{"id":95180,"date":"2025-11-25T21:19:09","date_gmt":"2025-11-26T04:19:09","guid":{"rendered":"https:\/\/inmoment.com\/lp\/unlocking-growth-through-engagement-flybuys-data-driven-loyalty-strategy\/"},"modified":"2025-11-25T21:20:06","modified_gmt":"2025-11-26T04:20:06","slug":"flybuys-data-driven-loyalty-strategy","status":"publish","type":"lp","link":"https:\/\/inmoment.com\/en-nz\/lp\/flybuys-data-driven-loyalty-strategy\/","title":{"rendered":"Unlocking Growth Through Engagement: Flybuys\u2019 Data-Driven Loyalty Strategy"},"content":{"rendered":"\n<section id=\"section-block_7fb6e614e98e4fd11dec984579b1bcd4\" class=\"block-section bg-transparent   bg-cover bg-center bg-no-repeat  \"\n    style=\" \">\n\n    <div class=\"pt-100px pb-70px\">\n\n        <div class=\"container\">\n\n            \n\n<div id=\"intro-block_257445b755b29635b5987f4ac7f428ac\" class=\"block-intro mb-20px \">\n\n\t<div class=\"block-intro-inner bg-inherit-gradient relative\">\n\t\t<div class=\"relative z-10\">\n\t\t\t\t\t\t\t<p class=\"eyebrow\">On-Demand Webinar<\/p>\n\t\t\t\t\t\t\t\t\t\t<h1 class=\"title\">Unlocking Growth Through Engagement: Flybuys\u2019 Data-Driven Loyalty Strategy<\/h1>\n\t\t\t\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n\n<p>Customer engagement isn\u2019t just a buzzword at <a href=\"https:\/\/flybuys.com.au\" target=\"_blank\" rel=\"noopener\">Flybuys<\/a>\u2014it\u2019s a key driver of its business strategy. By forecasting financial outcomes based on anticipated member behaviour, Flybuys places engagement at the heart of its growth model. <\/p>\n\n\n\n<p>In this on-demand webinar, <strong>Candice Liew<\/strong>, <em>Head of Customer Strategy &amp; Experience<\/em>, explores how Flybuys pinpoints the \u201cengagement tipping point\u201d\u2014the specific cadence of point-earning activity that transforms casual users into loyal advocates. Through a deep dive into customer data and behavioural insights, Candice reveals how Flybuys balances perceived value with effort, keeps members motivated, and ensures the loyalty program drives both customer satisfaction and commercial success. <\/p>\n\n\n\n<p>Join us to learn how Flybuys uses these customer insights to shape program design, refine financial forecasting, and sustain long-term member engagement.<\/p>\n\n\n\n<p><strong>What you\u2019ll learn:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How Flybuys connected customer behaviour with financial forecasting and commercial outcomes<\/li>\n\n\n\n<li>How Flybuys identifies the critical engagement threshold that drives long-term customer loyalty<\/li>\n\n\n\n<li>Strategies for determining the most valuable components of your customers\u2019 experience<\/li>\n\n\n\n<li>Insight into how Flybuys connects customers\u2019 experience to the enterprise P&amp;L<\/li>\n<\/ul>\n\n\n        <\/div>\n\n    <\/div>\n\n<\/section>\n<section id=\"section-block_96bf32c51bc13fed450808ebb1ad8cb5\" class=\"block-section bg-transparent   bg-cover bg-center bg-no-repeat  \"\n    style=\" \">\n\n    <div class=\"py-100px\">\n\n        <div class=\"container\">\n\n            \n\n<section id=\"section-block_c7f34221608e0a0da0770f870b845c17\" class=\" lp-image-list-block\">\n\n\t<h2 class=\"image-list-heading color-stingray\">Meet Your Host<\/h2>\n\t<hr class=\"image-list-hr\">\n\n\t<div class=\"image-cards-group\">\n\n\t\t\n\t\t\t<div class=\"image-card-section\">\n\t\t\t\t\t\t\t\t\t<div class=\"image-container\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/inmoment.com\/wp-content\/uploads\/2025\/11\/candice-liew-square.jpeg\" alt=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"person-section\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"person-name color-stingray\">CANDICE LIEW<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"person-title color-stingray\">Head of Customer Strategy and Experience, Flybuys<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"description color-stingray\">Candice is a highly experienced product and marketing executive with over 15 years in the financial services and health industry.