{"id":43615,"date":"2022-05-10T16:06:11","date_gmt":"2022-05-10T16:06:11","guid":{"rendered":"https:\/\/inmoment.com\/?page_id=43615"},"modified":"2022-10-28T14:06:05","modified_gmt":"2022-10-28T14:06:05","slug":"your-experience-framework-in-5-simple-steps-course","status":"publish","type":"page","link":"https:\/\/inmoment.com\/en-gb\/your-experience-framework-in-5-simple-steps-course\/","title":{"rendered":"Your Experience Framework in 5 Simple Steps"},"content":{"rendered":"\n\n\n        <div class=\"chi\">\n        <div class=\"chiNav\" expanded=\"true\">\n          <div class=\"chiNavBrand\">\n            <div class=\"chiNavBrand-logo\">\n              <span class=\"chiNavBrand-icon\">\n                  <svg width=\"14\" height=\"27\" viewBox=\"0 0 14 27\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M13.5737 0H9.62839C9.43646 0 9.28131 0.15573 9.28131 0.348374V4.30853C9.28131 4.50118 9.43646 4.65691 9.62839 4.65691H13.5737C13.7657 4.65691 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10.156 129.48 10.0433 129.047 9.818C128.614 9.59267 128.237 9.28067 127.916 8.882L128.826 8.05C129.077 8.35333 129.355 8.59167 129.658 8.765C129.97 8.92967 130.33 9.012 130.737 9.012C131.153 9.012 131.461 8.934 131.66 8.778C131.868 8.61333 131.972 8.388 131.972 8.102C131.972 7.88533 131.898 7.70333 131.751 7.556C131.612 7.4 131.365 7.30033 131.01 7.257L130.386 7.179C129.693 7.09233 129.147 6.893 128.748 6.581C128.358 6.26033 128.163 5.788 128.163 5.164C128.163 4.83467 128.224 4.54433 128.345 4.293C128.466 4.033 128.635 3.81633 128.852 3.643C129.077 3.461 129.342 3.32233 129.645 3.227C129.957 3.13167 130.299 3.084 130.672 3.084C131.279 3.084 131.773 3.17933 132.154 3.37C132.544 3.56067 132.891 3.825 133.194 4.163L132.323 4.995C132.15 4.787 131.92 4.60933 131.634 4.462C131.357 4.306 131.036 4.228 130.672 4.228C130.282 4.228 129.992 4.306 129.801 4.462C129.619 4.618 129.528 4.82167 129.528 5.073C129.528 5.333 129.61 5.528 129.775 5.658C129.94 5.788 130.204 5.88333 130.568 5.944L131.192 6.022C131.937 6.13467 132.479 6.35567 132.817 6.685C133.164 7.00567 133.337 7.439 133.337 7.985C133.337 8.31433 133.272 8.61333 133.142 8.882C133.021 9.142 132.843 9.36733 132.609 9.558C132.375 9.74867 132.093 9.896 131.764 10C131.435 10.104 131.066 10.156 130.659 10.156Z\" fill=\"#003CB3\"\/> -->\n                <path d=\"M0.000113037 6.24036C0.00757079 6.00997 0.108246 5.79421 0.283499 5.64428L5.64175 0.999999L6.75293 2.23238L3.02415 5.46509L13 5.46509L13 7.1107L2.92347 7.1107L6.78648 10.8261L5.61192 12L0.253669 6.84741C0.0858741 6.6865 -0.00361585 6.46709 0.000113037 6.24036Z\" fill=\"#003CB3\"\/>\n                <\/svg>\n\t\t\t\t<span class=\"chiNavTableOfContents\"><h6 class=\"color-dory u-mb-0\">Table of Contents<\/h6><\/span>\n            <\/span>\n          <\/div>\n          <div class=\"chiNavMenu\">\n                              <div class=\"chiNavMenuItem slideBtn\" slide=\"1\" active=\"true\"  type=\"link\">\n                        <div class=\"chiBreadcrumb\"><\/div>\n                        <h6 class=\"chiNavMenuItemText color-dory\">Welcome!<\/h6>\n                    <\/div>\n                                <div class=\"chiNavMenuItem slideBtn\" slide=\"2\" active=\"false\"  type=\"link\">\n                        <div class=\"chiBreadcrumb\"><\/div>\n                        <h6 class=\"chiNavMenuItemText color-dory\">Lesson 1: Design With The End in Mind<\/h6>\n                    <\/div>\n                                <div class=\"chiNavMenuItem slideBtn\" slide=\"3\" active=\"false\"  type=\"link\">\n                        <div class=\"chiBreadcrumb\"><\/div>\n                        <h6 class=\"chiNavMenuItemText color-dory\">Lesson 2: Create Strategic Listening Posts<\/h6>\n                    <\/div>\n                                <div class=\"chiNavMenuItem slideBtn\" slide=\"4\" active=\"false\"  type=\"link\">\n                        <div class=\"chiBreadcrumb\"><\/div>\n                        <h6 class=\"chiNavMenuItemText color-dory\">Lesson 3: Make Sense of Your Data<\/h6>\n                    <\/div>\n                                <div class=\"chiNavMenuItem slideBtn\" slide=\"5\" active=\"false\"  type=\"link\">\n                        <div class=\"chiBreadcrumb\"><\/div>\n                        <h6 class=\"chiNavMenuItemText color-dory\">Lesson 4: Build a Culture