InMoment’s VP of CX Strategy and Enablement, Andrew Park, authored a piece on Total Retail discussing how today’s retailers can reimagine their brick and mortar customer experiences.
“By asking the right questions and soliciting direct feedback, you can gain a constant understanding of customer satisfaction, preferences and potential frustrations. When you combine this feedback with indirect and inferred customer data, you can also gain a holistic view of the customer.”
Read his full piece on Total Retail here.
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