{"id":53270,"date":"2021-06-14T18:45:52","date_gmt":"2021-06-14T18:45:52","guid":{"rendered":"https:\/\/inmoment.com\/customer-stories\/hootsuite\/"},"modified":"2025-05-10T01:32:40","modified_gmt":"2025-05-10T07:32:40","slug":"hootsuite","status":"publish","type":"customer-stories","link":"https:\/\/inmoment.com\/en-sg\/customer-stories\/hootsuite\/","title":{"rendered":"Hootsuite"},"content":{"rendered":"\n<p>Hootsuite, the social media management platform for the enterprise, monitored <a href=\"https:\/\/inmoment.com\/en-sg\/xi-terms\/net-promoter-score\/\">Net Promoter Score<\/a> for years before turning to InMoment for make NPS central to continual customer experience improvement. Today, InMoment captures NPS feedback inside the Hootsuite platform and turns it into actionable insights using text analytics. Customer comments are autocategorised using tag hierarchy that enables Hootsuite to easily segment feedback by user group and other business drivers. As a result, the customer <a href=\"https:\/\/inmoment.com\/en-sg\/insights-leaders\/\">insights team<\/a> can collaborate with product management to prioritise improvements that will have the most business impact.<br><br>\u201cInMoment is on the cutting edge, and that helps Hootsuite move forward. Since using InMoment microsurveys in our product we\u2019ve been able to 3x our Net Promoter Score. And, using InMoment has helped me free up my time &#8212; I can be more strategic. It\u2019s so much easier when you have all of the feedback come into one place. You can look at the snapshot view. You can filter. You can triage. Honestly, it\u2019s so much better than going through spreadsheets manually. I never want to do that again.\u201d <br>&#8211; Customer Insights Manager, Hootsuite<\/p>\n\n\n\n<p>Watch the video to get the full story. <\/p>\n","protected":false},"featured_media":26265,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"industry":[245,626],"region":[],"class_list":["post-53270","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","industry-b2b-en-sg","industry-technology-en-sg"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/en-sg\/wp-json\/wp\/v2\/customer-stories\/53270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/en-sg\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/inmoment.com\/en-sg\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/en-sg\/wp-json\/wp\/v2\/customer-stories\/53270\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/en-sg\/wp-json\/wp\/v2\/media\/26265"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/en-sg\/wp-json\/wp\/v2\/media?parent=53270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inmoment.com\/en-sg\/wp-json\/wp\/v2\/categories?post=53270"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/en-sg\/wp-json\/wp\/v2\/industry?post=53270"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/inmoment.com\/en-sg\/wp-json\/wp\/v2\/region?post=53270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}