May 14, 2013 | QSRWeb.com
Relaxed travel restrictions and a desire to experience the West firsthand are fueling a boom in foreign tourism, driving more than 1 million Chinese visitors to the U.S. each year. But while hungry foreign travelers are eager to sample American fare, many restaurants are falling short — and failing to cash in on what may be one of the biggest up-and-coming trends in foodservice. In today’s economy, the best restaurants rely on listening to (and acting upon) customer feedback as one of the primary drivers of business growth. Starting with insights collected across a range of channels, these eateries design and redesign their dining experiences to meet the constantly changing needs of their patrons. read more »