News

1 in 5 Shoppers Think Their Retail Loyalties Are Greater Than Their Parents’

InMoment’s new Retail CX Trends report reveals that 1 in 5 shoppers think their retail loyalties are greater than their parents’. “Why might this be? As it turns out, those who feel they’re less loyal than their parents say it’s more a result of greater choice than more information, whereas those who feel their loyalty is greater than their parents point to research over variety as their primary reason.”

Read more at MarketingCharts


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