{"id":85055,"date":"2024-10-10T16:40:50","date_gmt":"2024-10-10T22:40:50","guid":{"rendered":"https:\/\/inmoment.com\/?post_type=lp&#038;p=85055"},"modified":"2024-10-29T09:51:34","modified_gmt":"2024-10-29T15:51:34","slug":"the-rise-of-social-commerce","status":"publish","type":"lp","link":"https:\/\/inmoment.com\/en-gb\/lp\/the-rise-of-social-commerce\/","title":{"rendered":"Paper: The Rise of Social Commerce"},"content":{"rendered":"\n<style>\n.hero-image {\npadding: 20px 20px 0px 20px;\n}\n@media (min-width: 1024px) {\n.hero-image {\npadding: 60px 60px 0px 60px;\n}\n}\n\n.social-commerce-section, .live-streaming, .social-listening {\nmargin: 0 auto 3rem;\nmax-width: 76.75rem;\n}\n<\/style>\n\n\n\n\n\t<span class=\"hs-gated-content-reveal-overlay  \"><\/span>\n\t<div class=\"hs-form-sticky-wrap   \">\n\t\t\n\n\t\t<div id=\"hubspot-form-69f22d1b5bc7d\" class=\"block-hubspot-form hs-form-outer hs-form-zifc-hide  \" data-chili=\"\" data-form-id=\"a1033607-ecb4-4b56-9f65-62488994b393\" 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9.197 23.6364C9.64599 24.0854 10.4946 24.3334 12.3333 24.3334H21.5C23.3387 24.3334 24.1873 24.0854 24.6363 23.6364C25.0853 23.1874 25.3333 22.3387 25.3333 20.5V18.6667C25.3333 16.828 25.0853 15.9794 24.6363 15.5304C24.1873 15.0814 23.3387 14.8334 21.5 14.8334H12.3333C10.4946 14.8334 9.64599 15.0814 9.197 15.5304Z\" fill=\"#EDF0F1\" \/>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h3 class=\"pl-3 mb-0 color-dory\">Thanks for reading<\/h3>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"py-4\">Share your info to continue reading and get access to all InMoment content.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"skeleton-loader\" id=\"loading-indicator-hubspot-form-69f22d1b5bc7d\">\n\t\t\t\t\t<div class=\"skeleton-field formpulse delay-1\">\n\t\t\t\t\t\t<div class=\"skeleton-label\"><\/div>\n\t\t\t\t\t\t<div class=\"skeleton-input\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"skeleton-field formpulse delay-2\">\n\t\t\t\t\t\t<div class=\"skeleton-label\"><\/div>\n\t\t\t\t\t\t<div class=\"skeleton-input\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"skeleton-field formpulse delay-3\">\n\t\t\t\t\t\t<div class=\"skeleton-label\"><\/div>\n\t\t\t\t\t\t<div class=\"skeleton-input\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<script>\n\t\t\t\t\t\n\n\t\t\t\t\thsformEmbedJs.addEventListener('load', function(event_69f22d1b5bc7d) {\n\n\t\t\t\t\tvar gatedContentType = 'contentReveal';\n\t\t\t\t\tvar timeoutTime = 15;\n\n\t\t\t\t\t\t\/\/ Set up functions\n\t\t\t\t\t\tfunction onFormReadyFunction($form) {\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/\/ Gated content known user check\n\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t\tif (gatedContentType === 'contentReveal') {\n\t\t\t\t\t\t\tif (localStorage.getItem('hasSubmittedForm') !== 'true') {\n\t\t\t\t\t\t\t\ttimeoutTime = parseInt(timeoutTime * 1000);\n\n\t\t\t\t\t\t\t\t\tsetTimeout(() => {\n\t\t\t\t\t\t\t\t\t\tdocument.body.classList.add('gated-lock-screen');\n\t\t\t\t\t\t\t\t\t\tdocument.documentElement.classList.add('gated-lock-screen');\n\t\t\t\t\t\t\t\t\t}, timeoutTime);\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/\/ Init ZI FC\n\t\t\t\t\t\t\t\t$form[0].setAttribute('data-zifc', 'true');\n\t\t\t\t\t\t\t\t\/\/if (!$form[0].closest('.block-hubspot-form').classList.contains('hs-form-zifc-hide'))\n\t\t\t\t\t\t\t\t\/\/\tdocument.getElementById('loading-indicator-hubspot-form-69f22d1b5bc7d').style.display = 'none';\n\n\t\t\t\t\t\t\tsetTimeout(() => {\n\t\t\t\t\t\t\t\tdocument.getElementById('loading-indicator-hubspot-form-69f22d1b5bc7d').style.display = 'none';\n\t\t\t\t\t\t\t}, 5000);\n\n\t\t\t\t\t\t\t\t\/\/ Init onEmailChange fn if ZIFC enabled\n\t\t\t\t\t\t\t\tonEmailChange($form);\n\n\t\t\t\t\t\t\t\tif($form[0].classList.contains('mktoForm')) {\n\t\t\t\t\t\t\t\t\tonEmailChange($form[0]);\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\/\/ inject custom field values into Hubspot hidden input names\n\t\t\t\t\t\t\tvar formIDLastAssetData = formIDLastAssetData || [];\n\t\t\t\t\t\t\tformIDLastAssetData.push({\n\t\t\t\t\t\t\t\tid: 'hubspot-form-69f22d1b5bc7d',\n\t\t\t\t\t\t\t\tlast_asset: 'Q3 EMEA Rise of Social Commerce webgate'\n\t\t\t\t\t\t\t});\n\t\t\t\t\t\t\tvar input = $form[0].querySelector('input[name=\"last_asset\"]');\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\/\/lastAssetInputs.forEach(input => {\n\t\t\t\t\t\t\tif(input && input.closest('.block-hubspot-form')) {\n\t\t\t\t\t\t\t\tvar formId = input.closest('.block-hubspot-form').id;\n\t\t\t\t\t\t\t\tvar formData = formIDLastAssetData.find(item => item.id === formId);\n\n\t\t\t\t\t\t\tif (formData) {\n\t\t\t\t\t\t\t\tinput.value = formData.last_asset;\n\t\t\t\t\t\t\t\tinput.dispatchEvent(new Event('input', {\n\t\t\t\t\t\t\t\t\tbubbles: true\n\t\t\t\t\t\t\t\t}));\n\n\t\t\t\t\t\t\t\tconsole.log(formData.last_asset);\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t}\n\t\t\t\t\t\t\/\/});\n\t\t\t\t\t\t\/\/ if (document.querySelector('input[name=\"last_asset\"]')) {\n\t\t\t\t\t\t\/\/ \tdocument.querySelector('input[name=\"last_asset\"]').value = '<\/\/?php echo $last_asset; ?>';\n\t\t\t\t\t\t\/\/ \tdocument.querySelector('input[name=\"last_asset\"]').dispatchEvent(new Event('input', {\n\t\t\t\t\t\t\/\/ \t\tbubbles: true\n\t\t\t\t\t\t\/\/ \t}));\n\n\t\t\t\t\t\t\t\/\/ }\n\t\t\t\t\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\/\/ After button clicked, but before data is sent\n\t\t\t\t\tfunction onBeforeFormSubmitFunction($form) {\n\t\t\t\t\t\tconst submitButton = $form.find('input[type=\"submit\"]').get(0);\n\n\t\t\t\t\t\t\tif (submitButton) {\n\t\t\t\t\t\t\t\tsubmitButton.classList.add('submit-loading');\n\t\t\t\t\t\t\t\tsubmitButton.value = \"Loading...