Grocery and Hospitality Retail Benefits from 2010 World Cup Feel Good Factor

Birmingham, United Kingdom –June 25, 2010–The 2010 World Cup has lifted consumer spending on groceries and hospitality, according to a survey of almost 250 consumers by Empathica, a customer experience management expert. 24% of respondents are spending more since the World Cup began.

However, the survey has also revealed that 77% of respondents are spending the same or less than they were before the World Cup began on June 11th.

Gary Topiol, Managing Director at Empathica, said, “Even two-thirds of people surveyed said they were interested in the World Cup, 70% have not changed their spending habits at all. These results suggest that a great deal of caution remains among UK consumers as the UK economy remains uncertain and events unpredictable.”

In the survey of 244 consumers, 14% said they had increased their spending on groceries while 10% were spending more on hospitality/eating out. The survey further revealed that a number of respondents went shopping during matches because the shops were quieter. Topiol commented, “Retailers that appeal to shoppers not interested in football might be advised to run a special promotion on Sunday June 27 at 3pm, when the England match kicks off.”

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