Case Study

Client Story: KARL STORZ Endoscopy

In the business of medical device manufacturing, the customer experience can be a matter of life and death—especially when it comes to device repairs. Nothing is more important than making sure the device repairs are top quality, and returned to the hospital as quickly as possible. The regional marketing team at KARL STORZ Singapore used Taiwanese customer insights to minimise downtime and make device repairs quicker. The result? An expected 16 per cent improvement to total repair time.

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