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On the heels of its recent rebranding initiative, Taco John’s has added InMoment’s cloud-based customer experience optimization platform to support Tell TJ, Taco John’s guest satisfaction survey program.
The recent make-over came from information gleaned from customer surveys. “This insight led to ‘Unwrap the Original,’ our new brand position. ‘Unwrap the Original’ celebrates originality both within the brand and our guests,” says Billie Jo Waara, Chief Marketing Officer for Taco John’s®. “It’s a tribute to owning a style and flavor that’s all your own. Even more, it’s a call to action for guests to unwrap something new and develop a connection with Taco John’s.”