2020 InMoment eNVy Awards

Vehicle Awards

The second annual InMoment (formerly MaritzCX) eNVy awards recognize 2019 model year vehicles that have outperformed their competitors in delivering on buyer expectations based on experiences, shopping and buying patterns, and feature preferences as identified in the InMoment New Vehicle Customer Study (NVCS).

All winners were ranked on customer response ratings of their vehicles’ ability to deliver on the five most common reasons for purchase:










Ownership Cost

The eNVy Award Winners Are:

Premium Market Vehicle Segment Winners

Small Car / Audi A4/S4

Mid Car / Audi RS 5

Large Car | Genesis G90

Small SUV | Audi SQ5

Mid SUV | Mercedes Benz GLE

Large SUV | BMW X7

Mass Market Vehicle Segment Winners

Sports Car | Dodge Challenger

Compact Car | Volkswagen Beetle

Small Car | Volkswagen Jetta

Mid Car | Volkswagen Arteon

Large Car | Nissan Maxima

Small SUV | Mazda CX-5

Mid SUV | Chevrolet Blazer

Large SUV | Nissan Armada

Compact Van | Chrysler Pacifica

Small Pickup | Honda Ridgeline

Full-Size Light Duty Pickup | Nissan Titan

Full-Size Heavy Duty Pickup | Ford F-350 Super Duty

Plug-in Hybrid/All Electric Vehicle Segment

Tesla Model 3

Kudos to this year’s award winners! If you’re an OEM and would like to get access to the New Vehicle Customer Study please contact your InMoment sales representative or contact Shawn St. Clair our syndicated research lead at shawn.st.clair@inmoment.com.

The eNVy awards are based on new vehicle buyers’ independent feedback of verified vehicle owners via NVCS. The final eNVy award scores were calculated using NVCS independent feedback and segment-specific importance weights. Only 2019 model year vehicles were included, and each vehicle required a minimum of 100 ratings to be included in the rankings. For 2019, a new vehicle segment was added that contained plug-in hybrid and all-electric models. The InMoment New Vehicle Customer Study (formerly MaritzCX) is one of the most trusted and most used new vehicle buyer behavior studies in the automotive industry. For over 50 years, this study has given automotive manufacturers and suppliers insight into vehicle shopping and buying patterns to serve as a roadmap for vehicle design and marketing activities. With 290,000 domestic and 50,000 Canadian responses from buyers and lessees of approximately 325 vehicle types, automotive manufacturers are able to cost-effectively leverage a massive amount of current and historical insight from this long-standing study. The eNVy awards recognize vehicle manufacturers in the United States. Award recipients are determined based on a full year of NVCS score responses from thousands of buyers who purchased new 2019 model year vehicles.

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