“As most experience practitioners can attest, telling the story of Experience Improvement (XI) can be surprisingly difficult. Between an acute need to prove ROI and, frankly, the human mind’s aversion to information retention, finding a point of ingress when storytelling isn’t always as simple as gesturing toward numbers. However, it’s important to remember that our brains are hardwired to think in narratives, and therein lies a means of telling effective stories to executives or, really, any stakeholder.”
– Simon Fraser, InMoment VP of Customer Experience Strategy

Hear more from InMoment’s Simon Fraser as he explains how to tell the story of Experience Improvement (XI) to win over executives. Learn how to guide business leaders through the benefits of XI with this free guide.