June 7, 2012 | Marketing Week – UK
Article Excerpt:
Valentine’s cards, dinners in marquees and talks from the founders of big business are all ways that brands are rewarding their staff, as well as more traditional gift vouchers.
Incentivising staff has never been more important than in today’s tough economic climate, because although businesses need staff to be more productive, many have had to cut back on bonuses and pay rises. read more »