News: 4 Tips to Dominate the Retail Pricing War

March 29, 2013 | inc.com

If you’re in retail, listen up. A study conducted by Empathica showed that while in stores, 55 percent of smartphone owners compared prices between retailers. Think about this stat’s gravity–while in your very store, over half of your customers are using smartphones to find a better deal and take their business elsewhere. Fortunately, brands can also empower themselves with pricing technology to keep ahead of their competition in retail pricing wars. At Rise Interactive, we partner with360pi to better understand competitive pricing and increase sales for our e-commerce and retail clients. Working with Alexander Rink, CEO of 360pi, we’ve outlined four tips to help you dominate the retail pricing war. read more »


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