\u202fCandice is passionate about creating shared value where customer outcomes can be directly linked to company performance. She enjoys uncovering customers\u2019 needs and understanding their behaviours to deliver compelling and relevant propositions that will deliver value to both the customers and organisations.\r\n\r\nCandice\u2019s professional experience includes product and marketing roles with Aware Super, Colonial First State, the Head of Vitality for AIA Australia, the Chief Marketing Officer for Defence Health and most recently Flybuys as their Head of Customer Strategy &amp; Experience.\u202f<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t <!-- end of icon list loop -->\n\t<\/div>\n\n<\/section>\n\n\n\n<p><\/p>\n\n\n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\t<span class=\"hs-gated-content-reveal-overlay  \"><\/span>\n\t<div class=\"hs-form-sticky-wrap   \">\n\t\t\n\n\t\t<div id=\"hubspot-form-69e4aa2e204e4\" class=\"block-hubspot-form hs-form-outer  \" data-chili=\"\" data-form-id=\"32e872b5-396b-4da6-905d-57c7e16b5b15\" >\n\t\t\t\t\t\t\t\t\t<!-- <span class=\"hs-gated-content-reveal-overlay\"><\/span> -->\n\t\t\t\t\t\t\n\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"hs-form-title   \">Watch on-demand:<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"more-content\">\n\t\t\t\t\t<p>&nbsp;<\/p>\n<div>\n<div style=\"position: fixed; bottom: 10px; right: 20px; z-index: 2147483647;\"><\/div>\n<\/div>\n<div>\n<div style=\"position: fixed; bottom: 10px; right: 20px; z-index: 2147483647;\"><\/div>\n<\/div>\n<div>\n<div style=\"position: fixed; bottom: 10px; right: 20px; z-index: 2147483647;\"><\/div>\n<\/div>\n<div>\n<div style=\"position: fixed; bottom: 10px; right: 20px; z-index: 2147483647;\"><\/div>\n<\/div>\n<div>\n<div style=\"position: fixed; bottom: 10px; right: 20px; z-index: 2147483647;\"><\/div>\n<\/div>\n<div>\n<div style=\"position: fixed; bottom: 10px; right: 20px; z-index: 2147483647;\"><\/div>\n<\/div>\n<div>\n<div style=\"position: fixed; bottom: 10px; right: 20px; z-index: 2147483647;\"><\/div>\n<\/div>\n<div>\n<div style=\"position: fixed; bottom: 10px; right: 20px; z-index: 2147483647;\"><\/div>\n<\/div>\n<div>\n<div style=\"position: fixed; bottom: 10px; right: 20px; z-index: 2147483647;\"><\/div>\n<\/div>\n<div>\n<div style=\"position: fixed; bottom: 10px; right: 20px; z-index: 2147483647;\"><\/div>\n<\/div>\n<div>\n<div style=\"position: fixed; bottom: 10px; right: 20px; z-index: 2147483647;\"><\/div>\n<\/div>\n<div>\n<div style=\"position: fixed; bottom: 10px; right: 20px; z-index: 2147483647;\"><\/div>\n<\/div>\n<div>\n<div style=\"position: fixed; bottom: 10px; right: 20px; z-index: 2147483647;\"><\/div>\n<\/div>\n<div>\n<div style=\"position: fixed; bottom: 10px; right: 20px; z-index: 2147483647;\"><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"skeleton-loader\" id=\"loading-indicator-hubspot-form-69e4aa2e204e4\">\n\t\t\t\t\t<div class=\"skeleton-field formpulse delay-1\">\n\t\t\t\t\t\t<div class=\"skeleton-label\"><\/div>\n\t\t\t\t\t\t<div class=\"skeleton-input\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"skeleton-field formpulse delay-2\">\n\t\t\t\t\t\t<div class=\"skeleton-label\"><\/div>\n\t\t\t\t\t\t<div class=\"skeleton-input\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"skeleton-field