{"id":28456,"date":"2021-07-27T09:00:00","date_gmt":"2021-07-27T09:00:00","guid":{"rendered":"https:\/\/inmoment.com\/?post_type=news&p=28456"},"modified":"2021-10-21T13:43:40","modified_gmt":"2021-10-21T13:43:40","slug":"foot-locker-uses-customer-feedback-to-personalise-product-offerings","status":"publish","type":"news","link":"https:\/\/inmoment.com\/en-gb\/news\/foot-locker-uses-customer-feedback-to-personalise-product-offerings\/","title":{"rendered":"Global Retailer, Foot Locker Uses Customer Feedback to Personalise Product Offerings for Cross-Sell and Upsell Opportunities"},"content":{"rendered":"

– Foot Locker partners with InMoment to identify areas to personalise and recommend product offerings to customers to enhance the experience and drive growth and loyalty.<\/span><\/i><\/p>\n

LONDON (27th July 2021)\u2014InMoment<\/span>\u00ae<\/span>, the leading provider of Experience Improvement (XI)\u2122 solutions, is the selected CX partner for global retailer, Foot Locker, to create seamless, memorable experiences in which customers can easily interact with the brand.<\/span><\/p>\n

Foot Locker attributes their continued growth to having the customer at the centre of everything they do. The brand\u2019s partnership with InMoment allows Foot Locker to have a comprehensive understanding of their customers through a multitude of different customer listening approaches including rich text feedback, image, voice and video, which are collated through various channels including surveys, social channels, website and the Foot Locker app. <\/span><\/p>\n

\u201cAlways trying to find ways to go beyond the score and add a face or a different layer of emotion to the data is extremely important to us in improving the experience management for our company,\u201d says Tyler Saxey, Director of Customer Experience at Foot Locker.<\/span><\/p>\n

Having the ability to tune in wherever, whenever and however means Foot Locker is able to provide more relevant and personalised interactions for customers\u2014and make specific product recommendations that increase cross-sell and upsell opportunities.<\/span><\/p>\n

By specifying different categories of customers, Foot Locker has been able to design personalised and inclusive experiences in-store, online, and during the feedback process. <\/span><\/p>\n

As a result Foot Locker\u2019s YOY Revenue showed:<\/span><\/p>\n