Point of View

How Good Storytelling Inspires Executive Buy-In

If you’re looking to expand your customer experience (CX) initiatives, then you will need to get executive buy-in. Your presentation will need to convince the c-suite that your programme can solve major business problems. But that’s when you can employ a familiar, powerful tool: story telling.

In his latest Point of View article, expert Simon Fraser breaks down a proven framework for developing a story-based presentation that will get you the executive support you need to take action and empower Experience Improvement!

Read more below.

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