\";\n\t\t\t\t\t\t\t\tsubmitButton.disabled = true;\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t}\n\t\t\t\t\t\t\/\/ Next few functions fire only if ZI enabled\n\t\t\t\t\t\tfunction onEmailChange($form) {\n\t\t\t\t\t\t\tlet emailInput = document.querySelector('input[name=\"email\"]');\n\t\t\t\t\t\t\tif(document.querySelector('input[name=\"Email\"]'))\n\t\t\t\t\t\t\t\temailInput = document.querySelector('input[name=\"Email\"]');\n\n\t\t\t\t\t\tif (emailInput && !emailInput.hasListenersAttached) {\n\t\t\t\t\t\t\t['input', 'change'].forEach(eventType => {\n\t\t\t\t\t\t\t\temailInput.addEventListener(eventType, handleInputChange.bind(null, $form, emailInput));\n\t\t\t\t\t\t\t});\n\n\t\t\t\t\t\t\temailInput.hasListenersAttached = true;\n\t\t\t\t\t\t}\n\t\t\t\t\t}\n\n\t\t\t\t\tfunction handleInputChange($form, emailInput) {\n\t\t\t\t\t\t\/\/console.log('Email input event triggered:', emailInput.value);\n\n\t\t\t\t\t\t\t\t\t\t\t\t\tif ($form.attr('data-zifc') === 'true' && typeof window._zi_fc !== 'undefined') {\n\t\t\t\t\t\t\t\thandleZoomInfoMatch($form, emailInput);\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t\t\t\tfunction handleZoomInfoMatch($form, emailInput) {\n\t\t\t\t\t\tvalidateEmailWithDelay(emailInput);\n\t\t\t\t\t}\n\n\t\t\t\t\tfunction validateEmailWithDelay(emailInput) {\n\t\t\t\t\t\tvar form = emailInput.closest('form');\n\t\t\t\t\t\tvar submitButton = form.querySelector('[type=\"submit\"]');\n\t\t\t\t\t\t\n\t\t\t\t\t\tfunction disableSubmit() {\n\t\t\t\t\t\t\t\/\/console.log('Disable Submit');\n\t\t\t\t\t\t\tsubmitButton.classList.add('disabled');\n\t\t\t\t\t\t\tsubmitButton.disabled = true;\n\t\t\t\t\t\t}\n\n\t\t\t\t\t\tfunction enableSubmit() {\n\t\t\t\t\t\t\t\/\/console.log('Enable Submit');\n\t\t\t\t\t\t\tsubmitButton.classList.remove('disabled');\n\t\t\t\t\t\t\tsubmitButton.disabled = false;\n\t\t\t\t\t\t}\n\n\t\t\t\t\t\tsetTimeout(() => {\n\t\t\t\t\t\t\tconst neverBounceStatus = emailInput.getAttribute('data-zi-neverbounce-status');\n\t\t\t\t\t\t\t\/\/console.log(neverBounceStatus);\n\n\n\t\t\t\t\t\t\tfetch(inmomentlocalizedata.theme_path + '\/template-parts\/content-blocks\/blocked-domains.json')\n\t\t\t\t\t\t\t.then(response => response.json())\n\t\t\t\t\t\t\t.then(list => {\n\n\t\t\t\t\t\t\t\tvar emailErrorHtml = document.createElement('div');\n\t\t\t\t\t\t\t\temailErrorHtml.setAttribute('class', 'mktoError mktoErrorCustom');\n\t\t\t\t\t\t\t\temailErrorHtml.innerHTML = 'This email is not allowed.';\n\n\n\t\t\t\t\t\t\t\tfunction isDomainFound(email) {\n\t\t\t\t\t\t\t\t\tconst domain = email.split('@')[1];\n\t\t\t\t\t\t\t\t\treturn list.includes(domain);\n\t\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\t\tif (isDomainFound(emailInput.value) || neverBounceStatus === 'invalid' || neverBounceStatus === 'disposable') {\n\t\t\t\t\t\t\t\t\tif(!form.querySelector('.mktoErrorCustom'))\n\t\t\t\t\t\t\t\t\t\temailInput.after(emailErrorHtml);\n\t\t\t\t\t\t\t\t\tdisableSubmit();\n\t\t\t\t\t\t\t\t} else {\n\t\t\t\t\t\t\t\t\tif(form.querySelector('.mktoErrorCustom'))\n\t\t\t\t\t\t\t\t\t\tform.querySelector('.mktoErrorCustom').remove();\n\t\t\t\t\t\t\t\t\tenableSubmit();\n\t\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\t})\n\t\t\t\t\t\t\t.catch(error => console.error('Error loading list:', error));\n\n\t\t\t\t\t\t}, 500);\n\t\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\twindow.addEventListener('message', function(event) {\n\t\t\t\t\t\t\tif (event.data.type === 'hsFormCallback' && event.data.eventName === 'onFormReady') {\n\t\t\t\t\t\t\t\tonEmailChange( \/* Pass your form here if needed *\/ );\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t});\n\t\t\t\t\t\n\n\t\t\t\t\tfunction onFormSubmitFunction($form) {\n\t\t\t\t\t\t\/\/console.log('onFormSubmit function');\n\t\t\t\t\t\t\/\/ if ($form.attr('id') === 'hsForm_a1033607-ecb4-4b56-9f65-62488994b393') {\n\t\t\t\t\t\t\/\/ \t\/\/console.log(\"a1033607-ecb4-4b56-9f65-62488994b393 form submit function\");\n\t\t\t\t\t\t\/\/ }\n\t\t\t\t\t}\n\n\t\t\t\t\tfunction onFormSuccessFunction($form, data) {\n\t\t\t\t\t\tif (gatedContentType === 'contentReveal') {\n\t\t\t\t\t\t\tif (localStorage.getItem('hasSubmittedForm') !== 'true') {\n\t\t\t\t\t\t\t\trevealGatedContent();\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t} else if (gatedContentType === 'popupVideo' || gatedContentType === 'heroCTAPopupVideo') {\n\t\t\t\t\t\t\trevealPopupVideo($form);\n\t\t\t\t\t\t} else if (gatedContentType === 'popupPdf') {\n\t\t\t\t\t\t\trevealPopupPdf($form);\n\t\t\t\t\t\t} else if (gatedContentType === 'footerCTAPopupVideo') {\n\t\t\t\t\t\t\trevealFooterPopupVideo()\n\t\t\t\t\t\t} else if (gatedContentType === 'innerGate') {\n\t\t\t\t\t\t\trevealInnerGate($form);\n\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\/\/ GTM add event trigger here\n\t\t\t\t\t\twindow.dataLayer = window.dataLayer || []\n\t\t\t\t\t\twindow.dataLayer.push({\n\t\t\t\t\t\t\t'event': 'form_submit',\n\t\t\t\t\t\t\t'lastAsset': 'Q3 EMEA Rise of Social Commerce webgate',\n\t\t\t\t\t\t\t'formSubmittedPage': window.location.href,\n\t\t\t\t\t\t\t'salesforceCampaignID': 'Paper: The Rise of Social Commerce',\n\t\t\t\t\t\t\t'formType': 'gated',\n\t\t\t\t\t\t\t'gatedContentType': gatedContentType\n\t\t\t\t\t\t});\n\n\t\t\t\t\t\tlocalStorage.setItem('hasSubmittedForm', 'true');\n\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t\t\t\tfunction revealInnerGate($form) {\n\t\t\t\t\t\tif ($form[0].closest('.block-im-quiz')) {\n\t\t\t\t\t\t\t$form[0].closest('.hs-form-sticky-wrap').classList.add('hidden');\n\t\t\t\t\t\t\t$form[0].closest('.block-im-quiz').querySelector('.im-quiz-finish-screen').classList.remove('hidden');\n\t\t\t\t\t\t\t$form[0].closest('.block-im-quiz').querySelector('.quiz-inner').classList.remove('hidden');\n\t\t\t\t\t\t\t$form[0].closest('.block-im-quiz').querySelector('.restart').style.display = 'inline-block';\n\t\t\t\t\t\t}\n\n\n\t\t\t\t\t}\n\n\t\t\t\t\tfunction revealGatedContent() {\n\t\t\t\t\t\t\/\/console.log('content has been revealed');\n\t\t\t\t\t\tdocument.body.classList.remove('gated-lock-screen');\n\t\t\t\t\t\tdocument.documentElement.classList.remove('gated-lock-screen');\n\t\t\t\t\t}\n\n\t\t\t\t\tfunction revealPopupPdf($form) {\n\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.submitted-message-custom').classList.remove('hidden');\n\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.submitted-message').classList.add('hidden');\n\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.hs-form-title').classList.add('hidden');\n\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.more-content').classList.add('hidden');\n\t\t\t\t\t\tsetTimeout(() => {\n\t\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.submitted-message-custom .header-cta-button').click();\n\t\t\t\t\t\t}, 3000);\n\t\t\t\t\t}\n\n\t\t\t\t\tfunction revealPopupVideo($form) {\n\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.play-btn.modal-trigger.form-to-video').click();\n\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.form-to-video-wrapper').classList.remove('hidden');\n\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.submitted-message').classList.add('hidden');\n\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.hs-form-title').classList.add('hidden');\n\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').classList.add('to-video');\n\t\t\t\t\t}\n\n\t\t\t\t\tfunction revealFooterPopupVideo() {\n\t\t\t\t\t\tdocument.querySelector('.play-btn.modal-trigger.form-to-video.footer-cta').click();\n\t\t\t\t\t\tdocument.querySelector('.form-to-video-wrapper.footer-cta').classList.remove('hidden');\n\t\t\t\t\t\tdocument.querySelector('.hs-form-title.footer-cta').classList.add('hidden');\n\t\t\t\t\t\tdocument.querySelector('.hs-form-sticky-wrap.footer-cta-popup-video .block-hubspot-form').classList.add('to-video');\n\t\t\t\t\t\tvar submittedMessages = document.querySelectorAll('.submitted-message');\n\t\t\t\t\t\tsubmittedMessages.forEach(function(submittedMessage) {\n\t\t\t\t\t\t\tsubmittedMessage.classList.add('hidden');\n\t\t\t\t\t\t});\n\t\t\t\t\t}\n\n\t\t\t\t\tfunction gotoScorecard(data) {\n\n\t\t\t\t\t\tvar baseURL = '';\n\t\t\t\t\t\tvar thankYouURLParams = [];\n\t\t\t\t\t\tthankYouURLParams['first_name'] = data.submissionValues.firstname ? data.submissionValues.firstname : '';\n\t\t\t\t\t\tthankYouURLParams['last_name'] = data.submissionValues.lastname ? data.submissionValues.lastname : '';\n\t\t\t\t\t\tthankYouURLParams['email'] = data.submissionValues.email ? data.submissionValues.email : '';\n\t\t\t\t\t\tthankYouURLParams['phone_number'] = data.submissionValues.phone ? data.submissionValues.phone : '5555555555';\n\n\t\t\t\t\t\tthankYouURLParams = Object.entries(thankYouURLParams);\n\t\t\t\t\t\tvar queryString = thankYouURLParams.map(([key, value]) =>\n\t\t\t\t\t\t\t`${encodeURIComponent(key)}=${encodeURIComponent(value)}`).join('&');\n\n\n\t\t\t\t\t\tvar finalThankyouURL = `${baseURL}?${queryString}&suppress_fields`;\n\n\t\t\t\t\t\twindow.open(finalThankyouURL, '_blank');\n\n\t\t\t\t\t}\n\t\t\t\t\t\/\/ Returns the redirect URL needed for the Hubspot form\n\t\t\t\t\tfunction generateThankYouURL(customURL, formType, gatedContentType, gatedAsset, $form) {\n\t\t\t\t\t\t\/\/ Check if custom Thank You URL is needed\n\t\t\t\t\t\tif (!customURL) {\n\t\t\t\t\t\t\tvar baseURL =\n\t\t\t\t\t\t\t\t'https:\/\/inmoment.com\/en-gb\/thank-you\/?';\n\t\t\t\t\t\t\tvar thankYouURLParams = [];\n\n\t\t\t\t\t\t\tif (formType === 'gated') {\n\t\t\t\t\t\t\t\tif (gatedContentType === 'pdf') {\n\t\t\t\t\t\t\t\t\tthankYouURLParams['type'] = 'asset';\n\t\t\t\t\t\t\t\t\t\/\/ Gated content needs to be attachment URL\n\t\t\t\t\t\t\t\t\tthankYouURLParams['asset'] = gatedAsset;\n\t\t\t\t\t\t\t\t} else if (gatedContentType === 'video') {\n\t\t\t\t\t\t\t\t\tthankYouURLParams['type'] = 'video';\n\t\t\t\t\t\t\t\t\t\/\/ Gated content needs to be attachment URL\n\t\t\t\t\t\t\t\t\tthankYouURLParams['asset'] = gatedAsset;\n\t\t\t\t\t\t\t\t} else if (gatedContentType === 'popupVideo') {\n\t\t\t\t\t\t\t\t\treturn false;\n\t\t\t\t\t\t\t\t} else if (gatedContentType === 'contentReveal') {\n\t\t\t\t\t\t\t\t\treturn false;\n\t\t\t\t\t\t\t\t} else if (gatedContentType === 'heroCTAPopupVideo') {\n\t\t\t\t\t\t\t\t\treturn false;\n\t\t\t\t\t\t\t\t} else if (gatedContentType === 'footerCTAPopupVideo') {\n\t\t\t\t\t\t\t\t\treturn false;\n\t\t\t\t\t\t\t\t} else if (gatedContentType === 'popupPdf') {\n\t\t\t\t\t\t\t\t\treturn false;\n\t\t\t\t\t\t\t\t} else if (gatedContentType === 'innerGate') {\n\t\t\t\t\t\t\t\t\treturn false;\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t\/\/console.log('gatedAsset -> ', gatedAsset);\n\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\tif (formType === 'demo') {\n\t\t\t\t\t\t\t\tthankYouURLParams['type'] = 'contact';\n\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\tif (formType === 'contact') {\n\t\t\t\t\t\t\t\tthankYouURLParams['type'] = 'contact';\n\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\tif (formType === 'event') {\n\t\t\t\t\t\t\t\tthankYouURLParams['type'] = 