === 'pdf') {\n\t\t\t\t\t\t\t\t\tthankYouURLParams['type'] = 'asset';\n\t\t\t\t\t\t\t\t\t\/\/ Gated content needs to be attachment URL\n\t\t\t\t\t\t\t\t\tthankYouURLParams['asset'] = gatedAsset;\n\t\t\t\t\t\t\t\t} else if (gatedContentType === 'video') {\n\t\t\t\t\t\t\t\t\tthankYouURLParams['type'] = 'video';\n\t\t\t\t\t\t\t\t\t\/\/ Gated content needs to be attachment URL\n\t\t\t\t\t\t\t\t\tthankYouURLParams['asset'] = gatedAsset;\n\t\t\t\t\t\t\t\t} else if (gatedContentType === 'popupVideo') {\n\t\t\t\t\t\t\t\t\treturn false;\n\t\t\t\t\t\t\t\t} else if (gatedContentType === 'contentReveal') {\n\t\t\t\t\t\t\t\t\treturn false;\n\t\t\t\t\t\t\t\t} else if (gatedContentType === 'heroCTAPopupVideo') {\n\t\t\t\t\t\t\t\t\treturn false;\n\t\t\t\t\t\t\t\t} else if (gatedContentType === 'footerCTAPopupVideo') {\n\t\t\t\t\t\t\t\t\treturn false;\n\t\t\t\t\t\t\t\t} else if (gatedContentType === 'popupPdf') {\n\t\t\t\t\t\t\t\t\treturn false;\n\t\t\t\t\t\t\t\t} else if (gatedContentType === 'innerGate') {\n\t\t\t\t\t\t\t\t\treturn false;\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t\/\/console.log('gatedAsset -> ', gatedAsset);\n\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\tif (formType === 'demo') {\n\t\t\t\t\t\t\t\tthankYouURLParams['type'] = 'contact';\n\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\tif (formType === 'contact') {\n\t\t\t\t\t\t\t\tthankYouURLParams['type'] = 'contact';\n\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\tif (formType === 'event') {\n\t\t\t\t\t\t\t\tthankYouURLParams['type'] = 'event';\n\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\t\/\/console.log('thankYouURLParams -> ', thankYouURLParams);\n\t\t\t\t\t\t\t\/\/ Construct the query string by joining the key-value pairs\n\t\t\t\t\t\t\tthankYouURLParams = Object.entries(thankYouURLParams);\n\n\t\t\t\t\t\t\tvar queryString = thankYouURLParams.map(([key, value]) =>\n\t\t\t\t\t\t\t\t`${encodeURIComponent(key)}=${encodeURIComponent(value)}`).join('&');\n\n\t\t\t\t\t\t\t\/\/console.log('queryString -> ', queryString);\n\t\t\t\t\t\t\t\/\/ Combine the base URL with the query string\n\t\t\t\t\t\t\tvar finalThankyouURL = `${baseURL}${queryString}`;\n\n\t\t\t\t\t\t\t\/\/console.log('finalThankyouURL -> ', finalThankyouURL);\n\t\t\t\t\t\t\treturn finalThankyouURL;\n\t\t\t\t\t\t} else {\n\t\t\t\t\t\t\t\/\/console.log('customURL -> ', customURL);\n\t\t\t\t\t\t\treturn customURL;\n\t\t\t\t\t\t}\n\t\t\t\t\t}\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\tif (document.querySelector('#hubspot-form-69e4c1ee644ee')) {\n\t\t\t\t\t\t\t\t\tvar observer = new IntersectionObserver(function(el) {\n\t\t\t\t\t\t\t\t\t\t\tel = el[0] ? el[0] : el;\n\t\t\t\t\t\t\t\t\t\t\tif (el.isIntersecting) {\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tfunction mktoFormLoaded(form) {\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tvar formEl = form.getFormElem();\n\t\t\t\t\t\t\tconsole.log('mktoform', form, formEl[0].querySelector(\"style\"))\n\t\t\t\t\t\t\t\/\/MktoForms2.whenReady(function() {onFormReadyFunction(formEl)});\n\t\t\t\t\t\t\tdocument.getElementById('mktoForms2BaseStyle').remove();\n\t\t\t\t\t\t\tdocument.getElementById('mktoForms2ThemeStyle').remove();\n\t\t\t\t\t\t\tformEl[0].querySelector(\"style\").remove();\n\t\t\t\t\t\t\tconsole.log(formEl[0].querySelector(\"style\"))\n\n\t\t\t\t\t\t\tonFormReadyFunction(formEl);\n\n\t\t\t\t\t\t\tformEl[0].querySelector('[type=\"submit\"]').innerText = 'Submit';\n\n\n\t\t\t\t\t\t\tif(formEl[0].closest('.block-hubspot-form').querySelector('.skeleton-loader'))\n\t\t\t\t\t\t\t\tformEl[0].closest('.block-hubspot-form').querySelector('.skeleton-loader').style.display = 'none';\n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\tform.onSubmit(function() {onFormSubmitFunction(formEl)});\n\t\t\t\t\t\t\tform.onSuccess(function() {\n\t\t\t\t\t\t\t\tonFormSuccessFunction(formEl);\n\t\t\t\t\t\t\t\twindow.location.assign(generateThankYouURL('',\n\t\t\t\t\t\t\t\t\t'gated', 