of Taking Action<\/h6>\n                    <\/div>\n                                <div class=\"chiNavMenuItem slideBtn\" slide=\"6\" active=\"false\"  type=\"link\">\n                        <div class=\"chiBreadcrumb\"><\/div>\n                        <h6 class=\"chiNavMenuItemText color-dory\">Lesson 5: Show The Value of Your Programme<\/h6>\n                    <\/div>\n                                <div class=\"chiNavMenuItem slideBtn\" slide=\"7\" active=\"false\"  type=\"link\">\n                        <div class=\"chiBreadcrumb\"><\/div>\n                        <h6 class=\"chiNavMenuItemText color-dory\">Become Certified! <\/h6>\n                    <\/div>\n            \n          <\/div>\n        <\/div>\n        <div class=\"chiContent\" expanded=\"true\">\n          <div class=\"chiSlides\" direction=\"up\">\n                                        <div class=\"chiSlide\" slide=\"1\" status=\"beginning\" >\n                                <div class=\"chiSlideContent\" template=\"sidebar\">\n                                    <div class=\"contentLeft background-guppy\" style=\"background-image:url(https:\/\/inmoment.com\/wp-content\/uploads\/2022\/04\/welcom-bg.svg);\">\n                                        <div class=\"chiAnimation\" animation=\"chi-slide-in-from-left\" animationType=\"chi-slide-in-from-left\" delay=\"none\">\n                                            <h1 class=\"color-albatross u-pt-120\">Your Experience Framework in 5 Simple Steps<\/h1>\n<h3 class=\"color-albatross\">Become Certified!<\/h3>\n                                        <\/div>\n                                    <\/div>\n                                    <div class=\"contentRight \">\n                                                                            <div class=\"chiAnimation\"  animation=\"chi-slide-in-from-right\" animationType=\"chi-slide-in-from-right\" delay=\"none\" speed=\"300\">\n                                            <h4>Welcome to your Experience Framework Training!<\/h4>\n<p>In this training series our experts will share best practices on how to design your CX programme so you can listen to your customers during the moments that matter, understand what they are saying, then take these insights to transform your business and realise the value and ROI in doing so.<br \/>\nAt the end of the self-managed course we will put your learning to the test for the chance to be CX Certified by InMoment!<\/p>\n                                        <\/div>\n                                    \n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        \n                                            <div class=\"chiSlide background-kelp\" slide=\"2\" status=\"inactive\" >\n                                <div class=\"chiSlideContent\" template=\"split\" >\n                                    <div class=\"contentLeft background-albatross\">\n                                                                            <div class=\"chiAnimation\" animation=\"chi-slide-in-from-left\" animationType=\"chi-slide-in-from-left\" delay=\"none\" speed=\"300\">\n                                            <h5 class=\"color-kelp\">Lesson #1<\/h5>\n<h2 class=\"color-dory\">Design With The End in Mind<\/h2>\n<h4>To Kick off, the first lesson is all about Design!<\/h4>\n<p>Whether you are taking on an experience programme for the first time, or redesigning an existing one, this is the most fundamental step. For a lasting impact, take the time to outline your CX vision, align it with your corporate objectives, and create a tactical strategy for how your experience programme will ladder up to expectations.<\/p>\n<p>In this video, our experience expert Andrew Park, VP of Strategy and Enablement, explains how to clearly define an experience strategy that aligns with your business goals and brand promises, forming the foundation for a programme design that is purpose-built to support those goals. Watch this short training video to learn how you can apply these best practices to design with the end in mind.