'event';\n\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\t\/\/console.log('thankYouURLParams -> ', thankYouURLParams);\n\t\t\t\t\t\t\t\/\/ Construct the query string by joining the key-value pairs\n\t\t\t\t\t\t\tthankYouURLParams = Object.entries(thankYouURLParams);\n\n\t\t\t\t\t\t\tvar queryString = thankYouURLParams.map(([key, value]) =>\n\t\t\t\t\t\t\t\t`${encodeURIComponent(key)}=${encodeURIComponent(value)}`).join('&');\n\n\t\t\t\t\t\t\t\/\/console.log('queryString -> ', queryString);\n\t\t\t\t\t\t\t\/\/ Combine the base URL with the query string\n\t\t\t\t\t\t\tvar finalThankyouURL = `${baseURL}${queryString}`;\n\n\t\t\t\t\t\t\t\/\/console.log('finalThankyouURL -> ', finalThankyouURL);\n\t\t\t\t\t\t\treturn finalThankyouURL;\n\t\t\t\t\t\t} else {\n\t\t\t\t\t\t\t\/\/console.log('customURL -> ', customURL);\n\t\t\t\t\t\t\treturn customURL;\n\t\t\t\t\t\t}\n\t\t\t\t\t}\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\tif (document.querySelector('#hubspot-form-69f22d1b5bc7d')) {\n\t\t\t\t\t\t\t\t\tvar observer = new IntersectionObserver(function(el) {\n\t\t\t\t\t\t\t\t\t\t\tel = el[0] ? el[0] : el;\n\t\t\t\t\t\t\t\t\t\t\tif (el.isIntersecting) {\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tfunction mktoFormLoaded(form) {\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tvar formEl = form.getFormElem();\n\t\t\t\t\t\t\tconsole.log('mktoform', form, formEl[0].querySelector(\"style\"))\n\t\t\t\t\t\t\t\/\/MktoForms2.whenReady(function() {onFormReadyFunction(formEl)});\n\t\t\t\t\t\t\tdocument.getElementById('mktoForms2BaseStyle').remove();\n\t\t\t\t\t\t\tdocument.getElementById('mktoForms2ThemeStyle').remove();\n\t\t\t\t\t\t\tformEl[0].querySelector(\"style\").remove();\n\t\t\t\t\t\t\tconsole.log(formEl[0].querySelector(\"style\"))\n\n\t\t\t\t\t\t\tonFormReadyFunction(formEl);\n\n\t\t\t\t\t\t\tformEl[0].querySelector('[type=\"submit\"]').innerText = 'Unlock this content';\n\n\n\t\t\t\t\t\t\tif(formEl[0].closest('.block-hubspot-form').querySelector('.skeleton-loader'))\n\t\t\t\t\t\t\t\tformEl[0].closest('.block-hubspot-form').querySelector('.skeleton-loader').style.display = 'none';\n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\tform.onSubmit(function() {onFormSubmitFunction(formEl)});\n\t\t\t\t\t\t\tform.onSuccess(function() {\n\t\t\t\t\t\t\t\tonFormSuccessFunction(formEl);\n\t\t\t\t\t\t\t\twindow.location.assign(generateThankYouURL('',\n\t\t\t\t\t\t\t\t\t'gated', 'contentReveal',\n\t\t\t\t\t\t\t\t\t''));\n\n\t\t\t\t\t\t\t\treturn false;\n\n\t\t\t\t\t\t\t});\n\t\t\t\t\t\t\t\/\/onFormSubmitFunction($form);\n\t\t\t\t\t\t\t\/\/onFormSuccessFunction($form, data);\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t}\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tif(document.getElementById('mktoForm_2179') && !document.getElementById('mktoForm_2179' ).innerHTML.trim())\n\t\t\t\t\t\t\t\tMktoForms2.loadForm(\"\/\/go.forsta.com\", \"972-OEC-621\", 2179, mktoFormLoaded);\n\n\t\t\t\t\t\treturn;\n\t\t\t\t\t\t\n\t\t\t\t\t\t\/\/ Main hubspot code\n\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\tportalId: \"1787915\",\n\t\t\t\t\t\t\tlocale: \"en\",\n\t\t\t\t\t\t\ttarget: \"#hubspot-form-69f22d1b5bc7d .form_target\",\n\t\t\t\t\t\t\tcss: '',\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tredirectUrl: generateThankYouURL('',\n\t\t\t\t\t\t\t\t\t'gated', 'contentReveal',\n\t\t\t\t\t\t\t\t\t''),\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tformId: \"a1033607-ecb4-4b56-9f65-62488994b393\",\n\t\t\t\t\t\t\tmanuallyBlockedEmailDomain: [\"mailinator.com\",\"mailor.com\",\"yahoi.co.uk\",\"art.suez.edu.eg\",\"eol.com\",\"info.com\",\"weizixu.com\",\"naymedia.com\",\"compny.com\",\"linator.com\",\"edu.com\",\"mailinaor.com\",\"sportrid.comm\",\"tufufacenurimyv.com\",\"eeeqwe2.com\",\"armyspy.com\",\"info.net\",\"hinoon.com\",\"ainator.com\",\"busniess.com\",\"GMAIL1.com\",\"alright.com\",\"example.com\",\"poverts.com\",\"mailt.com\",\"apxby.com\",\"gmail.com\",\"yahoo.com\",\"hotmail.com\",\"live.com\",\"aol.com\",\"outlook.com\",\"qq.com\",\"comcast.com\",\"icloud.com\",\"ctpagent.com\",\"wesolvecx.com\",\"getthematic.com\",\"merkle.com\",\"getlocalmeasure.com\",\"localmeasure.com\",\"asknicely.com\",\"nielseniq.com\",\"momentive.com\",\"reputation.com\",\"zenloop.com\",\"eloquant.com\",\"hellocustomer.com\",\"skeepers.io\",\"yabble.com\",\"resonate.com.au\",\"smg.com\",\"altointelligence.co.uk\",\"altointelligence.com\",\"auracorp.com\",\"bareinternational.com\",\"bestmark.com\",\"blauw.com\",\"clarabridge.com\",\"concentrix.com\",\"concur.com\",\"confirmit.com\",\"copytimize.com\",\"critizr.com\",\"crowdicity.com\",\"customerradar.com\",\"customersat.com\",\"gallup.com\",\"getfeedback.com\",\"gfk.com\",\"globis-consulting.de\",\"glowfeed.com\",\"insync.com.au\",\"intervista.ch\",\"iperceptions.com\",\"jacada.com\",\"ka-brandresearch.com\",\"kantar.com\",\"kantartns.com\",\"kunden-insights.de\",\"link.ch\",\"livinglens.tv\",\"Loyalty360.org\",\"management-consult.de\",\"medallia.com\",\"morpace.com\",\"nice.com\",\"niceincontact.com\",\"op2ma.com.au\",\"opinionlab.com\",\"oracle.com\",\"pangealabs.com\",\"pidas.com\",\"potentiate.com\",\"quadient.com\",\"qualtrics.com\",\"questback.com\",\"rateitapp.com\",\"rateitapp.com.au\",\"responsetek.com\",\"rightnow.com\",\"salesforce.com\",\"sap.com\",\"satmetrix.com\",\"slmedien.de\",\"smg.com\",\"sphanalytics.com\",\"stellarbpo.com\",\"stellarxm.com\",\"strikedeck.com\",\"surveygizmo.com\",\"surveymonkey.com\",\"tele-research.de\",\"themsrgroup.com\",\"tns-global.com\",\"tns-infratest.com\",\"tnsglobal.com\",\"touchpointgroup.com\",\"ttr-group.de\",\"united-research.com\",\"usabilla.com\",\"verint.com\",\"vovici.com\",\"walkerinfo.com\",\"zendesk.com\",\"zingle.com\"],\n\n\t\t\t\t\t\t\t\t\t\t\t\t\/\/ Arbitrary in case there are two of same form on page\n\t\t\t\t\t\t\t\t\t\t\t\tformInstanceId: \"hubspot-form-69f22d1b5bc7d\",\n\n\n\n\t\t\t\t\t\t\t\t\t\t\t\tonFormReady: function($form) {\n\t\t\t\t\t\t\t\t\t\t\t\t\tonFormReadyFunction($form);\n\t\t\t\t\t\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t\t\t\t\t\tonBeforeFormSubmit: function($form) {\n\t\t\t\t\t\t\t\t\t\t\t\t\tonBeforeFormSubmitFunction($form);\n\t\t\t\t\t\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t\t\t\t\t\tonFormSubmit: function($form) {\n\t\t\t\t\t\t\t\t\t\t\t\t\tonFormSubmitFunction($form);\n\t\t\t\t\t\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t\t\t\t\t\tonFormSubmitted: function($form, data) {\n\t\t\t\t\t\t\t\t\t\t\t\t\tonFormSuccessFunction($form, data);\n\n\t\t\t\t\t\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t\t\t\t\t\tsubmitText: \"Unlock this content\",\n\t\t\t\t\t\t\t\t\t\t\t});\n\n\t\t\t\t\t\t\t\t\t\t\t observer.unobserve(el.target);\n\t\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t}, {\n\t\t\t\t\t\t\t\t\troot: null,\n\t\t\t\t\t\t\t\t\trootMargin: '0px 0px 50% 0px',\n\t\t\t\t\t\t\t\t\tthreshold: 0.1\n\t\t\t\t\t\t\t\t});\n\n\t\t\t\t\t\t\tvar targetElement = document.querySelector('#hubspot-form-69f22d1b5bc7d'); observer.observe(targetElement.parentElement);\n\t\t\t\t\t\t}\n\n\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t\t\t\t}) \/\/ on hs script loaded\n\t\t\t<\/script>\n\n\n\t\t\t\t\t\t\t<script>\n\t\t\t\t\t(function() { \/\/ Start of IIFE\n\t\t\t\t\t\t\/\/console.log(\"Zi Enabled for form hubspot-form-69f22d1b5bc7d, waiting to add FC onReady\");\n\t\t\t\t\t\tif (!window._zi_fc) {\n\t\t\t\t\t\t\twindow._zi_fc = {};\n\t\t\t\t\t\t}\n\n\t\t\t\t\t\tif (!window._zi_fc.onReadyList) {\n\t\t\t\t\t\t\twindow._zi_fc.onReadyList = [];\n\t\t\t\t\t\t}\n\n\t\t\t\t\t\tconst formId = \"hubspot-form-69f22d1b5bc7d\";\n\t\t\t\t\t\t\/\/ Check if a function for this formId already exists\n\t\t\t\t\t\tconst isFuncAlreadyAdded = window._zi_fc.onReadyList.some(func => func.tag === formId);\n\n\t\t\t\t\t\tlet onReadyCalled = false;\n\n\t\t\t\t\t\t\tconst func = (data) => {\n\t\t\t\t\t\t\t\tconst formDivElement = document.getElementById(formId);\n\t\t\t\t\t\t\t\tonReadyCalled = true; \/\/ Set the flag to true\n\t\t\t\t\t\t\t\tif(document.getElementById('loading-indicator-' + formId).nextElementSibling.getAttribute('data-hubspot-rendered') === 'true' || document.getElementById('loading-indicator-' + formId).nextElementSibling.classList.contains('mktoForm')) {\n\t\t\t\t\t\t\t\t\tdocument.getElementById('loading-indicator-' + formId).style.display = 'none';\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tif (formDivElement) {\n\t\t\t\t\t\t\t\t\tformDivElement.classList.remove('hs-form-zifc-hide');\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t};\n\n\t\t\t\t\t\tif (!isFuncAlreadyAdded) {\n\t\t\t\t\t\t\t\/\/console.log(\"isFuncAlreadyAdded\");\n\t\t\t\t\t\t\tfunc.tag = formId; \/\/ Add a tag to the function for uniqueness check\n\t\t\t\t\t\t\twindow._zi_fc.onReadyList.push(func);\n\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\/\/ Timer to handle the case when onReady is not called within 4000ms\n\t\t\t\t\t\tsetTimeout(() => {\n\t\t\t\t\t\t\tif (!onReadyCalled) {\n\t\t\t\t\t\t\t\tfunc();\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t}, 500);\n\n\t\t\t\t\t\twindow._zi_fc.onReady = (data) => {\n\t\t\t\t\t\t\tconsole.log(\"onReady triggered\");\n\t\t\t\t\t\t\tonReadyCalled = true; \/\/ Set the flag to true\n\t\t\t\t\t\t\twindow._zi_fc.onReadyList.forEach((func) => {\n\t\t\t\t\t\t\t\tfunc(data);\n\t\t\t\t\t\t\t});\n\t\t\t\t\t\t};\n\t\t\t\t\t})(); \/\/ End of IIFE\n\t\t\t\t<\/script>\n\t\t\t\n\n\t\t\t\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t<form id=\"mktoForm_2179\" data-zifc=\"true\"><\/form>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n\n\n<section id=\"section-block_84c7d1439ac4af24639e9be703c61483\" class=\"block-section mobile-bg-albatross bg-albatross   bg-cover bg-center bg-no-repeat  alignfull\"\n    style=\"background: rgb(255,255,255);\r\n \">\n\n    <div class=\"px-8 pb-8\">\n\n        <div class=\"container\">\n\n            \n\n<div class=\"wp-block-columns hentry is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column self-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h5 class=\"wp-block-heading eyebrow eyebrow-heading-style-highlight-tsunami\">the rise of social commerce:\u2028<\/h5>\n\n\n\n<h1 class=\"wp-block-heading mt-4 h2\">How Social Media Platforms are Transforming Customer Experiences and Purchase Decisions<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-marlin-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<figure class=\"wp-block-image size-full hero-image\"><img decoding=\"async\" width=\"570\" height=\"378\" loading=\"lazy\" loading=\"lazy\" loading=\"lazy\" src=\"https:\/\/inmoment.com\/wp-content\/uploads\/2024\/10\/rise-social-commerce-hero-image.png\" alt=\"\" class=\"wp-image-85056\" title=\"\" srcset=\"https:\/\/inmoment.com\/wp-content\/uploads\/2024\/10\/rise-social-commerce-hero-image.png 570w, https:\/\/inmoment.com\/wp-content\/uploads\/2024\/10\/rise-social-commerce-hero-image-300x199.png 300w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n<h5 class=\"wp-block-heading has-tsunami-color has-text-color has-link-color wp-elements-c7e4040c9d8ea17ec86ac6aed1d54f8a\">expert topic paper<\/h5>\n\n\n\n<h2 class=\"wp-block-heading has-dory-color has-text-color has-link-color wp-elements-be03e162451efcb00b59d5d03e7b0a4c\">Introduction<\/h2>\n\n\n\n<p class=\"pb-8\"><strong>Social commerce<\/strong> is rapidly transforming how consumers interact with brands and make purchase decisions, creating new opportunities for companies to stay ahead in a fiercely competitive market. As more consumers discover, evaluate, and purchase products directly through platforms like TikTok, Instagram, and Facebook, modern brands are discovering new opportunities to use digital tools and strategies to boost brand engagement, loyalty, and sales.