{"id":13385,"date":"2020-03-30T00:00:00","date_gmt":"2020-03-30T00:00:00","guid":{"rendered":"https:\/\/prodim2020.wpengine.com\/resource\/the-four-pillars-of-customer-experience-roi\/"},"modified":"2021-07-30T04:00:22","modified_gmt":"2021-07-30T04:00:22","slug":"the-four-pillars-of-customer-experience-roi","status":"publish","type":"resource","link":"https:\/\/inmoment.com\/en-gb\/resource\/the-four-pillars-of-customer-experience-roi\/","title":{"rendered":"The Four Pillars of Customer Experience ROI"},"content":{"rendered":"<p>Customer experience (CX) is without a doubt one of the most powerful tools brands can use to improve their bottom line. It is therefore surprising that many CX practitioners struggle to draw the connection between their program and its return on investment.<\/p>\n<p>Luckily, our experts have outlined four economic pillars that can help you determine the business value of your CX efforts! Check them out (along with some examples of how our clients have capitalized on them) below!<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-29282 size-full\" src=\"https:\/\/inmoment.com\/wp-content\/uploads\/2020\/03\/The-Four-Pillars-of-CX-ROI.jpg\" alt=\"The Four Pillars of Customer Experience ROI\" width=\"1200\" height=\"8471\" srcset=\"https:\/\/inmoment.com\/wp-content\/uploads\/2020\/03\/The-Four-Pillars-of-CX-ROI.jpg 1200w, https:\/\/inmoment.com\/wp-content\/uploads\/2020\/03\/The-Four-Pillars-of-CX-ROI-145x1024.jpg 145w, https:\/\/inmoment.com\/wp-content\/uploads\/2020\/03\/The-Four-Pillars-of-CX-ROI-768x5421.jpg 768w, https:\/\/inmoment.com\/wp-content\/uploads\/2020\/03\/The-Four-Pillars-of-CX-ROI-290x2048.jpg 290w, https:\/\/inmoment.com\/wp-content\/uploads\/2020\/03\/The-Four-Pillars-of-CX-ROI-153x1080.jpg 153w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>You can read more about these pillars in experience expert Eric Smuda&#8217;s article <a href=\"https:\/\/inmoment.com\/en-gb\/resource\/how-to-prove-the-business-value-of-your-cx-program\/\">here.<\/a><\/p>\n<p>Works Cited:<\/p>\n<ul>\n<li>S&amp;P 500: https:\/\/go.forrester.com\/blogs\/does-cx-quality-affect-stock-performance-yes-but\/<\/li>\n<li>Customer Retention: https:\/\/inmoment.com\/resources\/resolving-customer-issues-the-impact-of-closing-the-loop-infographic\/<\/li>\n<li>America&#8217;s Largest Cable Company: https:\/\/inmoment.com\/resources\/case-study-americas-largest-cable-home-internet-provider-recovers-23-million-annual-revenue\/<\/li>\n<li>Cross-sell and Upsell: https:\/\/inmoment.com\/resources\/2018-retail-cx-trends-report\/<\/li>\n<li>Cost of employee training: https:\/\/trainingindustry.com\/magazine\/may-june-2017\/when-skill-requirements-move-too-fast-talent-development-strategies\/<\/li>\n<\/ul>\n","protected":false},"featured_media":7455,"template":"","meta":{"_acf_changed":false,"footnotes":""},"industry":[],"resource-type":[418],"class_list":["post-13385","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-type-infographic-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource\/13385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource\/13385\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/media\/7455"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/media?parent=13385"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/industry?post=13385"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource-type?post=13385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}