News: 3 Ways to Keeping Customers Loyal in the Off-season

February 18, 2013 | Fastcasual.com

The off-season is finally here. After splurging at the end of 2012, consumers are taking a closer look at their post-holiday bank accounts and reducing their spending on restaurant experiences. Over the next few months, consumers will visit restaurants at the lowest frequency since February 2009. When they do treat themselves to a dining out experience, consumers say they intend to spend less on main meals. Maintaining revenue during a down period is important, but it doesn’t make sense to completely revamp your restaurant or develop a new brand concept for a few months of the year. So how can your restaurant compete and leverage customer loyalty to drive sales during the off-season. read more »


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