<br>This paper explores the rise of social commerce, its impact on customer experiences, and strategies brands and businesses can implement to take advantage of this emerging opportunity.<\/p>\n\n\n\n<div class=\"wp-block-columns pb-16 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"74\" height=\"68\" loading=\"lazy\" loading=\"lazy\" loading=\"lazy\" src=\"https:\/\/inmoment.com\/wp-content\/uploads\/2024\/10\/rise-discount-tag.svg\" alt=\"\" class=\"wp-image-85152\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<h2 class=\"wp-block-heading\">Social Shopping Is Transforming Commerce<\/h2>\n\n\n\n<p>Over the past decade, we have all seen the culture change around us as new digital technologies and platforms create new ways for people to connect and communicate. Commerce is shifting just as quickly to digital and social channels, with a report from <a href=\"https:\/\/www.retaileconomics.co.uk\/retail-insights\/thought-leadership-reports\/the-power-of-social-commerce-building-brands-in-the-tiktok-era\" target=\"_blank\" rel=\"noopener\">Retail Economics and TikTok<\/a> projecting that the contribution of social commerce to UK retail will grow from \u00a37.3 billion today to \u00a315.7 billion by 2028, driven by a 21% annual growth rate.&nbsp;<\/p>\n\n\n\n<p>This exponential expansion highlights the increasing importance of social commerce strategies for businesses aiming to remain competitive. Marketers are taking note, with 50% reporting that they plan to <a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-social-media-marketing-report\" target=\"_blank\" rel=\"noopener\">increase their investment<\/a> in social selling.<\/p>\n<\/div>\n<\/div>\n\n\n\n<section id=\"section-block_a94959b65c1ec1edf6bf9a8559d76007\" class=\"block-section bg-albatross   bg-cover bg-center bg-no-repeat  alignfull\"\n    style=\"background: rgb(255, 255, 255);\r\nbackground: linear-gradient(270deg, rgba(255, 255, 255, 1) 93%, rgba(214, 227, 252, 1) 20.1%); \">\n\n    <div class=\"pt-0\">\n\n        <div class=\"container\">\n\n            \n\n<section id=\"section-block_c7a2b7f60faf91c49c14644f775ff834\" class=\"block-section social-commerce-section bg-transparent   bg-cover bg-center bg-no-repeat  default\"\n    style=\" \">\n\n    <div class=\"pt-0\">\n\n        <div class=\"container\">\n\n            \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h2 class=\"wp-block-heading\">Social Commerce Features Drive Discovery, Engagement, and Conversion<\/h2>\n\n\n\n<p>For brands, social media was once primarily useful as a tool for building brand awareness and driving traffic. Today, platforms like TikTok Shop, Instagram Shopping, and Facebook Marketplace allow users to discover and purchase products directly within the app, creating a seamless and engaging customer experience from discovery to conversion and beyond.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large text-center\"><img decoding=\"async\" width=\"250\" height=\"268\" loading=\"lazy\" loading=\"lazy\" loading=\"lazy\" src=\"https:\/\/inmoment.com\/wp-content\/uploads\/2024\/10\/rise-laptop.svg\" alt=\"\" class=\"wp-image-85159\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>These changes are driving accelerated growth in commercial activity within social platforms, with 82% of social media users now <a href=\"https:\/\/www.retaileconomics.co.uk\/retail-insights\/thought-leadership-reports\/the-power-of-social-commerce-building-brands-in-the-tiktok-era\" target=\"_blank\" rel=\"noopener\">engaging in shopping-related activities<\/a> when using social and entertainment platforms. Even after making a purchase, social media plays a key role in shaping consumer behaviour, with 88% of Gen Z respondents <a href=\"https:\/\/www.retaileconomics.co.uk\/retail-insights\/thought-leadership-reports\/the-power-of-social-commerce-building-brands-in-the-tiktok-era\" target=\"_blank\" rel=\"noopener\">visiting social and entertainment platforms<\/a> after making a purchase with a retailer or brand to leave a review or share an experience.<\/p>\n\n\n\n<p>This shift has also levelled the playing field for smaller brands, allowing them to compete with larger businesses by reaching global audiences through social commerce tools. These tools support highly targeted advertising, enabling brands to deliver personalised content to specific audience segments and driving higher engagement and conversion rates.<\/p>\n\n\n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n<div class=\"wp-block-columns py-16 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"80\" height=\"80\" loading=\"lazy\" loading=\"lazy\" loading=\"lazy\" src=\"https:\/\/inmoment.com\/wp-content\/uploads\/2024\/10\/rise-info-video.svg\" alt=\"\" class=\"wp-image-85165\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<h2 class=\"wp-block-heading\">Brands Turn to Video to Transform Customer Experiences<\/h2>\n\n\n\n<p>Video content now dominates the digital landscape, with the average consumer now watching <a href=\"https:\/\/www.statista.com\/statistics\/611707\/online-video-time-spent\/\" target=\"_blank\" rel=\"noopener\">19 hours<\/a> of online video content per week. Videos can quickly convey information and evoke strong emotions, making them highly effective in motivating viewers to explore new products or adopt certain lifestyle choices.