<\/p>\n<h4>Here is further reading on best practices to consider when designing your feedback programme:<\/h4>\n<ul>\n<li><a href=\"https:\/\/inmoment.com\/resource\/why-just-listening-to-your-customers-isnt-enough\/\" target=\"_blank\" rel=\"noopener\">Why &#8216;Just&#8217; Listening to Your Customers Isn&#8217;t Enough<\/a><\/li>\n<li><a href=\"https:\/\/inmoment.com\/en-gb\/lp\/five-steps-to-uncovering-the-real-customer-experience-journey\/\" target=\"_blank\" rel=\"noopener\">Five Steps to Uncovering the Real Customer Experience Journey<\/a><\/li>\n<li><a href=\"https:\/\/inmoment.com\/en-gb\/resource\/step-into-their-shoes-designing-inclusive-personalized-experiences-with-foot-locker\/\" target=\"_blank\" rel=\"noopener\">Designing Inclusive, Personalised Experiences with Foot Locker<\/a><\/li>\n<\/ul>\n                                        <\/div>\n                                    <\/div>\n                                    <div class=\"contentRight background-orca\" style=\"background-image:url(https:\/\/inmoment.com\/wp-content\/uploads\/2022\/04\/lesson-1-bg.svg);\">\n                                        <div class=\"chiAnimation\" animation=\"chi-slide-in-from-right\" animationType=\"chi-slide-in-from-right\" delay=\"none\" speed=\"300\">\n                                            <iframe loading=\"lazy\" title=\"Lesson 1 - Design - Your Experience Framework in 5 Simple Steps - InMoment\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/GVxrPl1j11k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        \n                                            <div class=\"chiSlide background-kelp\" slide=\"3\" status=\"inactive\" >\n                                <div class=\"chiSlideContent\" template=\"split\" >\n                                    <div class=\"contentLeft background-albatross\">\n                                                                            <div class=\"chiAnimation\" animation=\"chi-slide-in-from-left\" animationType=\"chi-slide-in-from-left\" delay=\"none\" speed=\"300\">\n                                            <h5 class=\"color-kelp\">Lesson #2<\/h5>\n<h2 class=\"color-dory\">Create Strategic Listening Posts<\/h2>\n<h4>In this section you will learn all about \u201cListening\u201d.<\/h4>\n<p>Active listening means that you are gaining real-time insights into the moments that matter the most to your customers and employees. Once you have determined what you are trying to achieve and what success looks like for your brand, it\u2019s time to start listening to your customers in the moments that matter the most.<\/p>\n<p>Along a typical customer journey there are endless touchpoints\u2014but it\u2019s up to you to identify and prioritise the high impact and high emotion moments to connect to your valued customers from end to end. Also ensure customer listening is ingrained widely in your organisation.<br \/>\nHear from our experience expert Derek Eccleston, CX Consultant Director, on how you can thoughtfully deploy modern listening strategies and data integrations to expand and enhance holistic understanding.<\/p>\n<h4>Here is further reading on implementing meaningful listening:<\/h4>\n<ul>\n<li><a href=\"https:\/\/inmoment.com\/en-gb\/resource\/how-to-achieve-meaningful-listening-through-surveys\/\" target=\"_blank\" rel=\"noopener\">How to Achieve Meaningful Listening Through Surveys<\/a><\/li>\n<li><a href=\"https:\/\/inmoment.com\/en-gb\/lp\/the-way-you-listen-is-important-modernise-your-methods-and-approach-to-customer-feedback\/\" target=\"_blank\" rel=\"noopener\">Modernise your methods and approach to customer feedback<\/a><\/li>\n<li><a href=\"https:\/\/inmoment.com\/en-gb\/resource\/xi-take-understanding-customer-expectations-with-aegon\/\" target=\"_blank\" rel=\"noopener\">Understanding Customer Expectations With Aegon<\/a><\/li>\n<\/ul>\n                                        <\/div>\n                                    <\/div>\n                                    <div class=\"contentRight background-dory\" style=\"background-image:url();\">\n                                        <div class=\"chiAnimation\" animation=\"chi-slide-in-from-right\" animationType=\"chi-slide-in-from-right\" delay=\"none\" speed=\"300\">\n                                            <iframe loading=\"lazy\" title=\"Lesson 2 - Listen - Your Experience Framework in 5 Simple Steps - InMoment\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/nZkw7MKYFDE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        \n                                            <div class=\"chiSlide