{"id":13253,"date":"2020-06-17T00:00:00","date_gmt":"2020-06-17T00:00:00","guid":{"rendered":"https:\/\/prodim2020.wpengine.com\/news\/inmoment-appoints-tony-weisman-former-cmo-of-dunkin-brands-to-board-of-directors\/"},"modified":"2020-06-17T00:00:00","modified_gmt":"2020-06-17T00:00:00","slug":"inmoment-appoints-tony-weisman-former-cmo-of-dunkin-brands-to-board-of-directors","status":"publish","type":"news","link":"https:\/\/inmoment.com\/en-sg\/news\/inmoment-appoints-tony-weisman-former-cmo-of-dunkin-brands-to-board-of-directors\/","title":{"rendered":"InMoment Appoints Tony Weisman, Former CMO of Dunkin\u2019 Brands, to Board of Directors"},"content":{"rendered":"

\u2014Highly successful brand expert advocates \u2018memorable experiences at every touchpoint\u2019 as the critical focus for every business leader<\/span><\/i><\/p>\n

SALT LAKE CITY (June 17, 2020) \u2014 InMoment\u00ae, the leading provider of Experience Intelligence (XI)\u2122, today announced the addition of Tony Weisman to its board of directors. Tony is a leading expert in brand and marketing strategy, and a proponent of creating a positive brand experience across all consumer touchpoints.\u00a0<\/span><\/p>\n

Tony has decades of driving forward-thinking digital, brand and customer marketing for the world\u2019s top brands\u2014including a highly successful tenure at Dunkin\u2019 Brands where he reimagined the brand experience and famously dropped \u2018donuts\u2019 from the name. His experience has informed a belief that every touchpoint along the customer journey should be frictionless and create customer delight.\u00a0<\/span><\/p>\n

Tony joins InMoment to share his vision, passion, and drive to help other leading brands create a better customer journey. He will work with InMoment\u2019s executive leadership, product and expert services teams to influence solution offerings, including customer journey analytics, data and reporting, customer engagement methods, and feedback opportunities.\u00a0<\/span><\/p>\n

\u201cCustomers want a positive, frictionless experience at every interaction with a brand,\u201d said Tony Weisman. \u201cThat\u2019s why I\u2019m a believer in the InMoment vision and approach\u2014one that is transformational for business leaders because they can connect the data they have with the actions they should take to impact important moments in the customer journey.\u201d<\/span><\/p>\n

Tony Weisman has held numerous leadership positions throughout his career including chief marketing officer (CMO) for Dunkin\u2019 Brands and CEO of DigitasLbi North America, a global digital and brand agency with thousands of employees. He was president of Digitas\u2019 Boston, Chicago, Detroit, and San Francisco offices. Prior to that he was CMO of DraftFCB Chicago and held various roles for over 19 years at famed agency, Leo Burnett. Tony holds a B.A. in political science from Brown University and executive education from Northwestern University.\u00a0<\/span><\/p>\n

\u201cTony is a highly credentialed CMO who has driven the success of some of the world\u2019s best brands,\u201d said Andrew Joiner, CEO of InMoment. \u201cI love the passion and expertise he brings to our team. With more CMOs being tasked to manage the customer experience, the timing is ideal to have Tony\u2019s influence at InMoment\u2014including his strong advocacy that a positive brand experience should permeate the entire lifecycle of the customer journey.\u201d<\/span><\/p>\n

About InMoment<\/b><\/p>\n

InMoment\u00ae helps organizations deliver more valuable and inspiring experiences to their customers and employees at every moment in their journey. Our clients gain the wisdom of our experts\u2014who bring deep domain knowledge in experience design and delivery\u2014coupled with our award-winning Experience Intelligence (XI)\u2122 platform that continually analyzes and evaluates enterprise experience data and customer feedback. Recognized as a leader and innovator in our sector, we collaborate with the world\u2019s leading brands to attract, engage and retain their customers. We are fiercely proud that our clients continually tell us they love the experience of working with our company, as we constantly stretch to exceed their expectations. Take a moment, and learn more at inmoment.com<\/span><\/p>\n","protected":false},"featured_media":6219,"template":"","meta":{"_acf_changed":false,"footnotes":""},"news_type":[326],"class_list":["post-13253","news","type-news","status-publish","has-post-thumbnail","hentry","news_type-press-release-en-sg"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/en-sg\/wp-json\/wp\/v2\/news\/13253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/en-sg\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/inmoment.com\/en-sg\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/en-sg\/wp-json\/wp\/v2\/news\/13253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/en-sg\/wp-json\/wp\/v2\/media\/6219"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/en-sg\/wp-json\/wp\/v2\/media?parent=13253"}],"wp:term":[{"taxonomy":"news_type","embeddable":true,"href":"https:\/\/inmoment.com\/en-sg\/wp-json\/wp\/v2\/news_type?post=13253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}