{"id":51116,"date":"2022-12-07T10:19:08","date_gmt":"2022-12-07T10:19:08","guid":{"rendered":"https:\/\/inmoment.com\/?post_type=resource&#038;p=51116"},"modified":"2022-12-07T10:19:11","modified_gmt":"2022-12-07T10:19:11","slug":"surveys-are-one-of-the-most-direct-and-effective-means-of-gathering-insights-they-provide-what-many-customers-crave-most-an-easy-to-access-platform-they-can-use-to-voice-their-thoughts-and-opinions-a","status":"publish","type":"resource","link":"https:\/\/inmoment.com\/en-gb\/resource\/surveys-are-one-of-the-most-direct-and-effective-means-of-gathering-insights-they-provide-what-many-customers-crave-most-an-easy-to-access-platform-they-can-use-to-voice-their-thoughts-and-opinions-a\/","title":{"rendered":"How Would You Rate Your Experience? A Primer on Transactional Surveys"},"content":{"rendered":"\n<p><a href=\"https:\/\/inmoment.com\/xi-terms\/survey\/\">Surveys&nbsp;<\/a>are one of the most direct and effective means of gathering insights. They provide what many customers crave most: an easy-to-access platform they can use to voice their thoughts and opinions about a brand.<\/p>\n\n\n\n<p>To make this process as efficient as possible (and to make it simpler for companies to source different kinds of feedback), several types of surveys have emerged over the years that make it easy to focus on customers\u2019 opinions about transactions, brand relationships, and the like. I\u2019ve found one such questionnaire, the transactional survey, to be an invaluable tool for assessing almost any customer touchpoint.&nbsp;Let\u2019s briefly discuss how it works.<\/p>\n\n\n\n<p><a href=\"https:\/\/inmoment.com\/blog\/how-would-you-rate-your-experience-a-primer-on-transactional-surveys\/\">Read the full article here.<\/a><\/p>\n","protected":false},"featured_media":50088,"template":"","meta":{"_acf_changed":false,"footnotes":""},"industry":[],"resource-type":[],"class_list":["post-51116","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource\/51116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource\/51116\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/media\/50088"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/media?parent=51116"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/industry?post=51116"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource-type?post=51116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}