{"id":31661,"date":"2021-09-14T12:00:50","date_gmt":"2021-09-14T12:00:50","guid":{"rendered":"https:\/\/inmoment.com\/?post_type=resource&#038;p=31661"},"modified":"2021-09-15T08:52:23","modified_gmt":"2021-09-15T08:52:23","slug":"inside-natwests-award-winning-customer-analysis-model","status":"publish","type":"resource","link":"https:\/\/inmoment.com\/en-gb\/resource\/inside-natwests-award-winning-customer-analysis-model\/","title":{"rendered":"Inside NatWest\u2019s Award Winning Customer Analysis Model"},"content":{"rendered":"<p>One of NatWest&#8217;s main goals was to upgrade their case management process to be more efficient in supporting frontline staff and deliver a more effective user-friendly reporting tool to measure performance, and gather data for customers using different products at every stage of their respective customer journey.<\/p>\n<p>Using the InMoment Platform, NatWest is able to join up CX data with event stream data to give a better picture of their customers and allow them to better understand customer behaviour across all channels.<\/p>\n<p>Find out why NatWest won the award for Best Use of Insights and Analytics at the CX Elite Awards 2021!<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"industry":[343],"resource-type":[417],"class_list":["post-31661","resource","type-resource","status-publish","hentry","industry-financial-services-en-gb","resource-type-case-study-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource\/31661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource\/31661\/revisions"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/media?parent=31661"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/industry?post=31661"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource-type?post=31661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}