Building a CX Business Case for Your CFO
Let’s be frank—establishing a customer experience (CX) program’s ROI is one of the challenges that practitioners, and the organizations they serve, face in the current experience landscape. Across all businesses, the entire C-Suite leadership team is looking to validate programs by asking one question: what is the financial impact of my CX investment?
Join Stacy Bolger, VP of Global Employee Experience, at InMoment as she answers that question, and learn more about:
- Why it’s so important to understand your CFO’s mindset
- How to prove that customer experience is business critical and not just “nice to have”
- Why ROI is the only conversation that really matters to financial leaders
- What strategies you can put in place to realize the full potential of your program
