{"id":95116,"date":"2025-10-29T16:59:23","date_gmt":"2025-10-29T22:59:23","guid":{"rendered":"https:\/\/inmoment.com\/event\/flybuys-data-driven-loyalty-strategy\/"},"modified":"2025-11-25T21:25:23","modified_gmt":"2025-11-26T04:25:23","slug":"flybuys-data-driven-loyalty-strategy","status":"publish","type":"event","link":"https:\/\/inmoment.com\/en-sg\/event\/flybuys-data-driven-loyalty-strategy\/","title":{"rendered":"Unlocking Growth Through Engagement: Flybuys\u2019 Data-Driven Loyalty Strategy"},"content":{"rendered":"<section id=\"register\" class=\"content-block events-hero-block alignfull has-background image-as-background background-position-center background-size-cover has-overlay-mode-\" style=\" background-image: url(https:\/\/inmoment.com\/wp-content\/uploads\/2022\/09\/ei-hero-background.svg)\">\t\t<div class=\"events-hero-block-inner two_cols\">\n\t\t\t\t<div class=\"bg-floater\" style=height:150px; ><\/div>\n\n\t\t\t\t<div class=\"container events-hero-block-container col-class-center\">\n\t\t\t\t\t<div class=\"events-hero-block-content events-with-bar-in-hero\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h5 class=\"event-single-title-eyebrow\">\n\t\t\t\t\t\t\t\tWebinar\t\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"event-single-title color-albatross\">Unlocking Growth Through Engagement: Flybuys\u2019 Data-Driven Loyalty Strategy<\/h1>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"events-bar\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"events-bar-item\">\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"events-bar-item-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg width=\"29\" height=\"35\" viewBox=\"0 0 29 35\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <path d=\"M14.3049 32.3246L18.8133 26.4757C21.2468 23.0534 23.2904 19.3979 24.3044 15.5712C25.6304 10.5468 23.7428 4.51122 17.7993 2.33344C17.6433 2.27122 17.4717 2.22455 17.3157 2.16233C15.9741 1.75789 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class=\"events-bar-item-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t26 November 2025\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"events-bar-item\">\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"events-bar-item-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg width=\"30\" height=\"36\" viewBox=\"0 0 30 36\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g clip-path=\"url(#clip0_803_82)\"> <path d=\"M5.09961 7.92272V0.47168H22.7064V7.92744\" stroke=\"#001D30\" stroke-width=\"2\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/> <path d=\"M22.7064 28.0679V35.5284H5.09961V28.0726\" stroke=\"#001D30\" stroke-width=\"2\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/> <path d=\"M13.9032 31.3426C21.3194 31.3426 27.3315 25.3679 27.3315 17.9977C27.3315 10.6275 21.3194 4.65283 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SGT\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"events-hero-block-col-2\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/section>\n\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Customer engagement isn\u2019t just a buzzword at <a href=\"https:\/\/flybuys.com.au\" target=\"_blank\" rel=\"noopener\">Flybuys<\/a>\u2014it\u2019s a key driver of its business strategy. By forecasting financial outcomes based on anticipated member behaviour, Flybuys places engagement at the heart of its growth model.<\/p>\n\n\n\n<p>In this webinar, <strong>Candice Liew<\/strong>, <em>Head of Customer Strategy &amp; Experience<\/em>, will explore how Flybuys pinpoints the \u201cengagement tipping point\u201d\u2014the specific cadence of point-earning activity that transforms casual users into loyal advocates. Through a deep dive into customer data and behavioural insights, Candice will reveal how Flybuys balances perceived value with effort, keeps members motivated, and ensures the loyalty program drives both customer satisfaction and commercial success.<\/p>\n\n\n\n<p>Join us to learn how Flybuys uses these customer insights to shape program design, refine financial forecasting, and sustain long-term member engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What you\u2019ll learn:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How Flybuys connected customer behaviour with financial forecasting and commercial outcomes<\/li>\n\n\n\n<li>How Flybuys identifies the critical engagement threshold that drives long-term customer loyalty<\/li>\n\n\n\n<li>Strategies for determining the most valuable components of your customers\u2019 experience<\/li>\n\n\n\n<li>Insight into how Flybuys connects customers\u2019 experience to the enterprise P&amp;L<\/li>\n<\/ul>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"speaker\">Meet Your Speaker:<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-thumbnail\"><img decoding=\"async\" width=\"150\" height=\"150\" loading=\"lazy\" loading=\"lazy\" loading=\"lazy\" src=\"https:\/\/inmoment.com\/wp-content\/uploads\/2025\/10\/candice-liew-150x150.png\" alt=\"Candice Liew\" class=\"wp-image-95101\" srcset=\"https:\/\/inmoment.com\/wp-content\/uploads\/2025\/10\/candice-liew-150x150.png 150w, https:\/\/inmoment.com\/wp-content\/uploads\/2025\/10\/candice-liew-300x300.png 300w, https:\/\/inmoment.com\/wp-content\/uploads\/2025\/10\/candice-liew-1024x1024.png 1024w, https:\/\/inmoment.com\/wp-content\/uploads\/2025\/10\/candice-liew-768x768.png 768w, https:\/\/inmoment.com\/wp-content\/uploads\/2025\/10\/candice-liew-1080x1080.png 1080w, https:\/\/inmoment.com\/wp-content\/uploads\/2025\/10\/candice-liew.png 1200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n\n\n\n<p><strong>CANDICE LIEW<\/strong><br><em>Head of Customer Strategy and Experience<\/em><br><a href=\"https:\/\/flybuys.com.au\" target=\"_blank\" rel=\"noopener\">Flybuys<\/a><\/p>\n\n\n\n<p>Candice is a highly experienced product and marketing executive with over 15 years in the financial services and health industry.\u202fCandice is passionate about creating shared value where customer outcomes can be directly linked to company performance. She enjoys uncovering customers\u2019 needs and understanding their behaviours to deliver compelling and relevant propositions that will deliver value to both the customers and organisations.<\/p>\n\n\n\n<p>Candice\u2019s professional experience includes product and marketing roles with Aware Super, Colonial First State, the <em>Head of Vitality<\/em> for AIA Australia, the <em>Chief Marketing Officer<\/em> for Defence Health and most recently Flybuys as their <em>Head of Customer Strategy &amp; Experience<\/em>.\u202f<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"margin-top:75px;\"><\/div>\n","protected":false},"featured_media":95125,"template":"","meta":{"_acf_changed":true,"footnotes":""},"event_type":[975],"class_list":["post-95116","event","type-event","status-publish","has-post-thumbnail","hentry","event_type-webinar-3-en-sg"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/en-sg\/wp-json\/wp\/v2\/event\/95116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/en-sg\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/inmoment.com\/en-sg\/wp-json\/wp\/v2\/types\/event"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/en-sg\/wp-json\/wp\/v2\/event\/95116\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/en-sg\/wp-json\/wp\/v2\/media\/95125"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/en-sg\/wp-json\/wp\/v2\/media?parent=95116"}],"wp:term":[{"taxonomy":"event_type","embeddable":true,"href":"https:\/\/inmoment.com\/en-sg\/wp-json\/wp\/v2\/event_type?post=95116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}