XI Forum Atlanta | May 10th, 2022
Designing, Actioning, and Proving an ROI-Focused Experience Program
Whether your program is new to your organization or if your approach to the customer and employee experience is embedded in your culture, you likely have your eye on the holy grail: CX ROI.
Achieving a return on your experience investment is an ongoing process, one that must constantly evolve with the market. And since our world has done quite a bit of evolving in the past few years, InMoment’s first in-person regional event since 2020 will be a master class in proving CX value in this new reality.
On May 10, 2022 from 8:00am – 1:00pm, you’re invited to join InMoment experts and a group of your peers for a half day of learning, networking, and fun at the Salesforce Tower in Atlanta. Learn more details below!
8:00-9:00 Breakfast & Networking: Sign in and enjoy pastries and conversation with fellow event attendees
9:00- 9:20 Event Kick Off: The State of Experience ROI & How We Can Bridge the Gap with Brian Clark, Chief Commercial Officer at InMoment
9:20-9:30 Quick Stretch
9:30 – 10:15 Experience ROI Workshop Part 1: Connecting Efforts to Acquisition & Retention
10:30-11:15 Experience ROI Workshop Part 2: Driving Growth & Reducing Cost to Serve
11:15-11:50 Best Practices Deep Dive: Socializing Successes & Encouraging Buy-in
11:50-12:00 Event Wrap Up
12:00-1:00 Lunch, Networking, Additional Remarks from Lee Pressley, SVP Sales at InMoment
Brian Clark, EVP, Chief Commercial Officer at InMoment
Brian lends over a decade of sales and customer success experience to InMoment as the company’s Executive Vice President of Customers and Solutions.
Prior to joining InMoment, Brian spent many years contributing his considerable talent to SiriusDecisions as Global SVP of Sales and Customer Success, most recently, leading the sale of SiriusDecisions to Forrester Research. Brian’s world-class experience within customer retention, expansion, consulting, and onboarding made him a natural fit for InMoment, as did his time spent working in several verticals that are also key to the company. He is currently focused on turning all of that expertise into unmatched success for our customers.
Brian earned his B.S. in finance from Wake Forest University and resides in Connecticut.
Jim Katzman, Principal, CX Strategy & Enablement at InMoment
Jim’s wealth of sales and customer experience knowledge makes him an invaluable asset to InMoment. Prior to joining the company as a Principal of CX Strategy & Enablement, Jim accrued valuable experience on both sides of the sales relationship while working for such big names as Verizon, American Online, and Asurion. Jim is adept at using customer feedback to pinpoint deep-rooted problem areas within organizations, and is even more proficient at fixing them.
Eric Smuda, Principal, CX Strategy & Enablement at InMoment
Eric Smuda has built a distinguished career out of turning venerable brands into CX powerhouses. His novel, impassioned approach to customer experience implementation changed the face of the rental car industry, in which he found award-winning ways to connect customers and companies. It’s only fitting, then, that Eric serves as a Principal of CX Strategy & Implementation at InMoment, lending his seasoned perspective to many of the company’s strategies.