formpulse delay-3\">\n\t\t\t\t\t\t<div class=\"skeleton-label\"><\/div>\n\t\t\t\t\t\t<div class=\"skeleton-input\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<script>\n\t\t\t\t\t\n\n\t\t\t\t\thsformEmbedJs.addEventListener('load', function(event_69e4aa2e204e4) {\n\n\t\t\t\t\tvar gatedContentType = 'video';\n\t\t\t\t\tvar timeoutTime = 0;\n\n\t\t\t\t\t\t\/\/ Set up functions\n\t\t\t\t\t\tfunction onFormReadyFunction($form) {\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/\/ Hide the loading indicator here if ZIFC not enabled\n\t\t\t\t\t\t\t\tif (document.getElementById('loading-indicator-hubspot-form-69e4aa2e204e4'))\n\t\t\t\t\t\t\t\t\tdocument.getElementById('loading-indicator-hubspot-form-69e4aa2e204e4').style.display = 'none';\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/\/ Gated content known user check\n\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t\tif (gatedContentType === 'contentReveal') {\n\t\t\t\t\t\t\tif (localStorage.getItem('hasSubmittedForm') !== 'true') {\n\t\t\t\t\t\t\t\ttimeoutTime = parseInt(timeoutTime * 1000);\n\n\t\t\t\t\t\t\t\t\tsetTimeout(() => {\n\t\t\t\t\t\t\t\t\t\tdocument.body.classList.add('gated-lock-screen');\n\t\t\t\t\t\t\t\t\t\tdocument.documentElement.classList.add('gated-lock-screen');\n\t\t\t\t\t\t\t\t\t}, timeoutTime);\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\/\/ inject custom field values into Hubspot hidden input names\n\t\t\t\t\t\t\tvar formIDLastAssetData = formIDLastAssetData || [];\n\t\t\t\t\t\t\tformIDLastAssetData.push({\n\t\t\t\t\t\t\t\tid: 'hubspot-form-69e4aa2e204e4',\n\t\t\t\t\t\t\t\tlast_asset: 'Flybuys Data-Driven Loyalty Strategy (APAC Webinar)'\n\t\t\t\t\t\t\t});\n\t\t\t\t\t\t\tvar input = $form[0].querySelector('input[name=\"last_asset\"]');\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\/\/lastAssetInputs.forEach(input => {\n\t\t\t\t\t\t\tif(input && input.closest('.block-hubspot-form')) {\n\t\t\t\t\t\t\t\tvar formId = input.closest('.block-hubspot-form').id;\n\t\t\t\t\t\t\t\tvar formData = formIDLastAssetData.find(item => item.id === formId);\n\n\t\t\t\t\t\t\tif (formData) {\n\t\t\t\t\t\t\t\tinput.value = formData.last_asset;\n\t\t\t\t\t\t\t\tinput.dispatchEvent(new Event('input', {\n\t\t\t\t\t\t\t\t\tbubbles: true\n\t\t\t\t\t\t\t\t}));\n\n\t\t\t\t\t\t\t\tconsole.log(formData.last_asset);\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t}\n\t\t\t\t\t\t\/\/});\n\t\t\t\t\t\t\/\/ if (document.querySelector('input[name=\"last_asset\"]')) {\n\t\t\t\t\t\t\/\/ \tdocument.querySelector('input[name=\"last_asset\"]').value = '<\/\/?php echo $last_asset; ?>';\n\t\t\t\t\t\t\/\/ \tdocument.querySelector('input[name=\"last_asset\"]').dispatchEvent(new Event('input', {\n\t\t\t\t\t\t\/\/ \t\tbubbles: true\n\t\t\t\t\t\t\/\/ \t}));\n\n\t\t\t\t\t\t\t\/\/ }\n\t\t\t\t\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\/\/ After button clicked, but before data is sent\n\t\t\t\t\tfunction onBeforeFormSubmitFunction($form) {\n\t\t\t\t\t\tconst submitButton = $form.find('input[type=\"submit\"]').get(0);\n\n\t\t\t\t\t\t\tif (submitButton) {\n\t\t\t\t\t\t\t\tsubmitButton.classList.add('submit-loading');\n\t\t\t\t\t\t\t\tsubmitButton.value = \"Loading...