&nbsp;<\/p>\n\n\n\n<p>Platforms that specialise in short-form, engaging videos are transforming the way consumers discover and interact with brands, with platforms like TikTok and YouTube Shorts leading the way and offering innovative ways for brands to connect with consumers.&nbsp;<\/p>\n\n\n\n<p>Brands that leverage these platforms often see their content go viral, leading to increased product interest, brand awareness, and sales. The success of social commerce campaigns, such as influencer-led reviews or viral product challenges, underscores the power of video content in capturing consumer attention and influencing purchasing behaviour.<\/p>\n<\/div>\n<\/div>\n\n\n\n<section id=\"section-block_a94959b65c1ec1edf6bf9a8559d76007\" class=\"block-section bg-albatross   bg-cover bg-center bg-no-repeat  alignfull\"\n    style=\"background: rgb(255, 255, 255);\r\nbackground: linear-gradient(270deg, rgba(255, 255, 255, 1) 93%, rgba(214, 227, 252, 1) 20.1%); \">\n\n    <div class=\"pt-0\">\n\n        <div class=\"container\">\n\n            \n\n<section id=\"section-block_37162c0d062d96db5cff760fa6e81406\" class=\"block-section live-streaming bg-transparent   bg-cover bg-center bg-no-repeat  default\"\n    style=\" \">\n\n    <div class=\"pt-0\">\n\n        <div class=\"container\">\n\n            \n\n<h2 class=\"wp-block-heading\">Live Streaming Connects Brands with Consumers<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image size-large pb-4 text-center\"><img decoding=\"async\" width=\"190\" height=\"189\" loading=\"lazy\" loading=\"lazy\" loading=\"lazy\" src=\"https:\/\/inmoment.com\/wp-content\/uploads\/2024\/10\/rise-sunglasses.svg\" alt=\"\" class=\"wp-image-85171\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large text-center\"><img decoding=\"async\" width=\"190\" height=\"189\" loading=\"lazy\" loading=\"lazy\" loading=\"lazy\" src=\"https:\/\/inmoment.com\/wp-content\/uploads\/2024\/10\/rise-black-hair.svg\" alt=\"\" class=\"wp-image-85177\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>Live streaming has emerged as a powerful tool for brands to engage with consumers in real time. And it\u2019s growing fast, with Statista <a href=\"https:\/\/www.statista.com\/statistics\/1276120\/livestream-e-commerce-sales-united-states\/\" target=\"_blank\" rel=\"noopener\">forecasting<\/a> that sales from live online shopping will grow by 36% annually to US $68 billion by 2026.<\/p>\n\n\n\n<p>This interactive format is particularly effective for product launches, demonstrations, and Q&amp;A sessions. It enhances the customer experience by fostering a sense of community and trust, as brands can respond to customer queries immediately and provide personalised interactions. Brands like Sephora and Nike have successfully used live streaming to showcase new products, offer tutorials, and engage with their audiences, resulting in increased customer loyalty and sales.&nbsp;<\/p>\n\n\n\n<p>With 50% of TikTok users reporting that they have <a href=\"https:\/\/www.retaileconomics.co.uk\/retail-insights\/thought-leadership-reports\/the-power-of-social-commerce-building-brands-in-the-tiktok-era\" target=\"_blank\" rel=\"noopener\">purchased a product<\/a> after watching a TikTok Live, it\u2019s clear that live video is highly effective for driving both engagement and sales, making it an essential strategy for brands looking to create memorable and impactful customer experiences.<\/p>\n<\/div>\n<\/div>\n\n\n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n<div class=\"wp-block-columns py-16 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"80\" height=\"81\" loading=\"lazy\" loading=\"lazy\" loading=\"lazy\" src=\"https:\/\/inmoment.com\/wp-content\/uploads\/2024\/10\/heart.svg\" alt=\"\" class=\"wp-image-85183\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<h2 class=\"wp-block-heading\">Influencer Partnerships Open New Opportunities \u2028for Brands<\/h2>\n\n\n\n<p>Influencers have become essential players in social commerce, playing a pivotal role in shaping consumer opinions and driving sales. By partnering with influencers who align with their brand values, brands can enhance credibility, reach new audiences, and create deeper connections with their target audiences, leading to higher engagement rates and improved brand loyalty.<\/p>\n<\/div>\n<\/div>\n\n\n\n<section id=\"section-block_a94959b65c1ec1edf6bf9a8559d76007\" class=\"block-section bg-albatross   bg-cover bg-center bg-no-repeat  alignfull\"\n    style=\"background: rgb(255, 255, 255);\r\nbackground: linear-gradient(270deg, rgba(255, 255, 255, 1) 93%, rgba(214, 227, 252, 1) 20.1%); \">\n\n    <div class=\"pt-0\">\n\n        <div class=\"container\">\n\n            \n\n<section id=\"section-block_7046e4c351e2b3dd449970bc57de1677\" class=\"block-section social-listening bg-transparent   bg-cover bg-center bg-no-repeat  default\"\n    style=\" \">\n\n    <div class=\"pt-0\">\n\n        <div class=\"container\">\n\n            \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h2 class=\"wp-block-heading\">Social Listening and Brand Monitoring Are Critical for Success<\/h2>\n\n\n\n<p>Social commerce brings many exciting new opportunities for brands, but with those opportunities also come new risks. With nearly <a href=\"https:\/\/blog.hootsuite.com\/brand-reputation\/\" target=\"_blank\" rel=\"noopener\">75% of consumers<\/a> counting on word of mouth to inform their purchases, a single negative review or unflattering slip-up on social media can quickly go viral and cause lasting damage to your brand.