Wu joins Empathica with more than a decade’s worth of experience and management in marketing, public relations and corporate communications.
Toronto, Ontario, Canada – June 20, 2011 – Empathica Inc., a leading provider of Customer Experience Management (CEM) solutions to more than 200 of the world’s most respected brands, announced today that Linda Wu has been named Director of Marketing.
In this role, Wu will be responsible for developing and implementing an online marketing strategy that helps facilitate the company’s growth objectives. She will work to enhance the company’s web presence, including the corporate web site, blogs and social media sites, and continue to develop Empathica’s reputation as an industry-leading innovator of CEM solutions.
“We’re thrilled to bring on Linda to help drive Empathica’s online marketing efforts,” said Bruce Warren, VP, Marketing at Empathica. “Her seasoned expertise in the marketing industry, in combination with her experience in technology products, solutions and services, make Linda an ideal individual for this role.”
Wu’s marketing background is rooted in the wireless telecommunications, IT and security industries, with a bent towards spearheading online marketing and lead generation initiatives. Prior to Empathica, Linda held marketing director roles for L-1 Identity Solutions’ Access Control Division and EnterTech Systems, as well as marketing management roles at IntelliResponse, Redknee Solutions and Zi Corporation (now a part of Nuance).
“These are very exciting times in the CEM space and I’m extremely enthused to begin this marketing role at a company as innovative and forward thinking as Empathica,” said Wu. “I plan to leverage my marketing and technology background to help Empathica grow sales and extend our presence in the market.”