{"id":31421,"date":"2021-09-10T09:52:31","date_gmt":"2021-09-10T09:52:31","guid":{"rendered":"https:\/\/inmoment.com\/?post_type=resource&#038;p=31421"},"modified":"2021-09-15T08:51:12","modified_gmt":"2021-09-15T08:51:12","slug":"inside-tescos-award-winning-customer-segmentation-analysis","status":"publish","type":"resource","link":"https:\/\/inmoment.com\/en-gb\/resource\/inside-tescos-award-winning-customer-segmentation-analysis\/","title":{"rendered":"Inside Tesco\u2019s Award Winning Customer Segmentation Analysis"},"content":{"rendered":"<p>Tesco is on a mission to truly know their customers, what they want, why they need it, and their pain points in order to implement high-impact experience improvements. Knowing their customers\u2019 personas and key drivers for each channel allows Tesco to understand what behaviours need to be measured so they can compare experiences between in-store and online experiences.<\/p>\n<p>Find out why Tesco won the award for Best CX Impact at the CX Elite Awards 2021!<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"industry":[340],"resource-type":[417],"class_list":["post-31421","resource","type-resource","status-publish","hentry","industry-retail-en-gb","resource-type-case-study-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource\/31421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource\/31421\/revisions"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/media?parent=31421"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/industry?post=31421"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource-type?post=31421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}