\";\n\t\t\t\t\t\t\t\tsubmitButton.disabled = true;\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t}\n\t\t\t\t\t\t\/\/ Next few functions fire only if ZI enabled\n\t\t\t\t\t\tfunction onEmailChange($form) {\n\t\t\t\t\t\t\tlet emailInput = document.querySelector('input[name=\"email\"]');\n\t\t\t\t\t\t\tif(document.querySelector('input[name=\"Email\"]'))\n\t\t\t\t\t\t\t\temailInput = document.querySelector('input[name=\"Email\"]');\n\n\t\t\t\t\t\tif (emailInput && !emailInput.hasListenersAttached) {\n\t\t\t\t\t\t\t['input', 'change'].forEach(eventType => {\n\t\t\t\t\t\t\t\temailInput.addEventListener(eventType, handleInputChange.bind(null, $form, emailInput));\n\t\t\t\t\t\t\t});\n\n\t\t\t\t\t\t\temailInput.hasListenersAttached = true;\n\t\t\t\t\t\t}\n\t\t\t\t\t}\n\n\t\t\t\t\tfunction handleInputChange($form, emailInput) {\n\t\t\t\t\t\t\/\/console.log('Email input event triggered:', emailInput.value);\n\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t\t\t\tfunction handleZoomInfoMatch($form, emailInput) {\n\t\t\t\t\t\tvalidateEmailWithDelay(emailInput);\n\t\t\t\t\t}\n\n\t\t\t\t\tfunction validateEmailWithDelay(emailInput) {\n\t\t\t\t\t\tvar form = emailInput.closest('form');\n\t\t\t\t\t\tvar submitButton = form.querySelector('[type=\"submit\"]');\n\t\t\t\t\t\t\n\t\t\t\t\t\tfunction disableSubmit() {\n\t\t\t\t\t\t\t\/\/console.log('Disable Submit');\n\t\t\t\t\t\t\tsubmitButton.classList.add('disabled');\n\t\t\t\t\t\t\tsubmitButton.disabled = true;\n\t\t\t\t\t\t}\n\n\t\t\t\t\t\tfunction enableSubmit() {\n\t\t\t\t\t\t\t\/\/console.log('Enable Submit');\n\t\t\t\t\t\t\tsubmitButton.classList.remove('disabled');\n\t\t\t\t\t\t\tsubmitButton.disabled = false;\n\t\t\t\t\t\t}\n\n\t\t\t\t\t\tsetTimeout(() => {\n\t\t\t\t\t\t\tconst neverBounceStatus = emailInput.getAttribute('data-zi-neverbounce-status');\n\t\t\t\t\t\t\t\/\/console.log(neverBounceStatus);\n\n\n\t\t\t\t\t\t\tfetch(inmomentlocalizedata.theme_path + '\/template-parts\/content-blocks\/blocked-domains.json')\n\t\t\t\t\t\t\t.then(response => response.json())\n\t\t\t\t\t\t\t.then(list => {\n\n\t\t\t\t\t\t\t\tvar emailErrorHtml = document.createElement('div');\n\t\t\t\t\t\t\t\temailErrorHtml.setAttribute('class', 'mktoError mktoErrorCustom');\n\t\t\t\t\t\t\t\temailErrorHtml.innerHTML = 'This email is not allowed.';\n\n\n\t\t\t\t\t\t\t\tfunction isDomainFound(email) {\n\t\t\t\t\t\t\t\t\tconst domain = email.split('@')[1];\n\t\t\t\t\t\t\t\t\treturn list.includes(domain);\n\t\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\t\tif (isDomainFound(emailInput.value) || neverBounceStatus === 'invalid' || neverBounceStatus === 'disposable') {\n\t\t\t\t\t\t\t\t\tif(!form.querySelector('.mktoErrorCustom'))\n\t\t\t\t\t\t\t\t\t\temailInput.after(emailErrorHtml);\n\t\t\t\t\t\t\t\t\tdisableSubmit();\n\t\t\t\t\t\t\t\t} else {\n\t\t\t\t\t\t\t\t\tif(form.querySelector('.mktoErrorCustom'))\n\t\t\t\t\t\t\t\t\t\tform.querySelector('.mktoErrorCustom').remove();\n\t\t\t\t\t\t\t\t\tenableSubmit();\n\t\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\t})\n\t\t\t\t\t\t\t.catch(error => console.error('Error loading list:', error));\n\n\t\t\t\t\t\t}, 500);\n\t\t\t\t\t}\n\t\t\t\t\t\n\n\t\t\t\t\tfunction onFormSubmitFunction($form) {\n\t\t\t\t\t\t\/\/console.log('onFormSubmit function');\n\t\t\t\t\t\t\/\/ if ($form.attr('id') === 'hsForm_32e872b5-396b-4da6-905d-57c7e16b5b15') {\n\t\t\t\t\t\t\/\/ \t\/\/console.log(\"32e872b5-396b-4da6-905d-57c7e16b5b15 form submit function\");\n\t\t\t\t\t\t\/\/ }\n\t\t\t\t\t}\n\n\t\t\t\t\tfunction onFormSuccessFunction($form, data) {\n\t\t\t\t\t\tif (gatedContentType === 'contentReveal') {\n\t\t\t\t\t\t\tif (localStorage.getItem('hasSubmittedForm') !