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large text-center\"><img decoding=\"async\" width=\"271\" height=\"223\" loading=\"lazy\" loading=\"lazy\" loading=\"lazy\" src=\"https:\/\/inmoment.com\/wp-content\/uploads\/2024\/10\/rise-social-learning.svg\" alt=\"\" class=\"wp-image-85189\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>To minimise these risks, it\u2019s essential to manage your customer reviews and monitor brand mentions, competitors, hashtags, and more across the internet. Adopting reputation management and social media management software, such as InMoment and our partner Hootsuite, can help you stay ahead of potential issues while amplifying your positive feedback.<\/p>\n\n\n\n<p>With <a href=\"https:\/\/inmoment.com\/reputation-management-software\/\">InMoment Reputation Management<\/a>, brands of all sizes can effectively uplift their online reputation and sales by managing, aggregating, and engaging with customer reviews across more than 120 review sites and platforms. As the price of your products increases, the importance of reviews grows. <a href=\"https:\/\/spiegel.medill.northwestern.edu\/how-online-reviews-influence-sales\/\" target=\"_blank\" rel=\"noopener\">Spiegle Research Center<\/a> reports that when higher-priced items display reviews, the conversion rate increases by 380%.&nbsp;<\/p>\n\n\n\n<p>It\u2019s clear that reviews drive new revenue, but they also impact customer retention. Ignoring feedback can leave customers feeling undervalued, especially when it comes to negative reviews. However, responding to reviews\u2014whether positive or negative\u2014shows that you care, and can even turn a dissatisfied customer into a loyal one.&nbsp;<\/p>\n\n\n\n<p>Reviews also serve as key indicators of customer satisfaction, and when combined with other experience signals\u2013 such as surveys, CRM notes, chats, call centre data, etc.\u2013 they provide richer insights that guide smarter, more impactful business decisions. InMoment\u2019s Integrated CX approach empowers brands to listen and truly understand their customers, so they can deliver the experiences that keep them coming back.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.hootsuite.com\/platform\/listening\" target=\"_blank\" rel=\"noopener\">Hootsuite Listening<\/a> delivers the broadest social listening data coverage on the market, enabling you to monitor mentions across up to 150 million websites, 30 social media channels, and 187 languages. You can track sentiment to identify positive and negative feelings around any topic or brand, set up real-time data alerts, easily investigate spikes, and monitor key issues as they unfold, ensuring you\u2019re ready to react in real-time to crises, fraudulent claims, and misinformation.&nbsp;<\/p>\n\n\n\n<p>When brands pair InMoment with Hootsuite, they unlock a powerful duo that amplifies their online reputation and social media engagement, fostering new business opportunities and increasing customer retention.<\/p>\n\n\n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n<h2 class=\"wp-block-heading pt-8 has-dory-color has-text-color has-link-color wp-elements-0dad84629df24dd5b99e37c565558b2b\">Conclusion<\/h2>\n\n\n\n<p>The rise of social commerce marks a transformative shift in how consumers discover, engage with, and purchase products. Social media platforms, particularly those focused on video content are leading this change, offering brands new ways to connect with customers and drive sales.&nbsp;<\/p>\n\n\n\n<p>By embracing these trends and investing in the right strategies, businesses can enhance customer experiences, build brand loyalty, and secure a competitive advantage in an increasingly digital and interconnected marketplace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading pb-16\"><strong>If you\u2019d like to learn more or talk to one of our experts on how we can help you please schedule a demo<\/strong> <a href=\"https:\/\/inmoment.com\/en-gb\/demo-customer-experience-software\/\">here<\/a>.<\/h3>\n\n\n\n<section id=\"block-abf9a7e31d3acbb4da13d3b205a05d84\" class=\"content-block emphasis-text-block alignwide alignfull has-background image-as-background background-position-left-top background-size-cover has-overlay-mode-\" style=\" background-image: url(\/wp-content\/uploads\/2022\/03\/forum-hero-bg.png)\">\n\t\t<div class=\"container\">\n\n<h5 class=\"eyebrow-heading eyebrow-heading-style-default-\"><\/h5>\n\t\t\t\n<h2 class=\"heading-color-albatross\">Discover the Future of NLP and LLMs<\/h2>\n<a class=\"button ghost link-color-albatross\" href=\"https:\/\/inmoment.com\/en-gb\/demo-customer-experience-software\/\"><span>Contact Us for a Personalized Demo<\/span><\/a>\n\n\t\t\t\n\t\t<\/div>\n\n\t<\/section>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-85055","lp","type-lp","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/lp\/85055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/lp"}],"about":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/types\/lp"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/lp\/85055\/revisions"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/media?parent=85055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}