InMoment’s VP of customer experience strategy, Andrew Park, discusses the importance and value of having meaningful conversations with customers. Most companies go about having these conversations in the form of surveys. While those can be helpful, they still often feel impersonal, and not at all like you’re talking to a trusted friend. “Treat your customers like friends. Let them co-create with you on the products, services, and experiences that will enhance their success with your brand and the problem they are trying to solve,” said Park.Read more at Inc.