== 'true') {\n\t\t\t\t\t\t\t\trevealGatedContent();\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t} else if (gatedContentType === 'popupVideo' || gatedContentType === 'heroCTAPopupVideo') {\n\t\t\t\t\t\t\trevealPopupVideo($form);\n\t\t\t\t\t\t} else if (gatedContentType === 'popupPdf') {\n\t\t\t\t\t\t\trevealPopupPdf($form);\n\t\t\t\t\t\t} else if (gatedContentType === 'footerCTAPopupVideo') {\n\t\t\t\t\t\t\trevealFooterPopupVideo()\n\t\t\t\t\t\t} else if (gatedContentType === 'innerGate') {\n\t\t\t\t\t\t\trevealInnerGate($form);\n\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\/\/ GTM add event trigger here\n\t\t\t\t\t\twindow.dataLayer = window.dataLayer || []\n\t\t\t\t\t\twindow.dataLayer.push({\n\t\t\t\t\t\t\t'event': 'form_submit',\n\t\t\t\t\t\t\t'lastAsset': 'Flybuys Data-Driven Loyalty Strategy (APAC Webinar)',\n\t\t\t\t\t\t\t'formSubmittedPage': window.location.href,\n\t\t\t\t\t\t\t'salesforceCampaignID': 'Unlocking Growth Through Engagement: Flybuys\u2019 Data-Driven Loyalty Strategy',\n\t\t\t\t\t\t\t'formType': 'gated',\n\t\t\t\t\t\t\t'gatedContentType': gatedContentType\n\t\t\t\t\t\t});\n\n\t\t\t\t\t\tlocalStorage.setItem('hasSubmittedForm', 'true');\n\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t\t\t\tfunction revealInnerGate($form) {\n\t\t\t\t\t\tif ($form[0].closest('.block-im-quiz')) {\n\t\t\t\t\t\t\t$form[0].closest('.hs-form-sticky-wrap').classList.add('hidden');\n\t\t\t\t\t\t\t$form[0].closest('.block-im-quiz').querySelector('.im-quiz-finish-screen').classList.remove('hidden');\n\t\t\t\t\t\t\t$form[0].closest('.block-im-quiz').querySelector('.quiz-inner').classList.remove('hidden');\n\t\t\t\t\t\t\t$form[0].closest('.block-im-quiz').querySelector('.restart').style.display = 'inline-block';\n\t\t\t\t\t\t}\n\n\n\t\t\t\t\t}\n\n\t\t\t\t\tfunction revealGatedContent() {\n\t\t\t\t\t\t\/\/console.log('content has been revealed');\n\t\t\t\t\t\tdocument.body.classList.remove('gated-lock-screen');\n\t\t\t\t\t\tdocument.documentElement.classList.remove('gated-lock-screen');\n\t\t\t\t\t}\n\n\t\t\t\t\tfunction revealPopupPdf($form) {\n\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.submitted-message-custom').classList.remove('hidden');\n\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.submitted-message').classList.add('hidden');\n\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.hs-form-title').classList.add('hidden');\n\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.more-content').classList.add('hidden');\n\t\t\t\t\t\tsetTimeout(() => {\n\t\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.submitted-message-custom .header-cta-button').click();\n\t\t\t\t\t\t}, 3000);\n\t\t\t\t\t}\n\n\t\t\t\t\tfunction revealPopupVideo($form) {\n\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.play-btn.modal-trigger.form-to-video').click();\n\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.form-to-video-wrapper').classList.remove('hidden');\n\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.submitted-message').classList.add('hidden');\n\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.hs-form-title').classList.add('hidden');\n\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').classList.add('to-video');\n\t\t\t\t\t}\n\n\t\t\t\t\tfunction revealFooterPopupVideo() {\n\t\t\t\t\t\tdocument.querySelector('.play-btn.modal-trigger.form-to-video.footer-cta').click();\n\t\t\t\t\t\tdocument.querySelector('.form-to-video-wrapper.footer-cta').classList.remove('hidden');\n\t\t\t\t\t\tdocument.querySelector('.hs-form-title.footer-cta').classList.add('hidden');\n\t\t\t\t\t\tdocument.querySelector('.hs-form-sticky-wrap.footer-cta-popup-video .block-hubspot-form').classList.add('to-video');\n\t\t\t\t\t\tvar submittedMessages = document.querySelectorAll('.submitted-message');\n\t\t\t\t\t\tsubmittedMessages.forEach(function(submittedMessage) {\n\t\t\t\t\t\t\tsubmittedMessage.classList.add('hidden');\n\t\t\t\t\t\t});\n\t\t\t\t\t}\n\n\t\t\t\t\tfunction gotoScorecard(data) {\n\n\t\t\t\t\t\tvar baseURL = '';\n\t\t\t\t\t\tvar thankYouURLParams = [];\n\t\t\t\t\t\tthankYouURLParams['first_name'] = data.submissionValues.firstname ? data.submissionValues.firstname : '';\n\t\t\t\t\t\tthankYouURLParams['last_name'] = data.submissionValues.lastname ? data.submissionValues.lastname : '';\n\t\t\t\t\t\tthankYouURLParams['email'] = data.submissionValues.email ? data.submissionValues.email : '';\n\t\t\t\t\t\tthankYouURLParams['phone_number'] = data.submissionValues.phone ? data.submissionValues.phone : '5555555555';\n\n\t\t\t\t\t\tthankYouURLParams = Object.entries(thankYouURLParams);\n\t\t\t\t\t\tvar queryString = thankYouURLParams.map(([key, value]) =>\n\t\t\t\t\t\t\t`${encodeURIComponent(key)}=${encodeURIComponent(value)}`).join('&');\n\n\n\t\t\t\t\t\tvar finalThankyouURL = `${baseURL}?${queryString}&suppress_fields`;\n\n\t\t\t\t\t\twindow.open(finalThankyouURL, '_blank');\n\n\t\t\t\t\t}\n\t\t\t\t\t\/\/ Returns the redirect URL needed for the Hubspot form\n\t\t\t\t\tfunction generateThankYouURL(customURL, formType, gatedContentType, gatedAsset, $form) {\n\t\t\t\t\t\t\/\/ Check if custom Thank You URL is needed\n\t\t\t\t\t\tif (!customURL) {\n\t\t\t\t\t\t\tvar baseURL =\n\t\t\t\t\t\t\t\t'https:\/\/inmoment.com\/en-nz\/thank-you\/?';\n\t\t\t\t\t\t\tvar thankYouURLParams = [];\n\n\t\t\t\t\t\t\tif (formType === 'gated') {\n\t\t\t\t\t\t\t\tif (gatedContentType === 'pdf') {\n\t\t\t\t\t\t\t\t\tthankYouURLParams['type'] = 'asset';\n\t\t\t\t\t\t\t\t\t\/\/ Gated content needs to be attachment URL\n\t\t\t\t\t\t\t\t\tthankYouURLParams['asset'] = gatedAsset;\n\t\t\t\t\t\t\t\t} else if (gatedContentType === 'video') {\n\t\t\t\t\t\t\t\t\tthankYouURLParams['type'] = 'video';\n\t\t\t\t\t\t\t\t\t\/\/ Gated content needs to be attachment URL\n\t\t\t\t\t\t\t\t\tthankYouURLParams['asset'] = gatedAsset;\n\t\t\t\t\t\t\t\t} else if (gatedContentType === 'popupVideo') {\n\t\t\t\t\t\t\t\t\treturn false;\n\t\t\t\t\t\t\t\t} else if (gatedContentType === 'contentReveal') {\n\t\t\t\t\t\t\t\t\treturn false;\n\t\t\t\t\t\t\t\t} else if (gatedContentType === 'heroCTAPopupVideo') {\n\t\t\t\t\t\t\t\t\treturn false;\n\t\t\t\t\t\t\t\t} else if (gatedContentType === 'footerCTAPopupVideo') {\n\t\t\t\t\t\t\t\t\treturn false;\n\t\t\t\t\t\t\t\t} else if (gatedContentType === 'popupPdf') {\n\t\t\t\t\t\t\t\t\treturn false;\n\t\t\t\t\t\t\t\t} else if (gatedContentType === 'innerGate') {\n\t\t\t\t\t\t\t\t\treturn false;\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t\/\/console.log('gatedAsset -> ', gatedAsset);\n\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\tif (formType === 'demo') {\n\t\t\t\t\t\t\t\tthankYouURLParams['type'] = 'contact';\n\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\tif (formType === 'contact') {\n\t\t\t\t\t\t\t\tthankYouURLParams['type'] = 'contact';\n\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\tif (formType === 'event') {\n\t\t\t\t\t\t\t\tthankYouURLParams['type'] = 'event';\n\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\t\/\/console.log('thankYouURLParams -> ', thankYouURLParams);\n\t\t\t\t\t\t\t\/\/ Construct the query string by joining the key-value pairs\n\t\t\t\t\t\t\tthankYouURLParams = Object.entries(thankYouURLParams);\n\n\t\t\t\t\t\t\tvar queryString = thankYouURLParams.map(([key, value]) =>\n\t\t\t\t\t\t\t\t`${encodeURIComponent(key)}=${encodeURIComponent(value)}`).join('&');\n\n\t\t\t\t\t\t\t\/\/console.log('queryString -> ', queryString);\n\t\t\t\t\t\t\t\/\/ Combine the base URL with the query string\n\t\t\t\t\t\t\tvar finalThankyouURL = `${baseURL}${queryString}`;\n\n\t\t\t\t\t\t\t\/\/console.log('finalThankyouURL -> ', finalThankyouURL);\n\t\t\t\t\t\t\treturn finalThankyouURL;\n\t\t\t\t\t\t} else {\n\t\t\t\t\t\t\t\/\/console.log('customURL -> ', customURL);\n\t\t\t\t\t\t\treturn customURL;\n\t\t\t\t\t\t}\n\t\t\t\t\t}\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\tif (document.querySelector('#hubspot-form-69e4aa2e204e4')) {\n\t\t\t\t\t\t\t\t\tvar observer = new IntersectionObserver(function(el) {\n\t\t\t\t\t\t\t\t\t\t\tel = el[0] ? el[0] : el;\n\t\t\t\t\t\t\t\t\t\t\tif (el.isIntersecting) {\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tfunction mktoFormLoaded(form) {\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tvar formEl = form.getFormElem();\n\t\t\t\t\t\t\tconsole.log('mktoform', form, formEl[0].querySelector(\"style\"))\n\t\t\t\t\t\t\t\/\/MktoForms2.whenReady(function() {onFormReadyFunction(formEl)});\n\t\t\t\t\t\t\tdocument.getElementById('mktoForms2BaseStyle').remove();\n\t\t\t\t\t\t\tdocument.getElementById('mktoForms2ThemeStyle').remove();\n\t\t\t\t\t\t\tformEl[0].querySelector(\"style\").remove();\n\t\t\t\t\t\t\tconsole.log(formEl[0].querySelector(\"style\"))\n\n\t\t\t\t\t\t\tonFormReadyFunction(formEl);\n\n\t\t\t\t\t\t\tformEl[0].querySelector('[type=\"submit\"]').innerText = 'Watch now';\n\n\n\t\t\t\t\t\t\tif(formEl[0].closest('.block-hubspot-form').querySelector('.skeleton-loader'))\n\t\t\t\t\t\t\t\tformEl[0].closest('.block-hubspot-form').querySelector('.skeleton-loader').style.display = 'none';\n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\tform.onSubmit(function() {onFormSubmitFunction(formEl)});\n\t\t\t\t\t\t\tform.onSuccess(function() {\n\t\t\t\t\t\t\t\tonFormSuccessFunction(formEl);\n\t\t\t\t\t\t\t\twindow.location.assign(generateThankYouURL('',\n\t\t\t\t\t\t\t\t\t'gated', 'video',\n\t\t\t\t\t\t\t\t\t'https%3A%2F%2Fvimeo.com%2F1140641635%2F985835c8e9'));\n\n\t\t\t\t\t\t\t\treturn false;\n\n\t\t\t\t\t\t\t});\n\t\t\t\t\t\t\t\/\/onFormSubmitFunction($form);\n\t\t\t\t\t\t\t\/\/onFormSuccessFunction($form, data);\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t}\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tif(document.getElementById('mktoForm_2179') && !document.getElementById('mktoForm_2179' ).innerHTML.trim())\n\t\t\t\t\t\t\t\tMktoForms2.loadForm(\"\/\/go.forsta.com\", \"972-OEC-621\", 2179, mktoFormLoaded);\n\n\t\t\t\t\t\treturn;\n\t\t\t\t\t\t\n\t\t\t\t\t\t\/\/ Main hubspot code\n\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\tportalId: \"1787915\",\n\t\t\t\t\t\t\tlocale: \"en\",\n\t\t\t\t\t\t\ttarget: \"#hubspot-form-69e4aa2e204e4 .form_target\",\n\t\t\t\t\t\t\tcss: '',\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tredirectUrl: generateThankYouURL('',\n\t\t\t\t\t\t\t\t\t'gated', 'video',\n\t\t\t\t\t\t\t\t\t'https%3A%2F%2Fvimeo.com%2F1140641635%2F985835c8e9'),\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tformId: \"32e872b5-396b-4da6-905d-57c7e16b5b15\",\n\t\t\t\t\t\t\tmanuallyBlockedEmailDomain: [\"mailinator.com\",\"mailor.com\",\"yahoi.co.uk\",\"art.suez.edu.eg\",\"eol.com\",\"info.com\",\"weizixu.com\",\"naymedia.com\",\"compny.com\",\"linator.com\",\"edu.com\",\"mailinaor.com\",\"sportrid.comm\",\"tufufacenurimyv.com\",\"eeeqwe2.com\",\"armyspy.com\",\"info.net\",\"hinoon.com\",\"ainator.com\",\"busniess.com\",\"GMAIL1.com\",\"alright.com\",\"example.com\",\"poverts.com\",\"mailt.com\",\"apxby.com\",\"gmail.com\",\"yahoo.com\",\"hotmail.com\",\"live.com\",\"aol.com\",\"outlook.com\",\"qq.com\",\"comcast.com\",\"icloud.com\",\"ctpagent.com\",\"wesolvecx.com\",\"getthematic.com\",\"merkle.com\",\"getlocalmeasure.com\",\"localmeasure.com\",\"asknicely.com\",\"nielseniq.com\",\"momentive.com\",\"reputation.com\",\"zenloop.com\",\"eloquant.com\",\"hellocustomer.com\",\"skeepers.io\",\"yabble.com\",\"resonate.com.au\",\"smg.com\",\"altointelligence.co.uk\",\"altointelligence.com\",\"auracorp.com\",\"bareinternational.com\",\"bestmark.com\",\"blauw.com\",\"clarabridge.com\",\"concentrix.com\",\"concur.com\",\"confirmit.com\",