'pdf',\n\t\t\t\t\t\t\t\t\t'17642'));\n\n\t\t\t\t\t\t\t\treturn false;\n\n\t\t\t\t\t\t\t});\n\t\t\t\t\t\t\t\/\/onFormSubmitFunction($form);\n\t\t\t\t\t\t\t\/\/onFormSuccessFunction($form, data);\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t}\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tif(document.getElementById('mktoForm_2179') && !document.getElementById('mktoForm_2179' ).innerHTML.trim())\n\t\t\t\t\t\t\t\tMktoForms2.loadForm(\"\/\/go.forsta.com\", \"972-OEC-621\", 2179, mktoFormLoaded);\n\n\t\t\t\t\t\treturn;\n\t\t\t\t\t\t\n\t\t\t\t\t\t\/\/ Main hubspot code\n\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\tportalId: \"1787915\",\n\t\t\t\t\t\t\tlocale: \"en\",\n\t\t\t\t\t\t\ttarget: \"#hubspot-form-69e4c1ee644ee .form_target\",\n\t\t\t\t\t\t\tcss: '',\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tredirectUrl: generateThankYouURL('',\n\t\t\t\t\t\t\t\t\t'gated', 'pdf',\n\t\t\t\t\t\t\t\t\t'17642'),\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tformId: \"248b0270-bbfd-4f66-84b5-4a14e81881da\",\n\t\t\t\t\t\t\tmanuallyBlockedEmailDomain: [\"mailinator.com\",\"mailor.com\",\"yahoi.co.uk\",\"art.suez.edu.eg\",\"eol.com\",\"info.com\",\"weizixu.com\",\"naymedia.com\",\"compny.com\",\"linator.com\",\"edu.com\",\"mailinaor.com\",\"sportrid.comm\",\"tufufacenurimyv.com\",\"eeeqwe2.com\",\"armyspy.com\",\"info.net\",\"hinoon.com\",\"ainator.com\",\"busniess.com\",\"GMAIL1.com\",\"alright.com\",\"example.com\",\"poverts.com\",\"mailt.com\",\"apxby.com\",\"gmail.com\",\"yahoo.com\",\"hotmail.com\",\"live.com\",\"aol.com\",\"outlook.com\",\"qq.com\",\"comcast.com\",\"icloud.com\",\"ctpagent.com\",\"wesolvecx.com\",\"getthematic.com\",\"merkle.com\",\"getlocalmeasure.com\",\"localmeasure.com\",\"asknicely.com\",\"nielseniq.com\",\"momentive.com\",\"reputation.com\",\"zenloop.com\",\"eloquant.com\",\"hellocustomer.com\",\"skeepers.io\",\"yabble.com\",\"resonate.com.au\",\"smg.com\",\"altointelligence.co.uk\",\"altointelligence.com\",\"auracorp.com\",\"bareinternational.com\",\"bestmark.com\",\"blauw.com\",\"clarabridge.com\",\"concentrix.com\",\"concur.com\",\"confirmit.com\",\"copytimize.com\",\"critizr.com\",\"crowdicity.com\",\"customerradar.com\",\"customersat.com\",\"gallup.com\",\"getfeedback.com\",\"gfk.com\",\"globis-consulting.de\",\"glowfeed.com\",\"insync.com.au\",\"intervista.ch\",\"iperceptions.com\",\"jacada.com\",\"ka-brandresearch.com\",\"kantar.com\",\"kantartns.com\",\"kunden-insights.de\",\"link.ch\",\"livinglens.tv\",\"Loyalty360.org\",\"management-consult.de\",\"medallia.com\",\"morpace.com\",\"nice.com\",\"niceincontact.com\",\"op2ma.com.au\",\"opinionlab.com\",\"oracle.com\",\"pangealabs.com\",\"pidas.com\",\"potentiate.com\",\"quadient.com\",\"qualtrics.com\",\"questback.com\",\"rateitapp.com\",\"rateitapp.com.au\",\"responsetek.com\",\"rightnow.com\",\"salesforce.com\",\"sap.com\",\"satmetrix.com\",\"slmedien.de\",\"smg.com\",\"sphanalytics.com\",\"stellarbpo.com\",\"stellarxm.com\",\"strikedeck.com\",\"surveygizmo.com\",\"surveymonkey.com\",\"tele-research.de\",\"themsrgroup.com\",\"tns-global.com\",\"tns-infratest.com\",\"tnsglobal.com\",\"touchpointgroup.com\",\"ttr-group.de\",\"united-research.com\",\"usabilla.com\",\"verint.com\",\"vovici.com\",\"walkerinfo.com\",\"zendesk.com\",\"zingle.com\"],\n\n\t\t\t\t\t\t\t\t\t\t\t\t\/\/ Arbitrary in case there are two of same form on page\n\t\t\t\t\t\t\t\t\t\t\t\tformInstanceId: \"hubspot-form-69e4c1ee644ee\",\n\n\n\n\t\t\t\t\t\t\t\t\t\t\t\tonFormReady: function($form) {\n\t\t\t\t\t\t\t\t\t\t\t\t\tonFormReadyFunction($form);\n\t\t\t\t\t\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t\t\t\t\t\tonBeforeFormSubmit: function($form) {\n\t\t\t\t\t\t\t\t\t\t\t\t\tonBeforeFormSubmitFunction($form);\n\t\t\t\t\t\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t\t\t\t\t\tonFormSubmit: function($form) {\n\t\t\t\t\t\t\t\t\t\t\t\t\tonFormSubmitFunction($form);\n\t\t\t\t\t\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t\t\t\t\t\tonFormSubmitted: function($form, data) {\n\t\t\t\t\t\t\t\t\t\t\t\t\tonFormSuccessFunction($form, data);\n\n\t\t\t\t\t\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t\t\t\t\t\tsubmitText: \"Submit\",\n\t\t\t\t\t\t\t\t\t\t\t});\n\n\t\t\t\t\t\t\t\t\t\t\t observer.unobserve(el.target);\n\t\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t}, {\n\t\t\t\t\t\t\t\t\troot: null,\n\t\t\t\t\t\t\t\t\trootMargin: '0px 0px 50% 0px',\n\t\t\t\t\t\t\t\t\tthreshold: 0.1\n\t\t\t\t\t\t\t\t});\n\n\t\t\t\t\t\t\tvar targetElement = document.querySelector('#hubspot-form-69e4c1ee644ee'); observer.observe(targetElement.parentElement);\n\t\t\t\t\t\t}\n\n\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t\t\t\t}) \/\/ on hs script loaded\n\t\t\t<\/script>\n\n\n\t\t\t\n\n\t\t\t\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t<form id=\"mktoForm_2179\" ><\/form>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n\n\t\t\t\t\t\t\n\t\t\t<div class=\"gated-featured-asset-block-text\">\n\t\t\t\t\t\t\t\t\t<h5 class=\"gated-featured-asset-block-eyebrow eyebrow-heading-style- color-marine\">WHITEPAPER<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"gated-featured-asset-block-heading color-orca\">How to Improve Customer Retention &amp; Generate Revenue With Your CX Programme<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"gated-featured-asset-block-text-content color-orca\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Keeping customers around is one of the oldest goals of customer experience (CX) initiatives. And perhaps that\u2019s why so many customer retention methods have gone stale. With your customers evolving faster than ever before, shouldn\u2019t your approach to keeping them evolve too?That\u2019s why we\u2019d like to suggest taking a fresh look at customer retention\u2014challenging your perceptions and reassessing how you define the term, as well as what it looks like in action. What you\u2019ll find as you take this closer look is that with today\u2019s data, technology, and in-depth analytic services, you have the power to take a holistic approach to keeping your customers that will ultimately give a boost to your bottom line. Wondering how that works?<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p>In this eBook, we\u2019ll walk you through the foundational elements of a successful approach, what our experts call the \u201cFour Cornerstones of Customer Retention.\u201d But we won\u2019t stop there. We\u2019ll also dive into the math to prove why keeping customers around benefits your bottom line and proves to your entire organization that your CX program is a revenue-generating asset. Let\u2019s get started!<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p><strong>Check out this eBook to learn about:<\/strong><\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:list --><\/p>\n<ul>\n<li>The four cornerstones of a successful retention approach<\/li>\n<li>The math that will help you prove the value of reduced churn<\/li>\n<li>The world-class brands that have proven retention is a revenue generator for businesses!<\/li>\n<\/ul>\n<p><!-- \/wp:list --> <!-- wp:paragraph --><\/p>\n<p>Get your free copy below!<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/section>\n\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-17641","lp","type-lp","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/lp\/17641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/lp"}],"about":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/types\/lp"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/lp\/17641\/revisions"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/media?parent=17641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}