background-kelp\" slide=\"4\" status=\"inactive\" >\n                                <div class=\"chiSlideContent\" template=\"split\" >\n                                    <div class=\"contentLeft background-albatross\">\n                                                                            <div class=\"chiAnimation\" animation=\"chi-slide-in-from-left\" animationType=\"chi-slide-in-from-left\" delay=\"none\" speed=\"300\">\n                                            <h5 class=\"color-kelp\">Lesson #3<\/h5>\n<h2 class=\"color-dory\">Make Sense of Your Data<\/h2>\n<p>Now you know all about the first two phases of the Experience Success Framework \u201cDesign\u201d and \u201cListening\u201d. But how do you transform all the data into meaningful actions?<\/p>\n<p>When you\u2019ve listened to customers and collected their feedback, making sense of the data is a natural next step.<br \/>\nYou\u2019ll need a complete view of customer data to be able to make informed business decisions, and decide which initiatives will actually move the needle. Metrics from CX surveys are only part of the whole. Depth in understanding that can drive true transformation is built from a range of inputs.<\/p>\n<p>In this lesson, hear from our experience expert Ben Daubney, Strategic Insights Director, on how you can centralise data streams, combining relevant customer and operational data, and as a second step leverage advanced analytics and behavioural science experts to identify where and how to act\u2014and the anticipated impact.<\/p>\n<h4>Here is further reading on how you can gain understanding of your experience data:<\/h4>\n<ul>\n<li><a href=\"https:\/\/inmoment.com\/en-gb\/resource\/text-analytics-ebook\/\" target=\"_blank\" rel=\"noopener\">Understanding to Improve: Getting the Most Out of Customer &amp; Employee Data with World-Class Text Analytics<\/a><\/li>\n<li><a href=\"https:\/\/inmoment.com\/resource\/xi-take-understanding-customers-primark\/\" target=\"_blank\" rel=\"noopener\">Understanding Customers at Scale with Primark<\/a><\/li>\n<li><a href=\"https:\/\/inmoment.com\/resource\/using-customer-understanding-to-achieve-organizational-success\/\" target=\"_blank\" rel=\"noopener\">Using Customer Understanding to Achieve Organisational Success<\/a><\/li>\n<\/ul>\n                                        <\/div>\n                                    <\/div>\n                                    <div class=\"contentRight background-guppy\" style=\"background-image:url();\">\n                                        <div class=\"chiAnimation\" animation=\"chi-slide-in-from-right\" animationType=\"chi-slide-in-from-right\" delay=\"none\" speed=\"300\">\n                                            <iframe loading=\"lazy\" title=\"Lesson 3 - Understand - Your Experience Framework in 5 Simple Steps - InMoment\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/tA8Ed6Z5jWs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        \n                                            <div class=\"chiSlide background-kelp\" slide=\"5\" status=\"inactive\" >\n                                <div class=\"chiSlideContent\" template=\"split\" >\n                                    <div class=\"contentLeft background-albatross\">\n                                                                            <div class=\"chiAnimation\" animation=\"chi-slide-in-from-left\" animationType=\"chi-slide-in-from-left\" delay=\"none\" speed=\"300\">\n                                            <h5 class=\"color-kelp\">Lesson #4<\/h5>\n<h2 class=\"color-dory\">Build a Culture of Taking Action<\/h2>\n<p>Once brands truly understand their customers and thus opportunities to improve themselves, transformation is the next step. Transformation means taking action, operationalising feedback, creating a customer-centric culture, and taking action on improvement opportunities.<br \/>\nTransformation means taking action, and taking action doesn&#8217;t happen overnight. Learn how to work smarter, not harder, to transform your experience programme.<\/p>\n<p>Watch this short video where our experience expert Tracey Pankhurst, Insights Director, shares best practices on how you can create and implement dynamic actions plans, implement employee training, and policies that facilitate organisational change and promote revenue-generating activities.