Mindshare Technologies, a leader in Voice of the Customer technologies, has acquired Empathica – a leading global provider of social Customer Experience Management (CEM) solutions. The acquisition – which was announced on Thursday establishes Mindshare as the largest VoC provider in the food services and retail industries.Empathica’s social CEM and social media technology will be incorporated with Mindshare’s industry-leading VoC platform and extensive text analytics solutions, positioning Mindshare to consolidate and lead the VoC market. With Empathica, Mindshare will serve more than 200,000 locations and business units worldwide. Since inception, the companies will have collected more than 300 million customer reviews combined by the end of 2013. Mindshare will also significantly expand its national and international footprint through Empathica’s strong presence in both North America and Europe. read more »