\"copytimize.com\",\"critizr.com\",\"crowdicity.com\",\"customerradar.com\",\"customersat.com\",\"gallup.com\",\"getfeedback.com\",\"gfk.com\",\"globis-consulting.de\",\"glowfeed.com\",\"insync.com.au\",\"intervista.ch\",\"iperceptions.com\",\"jacada.com\",\"ka-brandresearch.com\",\"kantar.com\",\"kantartns.com\",\"kunden-insights.de\",\"link.ch\",\"livinglens.tv\",\"Loyalty360.org\",\"management-consult.de\",\"medallia.com\",\"morpace.com\",\"nice.com\",\"niceincontact.com\",\"op2ma.com.au\",\"opinionlab.com\",\"oracle.com\",\"pangealabs.com\",\"pidas.com\",\"potentiate.com\",\"quadient.com\",\"qualtrics.com\",\"questback.com\",\"rateitapp.com\",\"rateitapp.com.au\",\"responsetek.com\",\"rightnow.com\",\"salesforce.com\",\"sap.com\",\"satmetrix.com\",\"slmedien.de\",\"smg.com\",\"sphanalytics.com\",\"stellarbpo.com\",\"stellarxm.com\",\"strikedeck.com\",\"surveygizmo.com\",\"surveymonkey.com\",\"tele-research.de\",\"themsrgroup.com\",\"tns-global.com\",\"tns-infratest.com\",\"tnsglobal.com\",\"touchpointgroup.com\",\"ttr-group.de\",\"united-research.com\",\"usabilla.com\",\"verint.com\",\"vovici.com\",\"walkerinfo.com\",\"zendesk.com\",\"zingle.com\"],\n\n\t\t\t\t\t\t\t\t\t\t\t\t\/\/ Arbitrary in case there are two of same form on page\n\t\t\t\t\t\t\t\t\t\t\t\tformInstanceId: \"hubspot-form-69e4aa2e204e4\",\n\n\n\n\t\t\t\t\t\t\t\t\t\t\t\tonFormReady: function($form) {\n\t\t\t\t\t\t\t\t\t\t\t\t\tonFormReadyFunction($form);\n\t\t\t\t\t\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t\t\t\t\t\tonBeforeFormSubmit: function($form) {\n\t\t\t\t\t\t\t\t\t\t\t\t\tonBeforeFormSubmitFunction($form);\n\t\t\t\t\t\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t\t\t\t\t\tonFormSubmit: function($form) {\n\t\t\t\t\t\t\t\t\t\t\t\t\tonFormSubmitFunction($form);\n\t\t\t\t\t\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t\t\t\t\t\tonFormSubmitted: function($form, data) {\n\t\t\t\t\t\t\t\t\t\t\t\t\tonFormSuccessFunction($form, data);\n\n\t\t\t\t\t\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t\t\t\t\t\tsubmitText: \"Watch now\",\n\t\t\t\t\t\t\t\t\t\t\t});\n\n\t\t\t\t\t\t\t\t\t\t\t observer.unobserve(el.target);\n\t\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t}, {\n\t\t\t\t\t\t\t\t\troot: null,\n\t\t\t\t\t\t\t\t\trootMargin: '0px 0px 50% 0px',\n\t\t\t\t\t\t\t\t\tthreshold: 0.1\n\t\t\t\t\t\t\t\t});\n\n\t\t\t\t\t\t\tvar targetElement = document.querySelector('#hubspot-form-69e4aa2e204e4'); observer.observe(targetElement.parentElement);\n\t\t\t\t\t\t}\n\n\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t\t\t\t}) \/\/ on hs script loaded\n\t\t\t<\/script>\n\n\n\t\t\t\n\n\t\t\t\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t<form id=\"mktoForm_2179\" ><\/form>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hidden form-to-video-wrapper  \">\n\t\t\t\t\t\t<button type=\"button\" class=\"play-btn modal-trigger form-to-video bg-tsunami  \" data-toggle=\"modal\" data-target=\".video-content-1333322210hubspot-form-69e4aa2e204e4\" data-url=\"\">Play Video<\/button>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n<p><\/p>\n","protected":false},"featured_media":95176,"template":"template-lp.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-95180","lp","type-lp","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/lp\/95180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/lp"}],"about":[{"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/types\/lp"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/lp\/95180\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/media\/95176"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/media?parent=95180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}