<\/p>\n<h4>Here is further reading on how you can achieve transformational success:<\/h4>\n<ul>\n<li><a href=\"https:\/\/inmoment.com\/en-gb\/resource\/journey-mapping-for-your-experience-program\/\" target=\"_blank\" rel=\"noopener\">How Journey Mapping Sets the Tone for Your Entire Experience Programme<\/a><\/li>\n<li><a href=\"https:\/\/inmoment.com\/en-gb\/lp\/improve-customer-retention-generate-revenue\/\" target=\"_blank\" rel=\"noopener\">How to Improve Customer Retention &amp; Generate Revenue With Your CX Programme<\/a><\/li>\n<li><a href=\"https:\/\/inmoment.com\/en-gb\/resource\/the-value-of-cx-reputation\/\" target=\"_blank\" rel=\"noopener\">The Value of Building a Stellar CX Reputation<\/a><\/li>\n<\/ul>\n                                        <\/div>\n                                    <\/div>\n                                    <div class=\"contentRight background-marlin\" style=\"background-image:url();\">\n                                        <div class=\"chiAnimation\" animation=\"chi-slide-in-from-right\" animationType=\"chi-slide-in-from-right\" delay=\"none\" speed=\"300\">\n                                            <iframe loading=\"lazy\" title=\"Lesson 4 - Transform - Your Experience Framework in 5 Simple Steps - InMoment\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/gD9SNCLm93s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        \n                                            <div class=\"chiSlide background-kelp\" slide=\"6\" status=\"inactive\" >\n                                <div class=\"chiSlideContent\" template=\"split\" >\n                                    <div class=\"contentLeft background-albatross\">\n                                                                            <div class=\"chiAnimation\" animation=\"chi-slide-in-from-left\" animationType=\"chi-slide-in-from-left\" delay=\"none\" speed=\"300\">\n                                            <h5 class=\"color-kelp\">Lesson #5<\/h5>\n<h2 class=\"color-dory\">Show The Value of Your Programme<\/h2>\n<p>When you designed your experience programme, you defined what your success looks like. Whether focussing on customer retention, lowering your cost to serve, attracting new customers, or something else, you will likely be accountable for showing the value of the programme. We get it\u2014businesses want to prove that customer experience is actually bringing in a return on investment. Realisation of these benefits is the final piece of the puzzle in the transformation framework.<\/p>\n<p>In this video, our experience expert Jim Katzman, Distinguished CX Practitioner, explains how you can evaluate and demonstrate results of experience initiatives including organisational change, improved metrics, and financial impact while determining appropriate next steps.<\/p>\n<h4>Here some further reading to provide further details on how to realise the value of your experience programme:<\/h4>\n<ul>\n<li><a href=\"https:\/\/inmoment.com\/resource\/how-to-realize-experience-program-gains-for-your-brand\/\" target=\"_blank\" rel=\"noopener\">How to Realise Experience Programme Gains for Your Brand<\/a><\/li>\n<li><a href=\"https:\/\/inmoment.com\/en-gb\/resource\/how-to-prove-the-business-value-of-your-cx-program\/\" target=\"_blank\" rel=\"noopener\">How to Prove the Business Value of Your CX Programme<\/a><\/li>\n<\/ul>\n                                        <\/div>\n                                    <\/div>\n                                    <div class=\"contentRight background-dory\" style=\"background-image:url();\">\n                                        <div class=\"chiAnimation\" animation=\"chi-slide-in-from-right\" animationType=\"chi-slide-in-from-right\" delay=\"none\" speed=\"300\">\n                                            <iframe loading=\"lazy\" title=\"Lesson 5 - Realise - Your Experience Framework in 5 Simple Steps - InMoment\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/x0P0vXkUVMk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        \n                                            <div class=\"chiSlide\" slide=\"7\" status=\"inactive\" >\n                                <div class=\"chiSlideContent\" template=\"sidebar\">\n                                    <div class=\"contentLeft background-albatross\" style=\"background-image:url(https:\/\/inmoment.com\/wp-content\/uploads\/2022\/04\/welcom-bg.svg);\">\n                                        <div class=\"chiAnimation\" animation=\"chi-slide-in-from-left\" animationType=\"chi-slide-in-from-left\" delay=\"none\">\n                                            <p><img decoding=\"async\" class=\"alignnone wp-image-14624 size-full u-pt-80\" src=\"https:\/\/inmoment.com\/wp-content\/uploads\/2020\/10\/InMoment-1-color-white.png\" alt=\"\" width=\"172\" srcset=\"https:\/\/inmoment.com\/wp-content\/uploads\/2020\/10\/InMoment-1-color-white.png 1584w, https:\/\/inmoment.com\/wp-content\/uploads\/2020\/10\/InMoment-1-color-white-300x91.png 300w, https:\/\/inmoment.com\/wp-content\/uploads\/2020\/10\/InMoment-1-color-white-1024x310.png 1024w, https:\/\/inmoment.com\/wp-content\/uploads\/2020\/10\/InMoment-1-color-white-768x233.png 768w, https:\/\/inmoment.com\/wp-content\/uploads\/2020\/10\/InMoment-1-color-white-1536x465.png 1536w\" \/><\/p>\n<h2 class=\"color-albatross u-pt-40\">Put your CX Knowledge to the Test and Become Certified!<\/h2>\n<p class=\"color-albatross\">We hope you have enjoyed our training series and learnt new ideas and best practices on how you can take your experience programme to the next level using the experience success framework.<\/p>\n<p class=\"color-albatross\">Put your learning to the test. Answer 10 questions on what you have learnt as part of this training series and receive your certificate.<\/p>\n<p class=\"color-albatross\">Good Luck!<\/p>\n<p><a class=\" button background-albatross color-kelp\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLServbL5MN-rPLuFxcKSFV_yW-25Oi017pmUyoSEvb8Yaq9vTg\/viewform?usp=sf_link\" target=\"_blank\" rel=\"noopener\">Take the Test Here<\/a><\/p>\n                                        <\/div>\n                                    <\/div>\n                                    <div class=\"contentRight \">\n                                                                            <div class=\"chiAnimation\"  animation=\"chi-slide-in-from-right\" animationType=\"chi-slide-in-from-right\" delay=\"none\" speed=\"300\">\n                                            <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43747\" src=\"https:\/\/inmoment.com\/wp-content\/uploads\/2022\/04\/become-certified-2.svg\" alt=\"\" width=\"864\" height=\"1454\" \/><\/p>\n                                        <\/div>\n                                    \n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        \n                        \n                <\/div>\n                    <div class=\"previousSlide slideBtn\" type=\"previous\" active=\"false\">\n                    <svg width=\"100\" height=\"50\" viewBox=\"0 0 100 50\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M49.9013 12.0002C50.2573 12.0119 50.5908 12.1706 50.8225 12.4467L58 20.8901L56.0954 22.641L51.0994 16.7653L51.0994 38L48.5562 38L48.5562 16.6067L42.8142 22.6939L41 20.8431L48.9631 12.3997C49.2118 12.1353 49.5509 11.9943 49.9013 12.0002Z\" fill=\"#8B3CE6\"\/>\n                    <\/svg>\n                    <\/div>\n                    <div class=\"nextSlide slideBtn\" type=\"next\" active=\"true\">\n                    <svg width=\"100\" height=\"50\" viewBox=\"0 0 100 50\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M50.0987 39.9998C49.7427 39.9881 49.4092 39.8294 49.1775 39.5533L42 31.1099L43.9046 29.359L48.9006 35.2347L48.9006 14L51.4438 14L51.4438 35.3933L57.1858 29.3061L59 31.1569L51.0369 39.6003C50.7882 39.8647 50.4491 40.0057 50.0987 39.9998Z\" fill=\"#8B3CE6\"\/>\n                    <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n\n    \n\n\n\n\n<style>\n.chiNavMenu .chiNavMenuItem[active=true] .chiBreadcrumb {\n    background: #6BC89B;\n}\n.chiSlideContent[template=split] .contentRight > div {\n    display: flex;\n    justify-content: center;\n    padding: 8% 0px;\n}\n.nextSlide svg > path, .previousSlide svg > path {\n    fill: #0D8A7A;\n}\n<\/style>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-43615","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/pages\/43615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/comments?post=43615"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/pages\/43615\/revisions"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/media?parent=43615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}